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Pitch To Get Rich Takes Over Kolkata with Golubhai Badalia “Men in Black” Activation

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Pitch To Get Rich, India’s first fashion entrepreneurship reality show, rolled out its pre-launch “Men in Black” city activation across Kolkata. The campaign created a striking visual spectacle as over 40 individuals dressed in sharp black suits and carrying gold briefcases marked Pitch To Get Rich appeared at iconic Kolkata locations.


The “Men in Black” activation in Kolkata covered prominent city landmarks including KC Das & Tram Depot, Hathi Bagan Market, Forum Mall, Victoria Memorial, Camac Street, Park Street, and the High Court area.
The high-energy activity drew massive public attention, sparking curiosity and social media buzz around the upcoming show.

“The activation reflects the core idea of the show power, ambition, and opportunity,” said Sanjay Nigam, Founder of the Fashion Entrepreneur Fund and the creative mind behind Pitch To Get Rich.

“The briefcase represents the opportunity that everyone carries, but only a few know how to unlock it. Adding to the excitement, the Kolkata and Mumbai activations also marked a collaboration between Pitch To Get Rich and globally renowned diamond merchant and UHNI investor Golubhai Badalia, as he ventures into the world of fashion, investment, and entertainment.

Golubhai Badalia, celebrated for his expertise in diamond grading, sourcing, and design, and his diversified investment portfolio across equity, pre-REITs, AIFs, and pre-IPO ventures, joins the platform as a key investor bringing unmatched credibility and vision to Pitch To Get Rich.

Pitch To Get Rich offers India’s emerging fashion entrepreneurs a once-in-a-lifetime opportunity to pitch their business ideas to top investors and fashion icons. The show features Akshay Kumar, Karan Johar, Malaika Arora, Manish Malhotra, and a panel of investors evaluating fashion-led businesses for funding worth Rs,40 crore.

The show premiered on Diwali, 20th October, exclusively on JioHotstar.

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GlamBuzz

#ViRosh Ki Shaadi: Rashmika Mandanna & Vijay Deverakonda Celebrate Love with Temple Gold & Timeless Tradition

An intimate 26th February 2026 wedding at ITC Mementos, Udaipur blended Telugu and Kodava rituals in a powerful tribute to heritage, craftsmanship and sacred symbolism.

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In a season dominated by highly stylised celebrity weddings, #ViRosh chose something far more enduring — authenticity. On 26th February 2026, Rashmika Mandanna and Vijay Deverakonda tied the knot in an intimate ceremony at ITC Mementos Udaipur, where ritual took precedence over spectacle.

The morning ceremony honoured Vijay’s Telugu roots, steeped in temple traditions and Vedic customs. By evening, the celebrations paid homage to Rashmika’s Kodava heritage from Coorg, creating a rare cultural confluence that felt deeply personal rather than performative.

The Bride: Rashmika Mandana – Temple Architecture in Motion

Rashmika’s bridal ensemble was not just attire — it was storytelling in silk and gold.

She wore a rich rust saree edged with a striking red border, its weave adorned with temple-inspired motifs reminiscent of South Indian architecture. The embroidery mirrored sacred geometry often seen in Hyderabad’s heritage structures, giving the drape a quiet spiritual gravitas.

Her jewellery, exclusively crafted by Shree Jewellers, was a masterclass in classical artistry. Deep nakshi engraving and intricate rava granulation defined each piece. She layered a traditional choker with long harams, paired with ornate jhumkas, champasaralu, a regal mathapatti, stacked bangles, bajuband, an elaborate waist belt, anklets, a delicate nose pin and hathphool. The unmistakable jada billa adorned her braid, completing the temple aesthetic.

The effect was powerful yet graceful. Her natural makeup allowed the gold and textile craftsmanship to speak uninterrupted. The look felt timeless — untouched by fleeting bridal trends.

The Groom: Vijay Deverakonda – Gold as Authority

Vijay’s wedding attire echoed ceremony-first elegance. Draped in a white dhoti and layered with a rich red silk angavastram, he embodied classic South Indian wedding aesthetics with commanding simplicity.

But it was his jewellery that transformed the look into something unforgettable.

Also designed by Shree Jewellers, his temple-inspired gold pieces featured bold nakshi engraving and symbolic motifs. A grand haram rested across his chest, detailed with mythological elements and circular medallions. He paired it with a kasu mala and a long layered haar, creating depth and stature.

His wrists bore an elaborate gold kada cuff, complemented by a bajuband and even traditional earrings. A broad oddiyanam belt cinched the dhoti, while subtle elephant and tiger motifs — symbolising wisdom and strength — were etched into the craftsmanship. Every detail felt intentional. Nothing ornamental. Everything meaningful.

Heavy gold. Sacred reds. Strong temple influences. The visual narrative of the wedding was clear — culture first, spectacle second.

In an era where weddings are often designed for viral moments, #ViRosh delivered something refreshingly grounded. The imagery that emerged did not rely on dramatic posing or stylised theatrics. Instead, it captured gold catching the morning light, rituals unfolding naturally, and a couple fully present in their moment.

This was not fashion disguised as tradition. It was tradition elevated by craftsmanship.

More than a celebrity union, the wedding of Rashmika and Vijay reaffirmed a timeless truth: in Indian weddings, jewellery is never just adornment. It is ancestry, artistry and identity — worn proudly, and passed forward.

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