BrandBuzz
ORIGEM Unveils Flagship Store in Mumbai with Bollywood Icon Parineeti Chopra
Brand’s luxurious new location in Bandra offers a sophisticated retail experience with sustainable lab-grown diamonds.
ORIGEM, the renowned lab-grown diamond jewellery brand from Goldiam International Limited, has officially opened its flagship store in Mumbai. Located on Turner Road, Bandra West, this new retail destination marks a significant milestone for the brand in its journey toward reshaping the jewellery landscape.
The store’s grand opening was highlighted by a glamorous appearance from Bollywood actress Parineeti Chopra, who graced the event as the chief guest. ORIGEM’s flagship store, nestled in one of Mumbai’s most prestigious jewellery hotspots, promises a curated shopping experience blending luxury with sustainability.
Guests attending the launch event were treated to an exclusive showcase of ORIGEM’s exceptional range of lab-grown diamonds. The collection emphasizes not only the brand’s commitment to innovation but also its dedication to eco-friendly and ethical practices in jewellery design.
The opening of this flagship store represents an exciting new chapter for ORIGEM, offering customers a chance to explore exquisite, sustainable jewellery in a luxurious, one-of-a-kind environment.
BrandBuzz
Dassani Brothers Unveils ‘Shubh Labh’ Collection Ahead Of Akshay Tritiya 2026, A Fine Blend Of Modern Yet Ethnic
Festive Edit Features Prosperity-Led Motifs, Versatile Designs, and Retailer-Friendly Assortments To Drive Seasonal Demand
Dassani Brothers, a legacy jewellery house known for its exquisite Polki and heritage craftsmanship, has announced the launch of its much-anticipated festive collection, ‘Shubh Labh’, ahead of Akshay Tritiya 2026, one of India’s most significant gold-buying occasions.


Designed for the celebration of prosperity, fortune, and new beginnings, the collection stands out for its strong cultural storytelling and fine taste appeal. Inspired by traditional auspicious symbols such as Shubh and Labh motifs, lotus patterns, and elements associated with wealth and positivity, the collection is the perfect amalgamation of heritage artistry with contemporary wearability, making it just the right choice for today’s evolving consumer tastes.
Strategically crafted and designed for both retail and B2B markets, ‘Shubh Labh’ offers a highly sellable assortment that caters to festive buyers, bridal shoppers, and the gifting segments. The collection strikes the right balance between statement pieces and lighter, versatile jewellery, ensuring wider consumer adoption and faster retail movement during the prime season.
Collection Highlights:
- Intricately handcrafted Polki, Jadau, and diamond jewellery
- Auspicious motifs inspired by prosperity and tradition
- Mix of statement bridal pieces and lightweight festive designs
- Versatile styles suited for both traditional and contemporary wear
- Retailer-friendly range with strong margins and high turnover potential
Commenting on the launch, Amit, Spokesperson, Dassani Brothers, said:

“Akshay Tritiya holds deep cultural and emotional significance for our customers. With the ‘Shubh Labh’ collection, we have thoughtfully combined auspicious symbolism with designs that align with modern preferences. The collection has been created not only to celebrate the spirit of prosperity but also to offer versatile, high-demand pieces that resonate strongly across both consumers and our retail partners.”
With this drop, Dassani Brothers aims to further strengthen its position as a trusted name in festive and bridal jewellery, while enabling its retail partners to capitalize on heightened seasonal demand. Backed by strong design sensibilities and a deep understanding of market trends, the brand expects the collection to witness robust traction across key markets.
The ‘Shubh Labh’ collection is now available for viewing and orders across Dassani Brothers showrooms and leading partner outlets nationwide.
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