JB Insights
SSI 2026 Opens In Mumbai With Grand Inauguration, Landmark Launches and Strong Industry Participants
Silver Show of India (SSI) 4th Edition Mumbai has officially commenced at the Jio World Convention Centre in Mumbai, once again cementing its reputation as a premier agent of transformation for the Indian silver jewellery and articles sector.
Day 1 of the exhibition came alive with an unmatched energy, featuring exciting launches, innovative collections, and high-value business interactions.


The prestigious event was inaugurated by Shri Ramdas Athawale (Hon’ble Minister of State for Social Justice & Empowerment, Government of India) and Shri Rahul Narwekar (Speaker of the Maharashtra Legislative Assembly). The inaugural ceremony was presided over by Prithviraj Kothari (National President – IBJA, President – JAB, and Chairman – SSI Exhibition Committee) alongside Dr. Chetan Kumar Mehta (President – Jewellery Division, IBJA) and other esteemed leaders of the jewellery fraternity.
The opening ceremony drew prominent dignitaries and stalwarts from the gem and jewellery industry, including:
- Ba Ramesh, Joint MD – Thangamayil Jewellery Ltd.
- Dr. Saurabh Gadgil, CMD – PNG Jewellers
- Varghese Alukkas, MD – Jos Alukkas Group
- Kirit Bhansali, Chairman – GJEPC
- Pramod Agrawal, Chairman – NGJCI
- Avinash Gupta, Vice Chairman – GJC
- Mahender Kumar Tayal, Regional Chairperson – GJEPC
Addressing the gathering, Shri Rahul Narwekar said it was not just inaugurating SSI but celebration of India’s craftsmanship, the ‘Make in India’ initiative, and the rapidly growing commercial opportunities within the silver sector.
Massive Footfall and Breathtaking Variety
Reflecting a highly positive and buoyant market sentiment, nearly 11,500 trade visitors from across the country thronged the show floor on the very first day in a serious buying mood. Conducted across two massive levels, the exhibition showcases an extraordinary range of sterling silver jewellery, bridal collections, antique lines, and cool minimalistic offerings. It also features a wide array of silver articles, including pooja articles, furniture, idols, artefacts, and a highly sought-after silver gifting segment.
The exceptional quality, variety, and innovation on display clearly demonstrated why SSI has become a revolutionary platform for promoting business networking, innovation, and growth within the segment.
Industry Insights
Varghese Alukkas, MD, Jos Alukkas said:

“The Silver Show has evolved into an important platform for the silver jewellery and lifestyle products industry. What stands out this year is the diversity of collections on display, the innovation in design, and the growing confidence among manufacturers and retailers alike. With silver gaining increasing acceptance across various customer segments, platforms like these play a crucial role in driving the industry’s growth. I congratulate the organizers for successfully creating a focused B2B ecosystem.”
Saurabh Gadgil, Chairman, PNG Jewellers said:
“The fourth edition Mumbai of SSI reflects the growing strength of the silver industry in India. The enthusiasm among retailers and buyers clearly indicates that silver is emerging as a preferred category across consumer segments. With the festive and gifting season ahead, platforms like SSI play a vital role in connecting the industry, driving business, and showcasing new trends.”

The Silver Show of India continues to serve as an invaluable B2B ecosystem, offering participants unmatched opportunities to discover new product lines, strengthen corporate relationships, and capture emerging consumer preferences.
The show floor witnessed an enthusiastic response from buyers and retailers as exhibitors unveiled innovative collections and product launches. Key highlights included:
• Anmol Silver launched its Rudra Series, inspired by traditional Indian artistry and heritage craftsmanship.
• Navkar Sterling Silver unveiled its Shell & Silver Collection, featuring elegant silver jewellery enhanced with mother-of-pearl, rubies, and emeralds.
• Purple Jewels introduced TULIP – The Ultra Light Idols by Purple, showcasing technologically advanced 925 silver idols with exceptional detailing and finish.
• Kraft Silver attracted attention with its extraordinary display of silver artefacts, including a magnificent silver cow, silver sofa, and innovative decorative creations.
• Antaraa Silver showcased its exclusive range of premium silver accessories, luxury pens, and innovative lifestyle products, drawing appreciation from industry leaders and buyers alike.
Antariksh Jewellers, Chennai showcased an exquisite traditional pooja set.The collection which comprised a meticulously crafted
pooja thali, samai, chambu, bell, udarni, kamachi valak, and aarti.
MJR Silver showcased magnificent, oversized haaram. Emblazoned with the iconic MRJ logo, this masterpiece beautifully weaves together the rich tapestry of the brand’s diverse portfolio. Each intricate detail highlights their mastery of jewellery arts—from kundan and the delicate precision of paper casting, to the modern innovation of electroforming and the soulful depth of hand nakashi work.
Ricchezza showcased Hollow Men’s RPT Jewellery comprising kadas, bracelets and neckwear.
JB Insights
The Role Of Hallmarking and Transparency In Strengthening Consumer Confidence
By Suresh Krishnan, Vice President – Sales, PNG Jewellers
In India, jewellery is equally an emotional purchase and a significant financial transaction. As consumers become more informed and digitally empowered, trust is increasingly becoming a decisive factor alongside design, price and brand reputation. Hallmarking has played an important role in creating that trust by giving consumers third-party assurance of precious-metal purity.

India’s hallmarking ecosystem has expanded significantly. BIS data shows that hallmarking registrations increased from 34,647 to 1,37,315 between April 2021 and March 2022 *1, while more than 8.72 crore gold and silver articles were hallmarked during that year. The introduction of the six-digit Hallmark Unique Identification (HUID) in 2021 has further strengthened traceability. Consumers can verify a gold article’s HUID through the BIS CARE app, adding an independent layer of assurance at the point of purchase.
For an organised retailer, this becomes particularly relevant as jewellery discovery increasingly moves online. A customer may discover a product on social media, compare it on an e-commerce platform and complete the transaction digitally. In such a journey, hallmarking helps bridge the trust gap created by the absence of physical touch and feel. When purity is independently verifiable, consumers can make online purchases with greater confidence.
The opportunity is also expanding beyond gold. BIS has brought both gold and silver under its hallmarking framework. In FY2024-25, more than 32 lakh silver jewellery articles*2 were hallmarked. The revised IS 2112:2025 introduced HUID-based hallmarking for silver on a voluntary basis from September 2025, creating greater traceability and consumer assurance in a category that is increasingly relevant to younger and value-conscious buyers.
This evolution matters commercially. KPMG’s India CX Report 2025*3 found that 27% of fine-jewellery customers are more confident in authenticity, quality and value when they trust a brand, while 9% said they would explore another brand if jewellery appeared overpriced for its quality. These findings underline why trust is not simply a compliance issue; it directly influences consideration and willingness to pay.
Contributing to the larger goal of organised and transparent trade, hallmarking has now been integrated as part of the broader customer experience across stores, CRM and e-commerce. As India’s jewellery market becomes increasingly omnichannel, the brands that communicate purity, pricing and policies clearly will be better positioned to convert digital discovery into purchase and, more importantly, build relationships that extend beyond a single transaction. The future of jewellery retail will therefore be defined not only by what consumers see, but by how confidently they can verify what they are buying and hallmarking takes care of that concern efficiently.
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