BrandBuzz
CaratLane Reimagines Polki With Its New Collection Of Natural, Uncut Diamond Jewellery
Blending Heritage With Modern Elegance, CaratLane’s New Polki Collection Brings Natural Uncut Diamonds To Everyday Wear
CaratLane — A TATA Product, India’s leading omni-channel jewellery brand- has unveiled Polki — its new collection of uncut natural diamond jewellery. The Polki range reimagines one of India’s most beloved jewellery styles for the modern woman. Designed to blend into contemporary lifestyles seamlessly, the collection offers a versatile range that can be styled effortlessly for everyday elegance and festive celebrations alike.
Built around the thought – raw, natural, uncut – the collection celebrates the unique character of Polki diamonds, preserving their organic form and natural beauty. Unlike cut and polished diamonds, polki diamonds retain the original, uncut structure, making every piece distinct and one-of-a-kind, celebrating the raw charm of diamonds while offering a fresh expression of individuality and self-expression.


Thoughtfully curated across distinct narratives, the designs include vibrant Meenakari-inspired creations, intricate Talaf craftsmanship, timeless modern classics, and gemstone-studded designs. The curation of 60+ designs is rooted in unique artistic traditions yet modernised by CaratLane’s design language and persona.
Speaking on the launch, Saumen Bhaumik, MD, CaratLane, remarked:

“Polki has always held a special place in Indian jewellery traditions, admired for its natural beauty and timeless appeal. With this collection, we wanted to reimagine Polki for a new generation of consumers who appreciate heritage but seek designs that fit seamlessly into their everyday lives. The result is a collection that celebrates the authenticity of natural, uncut diamonds while making Polki more versatile, wearable, and relevant for the modern woman.”
BrandBuzz
Tanishq Marks 30 Years With ‘Celebrating You’ Campaign Featuring Real Customers Across India
Instead Of Celebrities, The Jewellery Brand Shines The Spotlight On Loyal Customers, Showcasing Their Stories On Billboards and Store Facades Nationwide To Celebrate Three Decades Of Trust, Cherished Memories, and Lasting Relationships.
Celebrating three decades of excellence, Tanishq has unveiled its special anniversary campaign, ‘Celebrating You,’ placing real customers at the centre of its milestone celebrations. Breaking away from traditional celebrity-led campaigns, the brand has chosen to honour the people who have shaped its journey over the past 30 years.

As part of the initiative, unsuspecting Tanishq customers were featured on prominent billboards and store facades across India, transforming everyday moments into memorable tributes. The campaign highlights the deep emotional bond the brand has built with generations of customers, celebrating the trust, milestones, and cherished memories they have shared together.


By spotlighting authentic customer stories, Tanishq reinforces its commitment to meaningful relationships and positions its 30th anniversary as a celebration of the people behind its success. The ‘Celebrating You’ campaign reflects the brand’s enduring philosophy of putting customers at the heart of every milestone, making them the true stars of this landmark occasion.
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