ShowBuzz
PGI India’s Buyer-Seller Meet 2025 Ignites Fresh Momentum for Platinum in India’s Jewellery Market
Platinum Guild International (PGI) India concluded the 2025 edition of its annual Platinum Buyer-Seller Meet (BSM) on a high note in Kochi, bringing together leading industry voices right from key manufacturers to major jewellery retail partners from across the country. The event continued its legacy as a key platform for platinum jewellery manufacturers and retailers to collaborate on maximizing platinum’s business potential, unlocking lucrative business opportunities, and highlighting its value proposition to consumers, especially with the upcoming festive and wedding season.
This year’s meet, hosted at the Grand Hyatt, Kochi, brought together 60 retailers & 14 manufacturers, making it one of the most well-attended and dynamic BSM editions to date. The event served as a forum for partner retailers and manufacturers across PGI’s deep and wide national networks to collaborate on plans for the coming year, showcasing new collections, innovations in design and technology, and sharing best practices.
The collections showcased across PGI’s three signature brands, Platinum Love Bands, Platinum Evara, and Men of Platinum, enabled retailers to place orders and stock up in preparation for the season. These will be launched across partner retail stores and will be supported by integrated marketing campaigns going live across the upcoming buying season, energizing the market and catalyzing platinum jewellery sales to an increasingly aspiring consumer base.
Set against the backdrop of shifting global markets and increasing interest from younger, new-age consumers, the 2025 edition of the BSM was designed with a strong focus on success, innovation and growth. PGI India’s overarching goal was to position platinum as the metal of choice for modern Indian consumers through bold designs, differentiated product innovation, and insight-led marketing strategies. The strong retailer response and significant order volumes reflect not only the event’s effectiveness in unlocking platinum’s business potential, but also the positive market outlook towards platinum, further driven by its competitive pricing under present market conditions.
At the event, strategic sessions led by PGI India leadership outlined the evolving platinum narrative in the Indian jewellery market. From marketing innovations and compelling brand storytelling to retailer-exclusive collections and bi-metal design strategies, PGI’s approach emphasized consistent category growth and long-term profitability.
Tim Schlick – Chief Executive Officer, Platinum Guild International, shared his thoughts on the 2025 Platinum Buyer-Seller Meet: “The 2025 Buyer-Seller Meet marks an inflection point for platinum in India. We are seeing a convergence of favourable market dynamics—rising consumer aspiration, product innovation, and strong retailer commitment. This platform reflects our continued investment in building a future-ready platinum category, one that responds to India’s evolving design sensibilities and generational shifts. At PGI, we remain focused on unlocking long-term value through strategic partnerships, differentiated storytelling, and business models that grow with the consumer. The energy and engagement at this year’s meet reaffirm that platinum’s growth story in India is just beginning.”
Vaishali Banerjee, Head of Global Market Development and Managing Director – India & ME, Platinum Guild International, said, “With each passing year, the Platinum Buyer-Seller Meet deepens our industry connections and reinforces platinum’s strategic place in the Indian jewellery landscape. It’s inspiring to see the energy, commitment, and innovation our partners bring to the table. This event is part of PGI’s commitment to building a movement around modern jewellery for modern India, that caters to the evolving demands of the new age consumer.”
Pallavi Sharma, Deputy Country Manager – India & ME, Platinum Guild International said, “This year, we placed a strong emphasis on leveraging the business opportunity to bring platinum to new groups of consumers due to its competitive market pricing, and we expect to induct new audiences into the world of platinum as a result of changing consumer preferences and trends. Our priority is to enable our partners to win in a highly competitive market, by helping them deliver true consumer value with platinum.”
The 2025 edition reaffirmed PGI India’s commitment to unlocking platinum jewellery’s full potential through innovation, collaboration, and consumer-led strategies. It served as a powerful catalyst in strengthening business confidence across PGI’s retail and manufacturing network. As the festive and wedding season approaches, the event set a decisive tone for a successful quarter, energizing partners with a renewed focus on design excellence and profitability. With an invigorated network of partners, platinum continues to chart a strong growth trajectory in India’s evolving consumer jewellery landscape.
International News
Hong Kong International Jewellery Show opens, showcases global designs and trends
Twin fairs bring together 4,000 exhibitors from 40+ countries, highlighting luxury brands, innovative gold technologies, antique treasures and emerging design talent.
The 42nd Hong Kong International Jewellery Show, organised by the Hong Kong Trade Development Council (HKTDC), opens today at the Hong Kong Convention and Exhibition Centre (HKCEC) and runs for five consecutive days until 8 March. It is held concurrently with the 12th Hong Kong International Diamond, Gem & Pearl Show which opened on Monday (2 March) at Asia World-Expo and concludes on 6 March. The two shows bring together some 4,000 exhibitors from over 40 countries and regions, forming the world’s largest one-stop jewellery marketplace.
Jenny Koo, Deputy Executive Director of the HKTDC, said: “Alongside the expanded Hall of Fame, the show will feature the debut of the Hard Pure Gold Pavilion and the Hong Kong Watch Manufacturers Association Pavilion. Furthermore, Uzbekistan is participating for the first time with a delegation of 10 companies, showcasing a wide range of gold jewellery. Through diversified exhibit profiles, we aim to create more collaboration opportunities for the industry and reinforce Hong Kong’s status as a global jewellery trading hub.”
Kent Wong, Chairman of the Hong Kong International Jewellery Show and the Hong Kong International Diamond, Gem & Pearl Show Fair Organising Committee, said: “Hong Kong is an international trade and sourcing centre and our twin jewellery shows play a pivotal role. Continuing the successful ‘Two Shows, Two Venues’ format, the fairs attract global jewellery professionals for sourcing and networking, helping the industry capture the latest global market trends.”
International brands converge, key zones expand
At the Hong Kong International Jewellery Show, the Hall of Fame has expanded by over 40%, welcoming more renowned international jewellery brands. Among them, Turkish exhibitor Hosgor Kuyumculuk Mucevherat Ticaret Limited Sirketi (Booth: CEC 3B-D15) presents a 35.5-carat diamond necklace that combines exquisite craftsmanship with brilliant radiance. Another highlight is the Hall of Extraordinary, which features exhibitors such as Hong Kong’s Glamour Fine Jewelry Enterprise Company (Booth: CEC GH-C16), showcasing a bracelet featuring Colombian emeralds paired with diamonds and rubies in a radiant and luxurious style.
New pavilions highlight oriental aesthetics
With hard pure gold technologies gaining popularity in the Chinese Mainland, the Hard Pure Gold Pavilion (Booth: CEC 3E-F02) features 11 exhibitors organised by the World Gold Council. The pavilion showcases innovative techniques that produce harder, lighter and brighter gold pieces capable of setting a variety of gemstones. Also, the Hong Kong Watch Manufacturers Association Pavilion highlights crossover craftsmanship between jewellery setting and watchmaking.
The fairs also feature several events celebrating oriental aesthetics. Today, the Jewellers’ and Goldsmiths’ Association of Hong Kong Limited presented the awards for the Hong Kong International Fashion Chuk Kam Jewellery Design Competition. The competition encourages designers to create culturally rich and commercially viable gold jewellery for the ASEAN and the Middle East markets. Tomorrow (5 March) will see the awards presentation of the inaugural International Fei Cui Jewellery Design Competition, organised by the Hong Kong Jade Association, honouring designers who skilfully blend jadeite with global cultural elements.
Antique treasures and cutting-edge design
Antique jewellery remains highly sought-after by collectors and high-end customers for its historical value and craftsmanship. The Antique & Vintage Jewellery Galleria presents an array of rare pieces, including a bi-colour enamel diamond piece from World Coins Co., Ltd. (Booth: CEC CH-N12), with a history spanning over a century.
Design pieces are equally captivating, the Designer Galleria welcomes 10 Korean designers this year. Together with the Young Jewellery Designer Arena, participated by the Asia Pacific Creator Association and the Asia Jewelry Culture Design and Crafts Association, about 50 designer exhibitors will showcase their diverse creativities in the fairground.
The HKTDC continues to nurture local talents in the jewellery industry. In partnership with the Jewellers’ and Goldsmiths’ Association of Hong Kong Limited, Hong Kong Jewellery & Jade Manufacturers Association, Hong Kong Jewelry Manufacturers’ Association, and Diamond Federation of Hong Kong, the 27th Hong Kong Jewellery Design Competition returns under the theme “Pure Elegance – Natural Beauty”, offering a stage for local professional designers and students. The awards ceremony will be held tomorrow (5 March) at the HKCEC, with winning pieces on display to demonstrate innovative design.
E-commerce and technology empower industry growth
To help exhibitors expand into the Chinese Mainland market and develop their online sales channels, the fairs continue the collaboration with Taobao Tmall. For the first time, the fairs also welcome Douyin, partnering with influencers and KOLs for on-site live streaming to promote exhibitors’ products. On 7 March, a seminar will feature experts discussing the latest online marketing trends and tactics.
Another seminar on 5 March will explore how AI and new technologies enhance competitiveness, optimise production, and drive product innovation in the jewellery industry.
Engaging events to connect and inspire
A diverse lineup of events will be held to foster industry dialogue. These include a seminar by Dr. Jack Ogden, a distinguished British historian and jewellery authority, who will analyse the evolution of jewellery craftsmanship and changing aesthetic tastes throughout history. The jewellery parades will highlight themes such as intangible cultural heritage jewellery, curated selections from the Antique & Vintage Jewellery Galleria, as well as highlights from the Hall of Extraordinary, Designer Galleria, and gold jewellery.
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