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Abaran Jewellers  conducts grand reopening of flagship showroom at J.P. Nagar South Bangalore

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Abaran Jewellers, marked an auspicious new chapter with the grand reopening of its flagship South Bangalore showroom on Dr. Puneeth Rajkumar Road, J.P. Nagar on the festive occasion of Dhanteras, October 18, 2025.The elegant new showroom was inaugurated by Ashwini Puneeth Rajkumar, Indian film producer, in the presence of members of the Abaran family, loyal customers, well-wishers, and patrons. As part of its continued celebration of heritage, Abaran announced its association as the Official Jewellery Partner of the blockbuster film Kantara.

The event was further honoured by the presence of D. K. Shivakumar, Deputy Chief Minister of Karnataka, who spoke fondly of his long-standing association with the Abaran family spanning over 55 years. Reminiscing about his childhood memories of Abaran from the age of seven, he expressed admiration for the brand’s enduring legacy and contribution to Karnataka’s jewellery heritage.

Dignitaries present for the inauguration included film actress Pranitha Subhash, who inaugurated the Sanya Fine Jewellery section; C. K. Ramamurthy, MLA, Jayanagar, and U. B. Venkatesh, MLC, who inaugurated the Diamond & Silver section; and. Pallavi Gurukiran, who launched the KANTARABARAN Collection.

The redesigned showroom features distinct and thoughtfully curated sections to enhance the shopping experience for every jewellery connoisseur.The Bridal Section provides a private and luxurious setting, available by appointment, where patrons can explore Abaran’s exquisite bridal and heritage jewellery collections. Brides-to-be can try on jewellery alongside their wedding trousseau with the assistance of Abaran’s trained team.

Abaran also introduced Limited Edition Coins in pure 999 gold (4g & 8g) and 999 silver (10g), available exclusively at its Bangalore showrooms in Rajajinagar, M.G. Road, and J.P. Nagar. These special coins were launched by the film’s stars Rishab Shetty, Rukmini Vasanth, and producer Vijay Kiragandur, along with Abaran’s top management.

The day-long festivities reflected the vibrant spirit of Karnataka, with guests welcomed to the rhythmic beats of traditional Kombu and drums, and an enthralling Pili Nalike (Tiger Dance) performance by renowned artists from Mangalore. Guests were also treated to a sumptuous spread of authentic Coastal Karnataka cuisine, which received much appreciation from all attendees.

This milestone coincides with Abaran’s 90th year of excellence, marking nine decades of trust, craftsmanship, and innovation. In commemoration, Abaran has revamped all three of its Bangalore showrooms and opened an exclusive Rolex boutique at the Taj West End, offering an elevated luxury experience for its patrons.

The South Bangalore flagship showroom now showcases an extensive range of jewellery across all categories—gold, diamond, platinum, silverware, silver jewellery, lightweight everyday wear, kids’ jewellery, and the exclusive “Bride & Bliss” section featuring temple, jadau, kundan, and heritage designs.

The grand reopening was graced by several distinguished guests and dignitaries, including Member of Parliament (Bangalore South) Tejasvi Surya, MLA and former Deputy Chief Minister Ashwath Narayan.

G. Parameshwara, Home Minister of Karnataka, and Kanika Parameshwari also graced the occasion, participating in the traditional lamp-lighting ceremony and extending their heartfelt wishes for Abaran’s continued growth and success.

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GlamBuzz

Kriti Sanon Joins GIVA As Investor and Brand Ambassador

Move Marks A Strategic Partnership As GIVA Strengthens Its Position In India’s Fast-Growing Fine Jewellery Market

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GIVA, India’s leading fine jewellery brand, today announced National Award-winning actor and entrepreneur Kriti Sanon as both Brand Ambassador and Strategic Investor, marking a significant milestone in the company’s growth journey.

The announcement builds on GIVA’s recent campaign launch with Kriti Sanon, Style, Sealed in Silver, signalling a deeper long-term association between the actor and the brand. Beyond capital, Kriti’s association with GIVA will extend across brand-building, collection design inputs, and consumer engagement, leveraging her strong understanding of fashion, culture, and aspirational young audiences as the brand enters its next phase of growth.

Today, the brand is increasingly focused on a new generation of consumers who view jewellery as an extension of personal style, aspirational, design-led, and made for everyday expression rather than just occasions.

Over the last six years, GIVA has emerged as one of India’s fastest-growing omnichannel jewellery brands, with a rapidly expanding footprint across silver jewellery, gold, and lab-grown diamonds. Today, the brand operates over 300+ stores across the country and Sri Lanka and has built a strong connection with young Indian consumers looking for jewellery that feels personal, expressive, and worn beyond occasion.

Founded in 2019 by Ishendra Agarwal and Nikita Prasad, GIVA entered the market with a clear thesis that India lacked a strong, organised player in the everyday fine silver jewellery category. At a time when silver jewellery remained fragmented and largely occasion-led, GIVA built a design-forward brand focused on young consumers seeking authentic, accessible jewellery they could wear every day. 

Speaking on the announcement, Ishendra Agarwal, Founder, GIVA, said:

“Kriti joining GIVA as both ambassador and investor marks a strategic milestone for the brand. She strongly resonates with the new generation of consumers confident, expressive, and deeply individualistic that GIVA is building for. Her investment reflects a shared belief in our long-term vision and the future of design-led fine jewellery in India. Over the years, GIVA has built a strong emotional connection with consumers, and we are excited to have Kriti partner with us as we enter our next phase of growth.”

Speaking about the partnership, Kriti Sanon said: 

“What drew me to GIVA was never just the jewellery, it was the conviction behind the brand. From the very beginning, GIVA understood something that many miss: that young India doesn’t want to be dressed, they want to express. And GIVA has built a language for that. By the time we started discussing a partnership, I already believed deeply in the vision. I’ve watched this brand earn real trust, real love, and I wanted to be part of what comes next. And as an investor, I’m here to help shape what it becomes, bringing my instincts around fashion, storytelling, and design to a brand I genuinely believe in.”

Kriti’s strategic investment comes on the heels of GIVA’s ₹530 crore Series C round led by Creaegis, with participation from Premji Invest, Epiq Capital, and Edelweiss Discovery Fund capital being deployed towards retail expansion, technology, supply chain strengthening, and growth in newer categories including lab-grown diamonds.

With design, distribution, and now a deeper creative partnership at its core, GIVA is building towards becoming the defining fine jewellery brand for a new generation of Indian consumers.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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