Sukkhi Jewellery, a leading name in fashion jewellery, has launched its newest retail store in Mumbai’s vibrant fashion district of Dadar. This marks the brand’s fourth store in the city, reflecting its continued commitment to meeting the rising demand for affordable, stylish jewellery.

The Dadar launch aligns with Sukkhi’s larger goal of establishing 100 retail touchpoints across India over the next 18–24 months. Known for its robust online presence through platforms like Amazon, Flipkart, Nykaa, Myntra, Naaptol, and Ajio, the brand is now expanding its offline footprint with exclusive stores in Borivali, Lokhandwala, Bandra, and now Dadar.

“Opening our 4th store within four months shows our unwavering commitment towards making fashion jewellery affordable and accessible to all. Mumbai is a cosmopolitan fashion market where families invest in precious jewellery and gold, yet have a distinct flair for fashion jewellery. The brand is steadily working towards growing its offline presence through a phased retail rollout,” said Bhavesh Navlakha, Founder and CEO of Sukkhi.

The new Dadar outlet offers a curated collection of necklaces, chokers, rings, and 925 silver jewellery, blending traditional Indian design with contemporary styles. It features popular collections from Pissara, Studio Sukkhi, Scintillare, and the newly introduced Ayles range, catering to everything from daily wear to festive and bridal occasions.

Sukkhi’s retail expansion comes at a time when India’s fashion jewellery segment is experiencing strong growth. A recent report by Techavio highlights that this momentum is driven largely by millennial women aged 26 to 41—dynamic professionals with increasing disposable income and a desire for versatile, budget-friendly fashion accessories.

With four operational stores in Mumbai, Sukkhi is set to continue its growth across new cities, offering modern consumers greater access to its stylish and affordable jewellery collections.

Solitario Diamonds, the fast-growing lab-grown diamond jewellery brand, has officially entered the Delhi market with the launch of its boutique store at South Extension. Spanning 300 sq. ft., the new outlet is located on the first floor of the iconic Study by Janak and features a carefully curated selection of high-carat statement solitaires.

“Delhi has always been a key market for us; not just because of its scale, but because of its deep appreciation for luxury, design, and individuality. The city’s consumers are discerning and bold, which aligns perfectly with Solitario’s philosophy. Partnering with Study by Janak felt instinctive, as it allows us to integrate our modern, conscious jewellery into a space that already defines elegance and fashion-forward living,” said Ricky Vasandani, CEO & Co-Founder at Solitario.

The store has already begun attracting strong footfall, with an average of 50 weekly visitors expected to grow further, bolstered by influencer engagement and positive word-of-mouth following the launch.

Founded in 2022 by Ricky Vasandani and actor-entrepreneur Vivek Oberoi, Solitario Diamonds is quickly emerging as a leader in the new-age luxury diamond space, with a growing footprint across India and six international markets, including Dubai, Malaysia, and Spain.

VBJ Since 1900, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand has announced the launch of its six-week long ‘Extravagant Aadi’ festival campaign from 11^th July to 17^th August 2025. As part of this festive initiative, VBJ Since 1900 is offering exclusive Aadi discounts across all its categories – Gold, Diamond, Silver, Solitaire, Platinum and Precious Stone jewellery.

VBJ Since 1900 takes immense pride in being the makers of the historic Sengol, a sacred symbol of India’s democratic journey. Rediscovered after 72 years, the Sengol was unearthed by the VBJ team, who meticulously researched and identified it. This significant discovery culminated in the Sengol being installed in India’s new Parliament building, right beside the Speaker’s chair—marking the brand’s deep connection to India’s rich cultural and national heritage. Carrying forward this spirit of tradition, with the extravagant Aadi campaign, VBJ Since 1900 is offering customers 20% off on making charges and VA for gold, diamond, silver, platinum and precious stone jewellery; 10% off on silver jewellery and 3–5% off on solitaire diamonds. These offers are valid at VBJ’s showrooms in Anna Salai, Anna Nagar and also in their Dallas, Frisco (USA).

Speaking about the occasion, Amarendran Vummidi, Managing Partner, VBJ Since 1900, said, “Aadi is a sacred time of worship, prosperity and devotion. At VBJ Since 1900, we celebrate this spirit with exquisite designs and collections that blend legacy with innovation. Patrons can experience the joy of owning beautifully handcrafted jewellery.” Adding to this, Jithendra Vummidi, Managing Partner, VBJ Since 1900, shared, “VBJ has long stood for trust and tradition. Through our Extravagant Aadi campaign, we aim to reach out to a wider audience. Our customers can also benefit from our customisation options, quick delivery timelines, and the assurance of quality that comes with every VBJ piece.”

Customers are invited to visit early to explore the widest festive selection and take-home jewellery that celebrates both tradition and personal milestones.