UK-based jewellery retailer Ernest Jones, part of the Signet Jewelers group, has introduced a Valentine’s Day promotion that pairs natural diamond purchases with complimentary lab-grown diamond rings.

Under the limited-period offer, customers who spend £1,500 or more on selected natural diamond jewellery will receive a free lab-grown diamond ring featuring a 1-carat stone, valued at £1,000. Shoppers spending £2,500 or above will receive a larger 2-carat lab-grown diamond ring worth up to £2,000.

The promotion is available both online and in Ernest Jones stores across the UK, subject to stock availability. The retailer has clarified that the offer does not apply to items already on sale and will run only while supplies last, without disclosing the number of units allocated for the campaign.

Ernest Jones has also stated that if a customer returns the original natural diamond purchase, the complimentary lab-grown ring must be returned as well, reinforcing the conditional nature of the Valentine’s Day offer.