GlamBuzz
Pitch To Get Rich Takes Over Kolkata with Golubhai Badalia “Men in Black” Activation
Pitch To Get Rich, India’s first fashion entrepreneurship reality show, rolled out its pre-launch “Men in Black” city activation across Kolkata. The campaign created a striking visual spectacle as over 40 individuals dressed in sharp black suits and carrying gold briefcases marked Pitch To Get Rich appeared at iconic Kolkata locations.
The “Men in Black” activation in Kolkata covered prominent city landmarks including KC Das & Tram Depot, Hathi Bagan Market, Forum Mall, Victoria Memorial, Camac Street, Park Street, and the High Court area.
The high-energy activity drew massive public attention, sparking curiosity and social media buzz around the upcoming show.
“The activation reflects the core idea of the show power, ambition, and opportunity,” said Sanjay Nigam, Founder of the Fashion Entrepreneur Fund and the creative mind behind Pitch To Get Rich.
“The briefcase represents the opportunity that everyone carries, but only a few know how to unlock it. Adding to the excitement, the Kolkata and Mumbai activations also marked a collaboration between Pitch To Get Rich and globally renowned diamond merchant and UHNI investor Golubhai Badalia, as he ventures into the world of fashion, investment, and entertainment.
Golubhai Badalia, celebrated for his expertise in diamond grading, sourcing, and design, and his diversified investment portfolio across equity, pre-REITs, AIFs, and pre-IPO ventures, joins the platform as a key investor bringing unmatched credibility and vision to Pitch To Get Rich.
Pitch To Get Rich offers India’s emerging fashion entrepreneurs a once-in-a-lifetime opportunity to pitch their business ideas to top investors and fashion icons. The show features Akshay Kumar, Karan Johar, Malaika Arora, Manish Malhotra, and a panel of investors evaluating fashion-led businesses for funding worth Rs,40 crore.
The show premiered on Diwali, 20th October, exclusively on JioHotstar.
Malabar Gold & Diamonds inaugurated two new showrooms – in Garia and Barrackpore, West Bengal. These additions mark the brand’s 7th stores in West Bengal. They have total 16 stores across the Eastern Region. The plush showrooms were unveiled by Rukmini Maitra, celebrated Bengali actor and Brand Ambassador of Malabar Gold & Diamonds, in the presence of Thahsil Ahammed, Regional Head, East Region, Malabar Gold & Diamonds, Amit Routh, Business Head, East Region, Malabar Gold & Diamonds and senior members of the Malabar Group management team.
The new showroom in Garia spans 7,800 sq ft, while the Barrackpore outlet covers 5,300 sq ft. Both have been designed to offer customers a premium shopping experience with an extensive range of jewellery across designs, styles and price segments. This launch reinforces the brand’s ongoing expansion across India, backed by its strong focus on craftsmanship, service, and customer trust.
M.P. Ahammed, Chairman – Malabar Group,West Bengal remains a strategically important market for Malabar Gold & Diamonds. The trust and patronage we have consistently received from customers in the region reinforce our commitment to invest further and strengthen our presence. The launch of our new showrooms is a testament to our focus on expanding access to world-class jewellery while upholding our values of transparency, superior quality, and best-in-class services.
Rukmini Maitra said Malabar Gold & Diamonds has always stood for trust, craftsmanship, and meaningful customer experience. I am delighted to be part of this milestone as the brand brings a variety of world-class jewellery closer to customers in these two new locations. It reflects Malabar’s commitment to excellence and its deep connection with the people of Bengal.
Brand Ambassador, Malabar Gold & Diamonds
As a part of the launch celebrations, customers can avail up to 30% off on making charges of Gold, Uncut and Gemstone jewellery, and up to 30% off on Diamond value. These offers are valid upto 18th January, 2026.
Designed with elegant interiors and supported by a highly trained team of jewellery experts, the showrooms offer customers a seamless and comfortable shopping experience with spacious, thoughtfully planned layouts. This dual-showroom launch underscores Malabar Gold & Diamonds’ vision of becoming the world’s most preferred jeweller, bringing together traditional craftsmanship and modern innovation to deliver a refined jewellery-buying experience.
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