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NDC Welcomes Angola’s ENDIAMA and SODIAM as New Members

Angola’s ENDIAMA and SODIAM Join Natural Diamond Council to Drive Global Industry Growth and Sustainable Development

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The Board of Natural Diamond Council (NDC) is delighted to announce that Angola’s ENDIAMA E.P. and SODIAM E.P. have formally joined the organization as members, following the completion of all legal and regulatory requirements for accession.

ENDIAMA E.P. – Empresa Nacional de Diamantes de Angola (National Diamond Company of Angola) is Angola’s state-owned diamond mining company, responsible for managing the country’s diamond resources and ensuring their sustainable development for the benefit of the Angolan people. SODIAM E.P. – Empresa Nacional de Comercialização de Diamantes de Angola (National Diamond Marketing Company of Angola) is the state-owned diamond trading company and unique channel for Angolan diamond export, overseeing the marketing and commercialization of Angola’s natural diamond production on the global stage.

This milestone follows the principles outlined in the Luanda Accord co-signed in June 2025 by representatives of diamond producing countries and industry stakeholders, including Angola, Botswana, De Beers and midstream representatives, signaling a shared commitment to support the natural diamond industry and the communities whose lives and livelihoods depend on it.  The Accord reflects a shared vision to take decisive action, backed by sufficient resources, for the long-term health and integrity of the natural diamond industry through the NDC’s marketing and education work to inspire consumer desire for natural diamonds. The recent receipt of Angola’s financial contribution stands as a tangible testament to the proactive commitment set in motion by the Luanda Accord.

“The future success of the industry will be defined by our ability to work together to communicate the true story of natural diamonds – both their desirability and their ability to drive development.  I am therefore delighted to welcome ENDIAMA E.P. and SODIAM E.P. as NDC members,” states Sandrine Conseiller, CEO of De Beers Brands and NDC Chair.

“Through growing the organization’s representation across the natural diamond value chain, the NDC will be better positioned to amplify the collective voice of the industry, strengthen consumer education, and reinforce trust in natural diamonds as rare, precious creations of nature with profound social and economic impact.”

“Natural diamonds are not only the world’s most precious and timeless stone- but they are also the bedrock of Angola’s prosperity providing stability and livelihood for millions of our people,” says Dr. José Manuel Augusto Ganga Júnior, ENDIAMA E.P.’s Chairman. “By joining the NDC we are signaling our commitment to ensuring a bright future for the natural diamond industry – and Angola’s position in it- through revitalized and sustained investment in global generic marketing executed by NDC.”

“We are delighted to join the Natural Diamond Council, strengthening Angola’s voice in the global diamond community and fostering collaboration that promotes responsible growth, transparency, and shared prosperity across an industry which plays a vital role in shaping the future of diamond-producing nations, driving sustainable economic development, and ensuring that the benefits of this natural resource contribute meaningfully to national progress and wellbeing of our communities,”states Dr. Eugénio Pereira Bravo da Rosa, Chairman of SODIAM E.P..

At the same time, the NDC Board of Directors is actively reviewing its governance documents to enable broader participation from across the natural diamond value chain. These updates are intended to support greater inclusivity, transparency, and engagement, ensuring the organization continues to evolve in step with the industry it represents.

Together, these developments mark a positive and forward-looking chapter for the Natural Diamond Council as it advances its mission to protect and promote the integrity, desirability, and enduring value of natural diamonds worldwide.

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DiamondBuzz

Susie Dewey Appointed Chief Marketing Officer At Natural Diamond Council

Seasoned Global Marketer Joins To Elevate The Narrative Of Natural Diamonds and Drive Cultural Relevance Worldwide

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The Natural Diamond Council today announces the appointment of Susie Dewey as Chief Marketing Officer (CMO), marking a significant step forward in strengthening its global marketing leadership and cultural influence.

Susie joins the organisation with over 17 years of experience shaping and evolving globally recognised fashion and lifestyle brands. She has held senior leadership roles across internationally renowned companies, including Tapestry, NET-A-PORTER and Michael Kors, following an early career in PR at Topshop and Burberry.

Throughout her career, Susie has led integrated marketing strategies, global partnerships and high-profile brand activations—building a strong track record of driving brand growth, customer acquisition and cultural relevance across international markets.

In her role as CMO, Susie will lead the Natural Diamond Council’s global marketing and communications strategy, further elevating the narrative of natural diamonds and strengthening the organisation’s position at the intersection of culture, creativity and impact.

Susie brings an integrated approach to modern marketing, combining creative and commercial thinking to translate brand vision into insight-led campaigns that deliver measurable business impact. Known for her instinctive understanding of brand building, she has consistently positioned brands at the centre of cultural conversations.

A collaborative and emotionally intelligent leader, Susie is deeply committed to building high-performing teams and fostering environments where talent can thrive.

– Amber Pepper, CEO, National Diamond Council

“Susie’s appointment marks an exciting moment for the Natural Diamond Council. Her ability to connect brand, culture and commercial impact makes her exceptionally well placed to lead our global marketing efforts.”

– Susie Dewey, CMO, National Diamond Council

“I’m incredibly excited to join the Natural Diamond Council at such a pivotal time. The opportunity to shape the global narrative around natural diamonds is one I’m truly passionate about.”

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