The #CelebratingTheCelebrators initiative engages communities and brands, highlighting those who empower and uplift women, with exciting contests and meaningful interactions.

ORRA Fine Jewellery marked International Women’s Day with a creative digital campaign designed to honor individuals, communities, and brands dedicated to the empowerment and success of women. The initiative, titled #CelebratingTheCelebrators, aimed to spotlight those who inspire and uplift women in their everyday lives.

As part of the campaign, ORRA engaged with Women’s Day activities from various brands by leaving encouraging comments on their social media posts. This interactive approach was further amplified through a Treasure Hunt Contest, where participants were invited to find ORRA’s comments across different platforms. Clues were shared through Instagram Stories, and those who successfully discovered and documented the comments were eligible for exciting prizes.

The initiative garnered strong participation, with individuals eager to join in the Women’s Day celebrations in a fun and engaging manner. Contest winners received exclusive hampers and a diamond pendant, symbolizing resilience and brilliance.

This digital initiative complements ORRA’s in-store engagement activities, which focus on creating meaningful experiences for customers. Through fostering community interaction and appreciation, ORRA aims to extend its impact beyond jewellery, encouraging connections and shared celebrations of empowerment.