DiamondBuzz
NDC Welcomes Angola’s ENDIAMA and SODIAM as New Members
Angola’s ENDIAMA and SODIAM Join Natural Diamond Council to Drive Global Industry Growth and Sustainable Development
The Board of Natural Diamond Council (NDC) is delighted to announce that Angola’s ENDIAMA E.P. and SODIAM E.P. have formally joined the organization as members, following the completion of all legal and regulatory requirements for accession.
ENDIAMA E.P. – Empresa Nacional de Diamantes de Angola (National Diamond Company of Angola) is Angola’s state-owned diamond mining company, responsible for managing the country’s diamond resources and ensuring their sustainable development for the benefit of the Angolan people. SODIAM E.P. – Empresa Nacional de Comercialização de Diamantes de Angola (National Diamond Marketing Company of Angola) is the state-owned diamond trading company and unique channel for Angolan diamond export, overseeing the marketing and commercialization of Angola’s natural diamond production on the global stage.
This milestone follows the principles outlined in the Luanda Accord co-signed in June 2025 by representatives of diamond producing countries and industry stakeholders, including Angola, Botswana, De Beers and midstream representatives, signaling a shared commitment to support the natural diamond industry and the communities whose lives and livelihoods depend on it. The Accord reflects a shared vision to take decisive action, backed by sufficient resources, for the long-term health and integrity of the natural diamond industry through the NDC’s marketing and education work to inspire consumer desire for natural diamonds. The recent receipt of Angola’s financial contribution stands as a tangible testament to the proactive commitment set in motion by the Luanda Accord.

“The future success of the industry will be defined by our ability to work together to communicate the true story of natural diamonds – both their desirability and their ability to drive development. I am therefore delighted to welcome ENDIAMA E.P. and SODIAM E.P. as NDC members,” states Sandrine Conseiller, CEO of De Beers Brands and NDC Chair.
“Through growing the organization’s representation across the natural diamond value chain, the NDC will be better positioned to amplify the collective voice of the industry, strengthen consumer education, and reinforce trust in natural diamonds as rare, precious creations of nature with profound social and economic impact.”
“Natural diamonds are not only the world’s most precious and timeless stone- but they are also the bedrock of Angola’s prosperity providing stability and livelihood for millions of our people,” says Dr. José Manuel Augusto Ganga Júnior, ENDIAMA E.P.’s Chairman. “By joining the NDC we are signaling our commitment to ensuring a bright future for the natural diamond industry – and Angola’s position in it- through revitalized and sustained investment in global generic marketing executed by NDC.”


“We are delighted to join the Natural Diamond Council, strengthening Angola’s voice in the global diamond community and fostering collaboration that promotes responsible growth, transparency, and shared prosperity across an industry which plays a vital role in shaping the future of diamond-producing nations, driving sustainable economic development, and ensuring that the benefits of this natural resource contribute meaningfully to national progress and wellbeing of our communities,”states Dr. Eugénio Pereira Bravo da Rosa, Chairman of SODIAM E.P..
At the same time, the NDC Board of Directors is actively reviewing its governance documents to enable broader participation from across the natural diamond value chain. These updates are intended to support greater inclusivity, transparency, and engagement, ensuring the organization continues to evolve in step with the industry it represents.
Together, these developments mark a positive and forward-looking chapter for the Natural Diamond Council as it advances its mission to protect and promote the integrity, desirability, and enduring value of natural diamonds worldwide.
DiamondBuzz
Akoirah By Augmont Celebrates The Sibling Bond With Laboratory-Grown Diamond Rakhis
Contemporary, Customisable Rakhis Blend Traditional Symbolism With Modern Fine Jewellery Sensibilities For A Meaningful Raksha Bandhan Gift.
This Raksha Bandhan, Akoirah by Augmont brings a contemporary expression to one of India’s most cherished celebrations with its new collection of laboratory-grown diamond rakhis, combining traditional symbolism with modern jewellery design. Created for the evolving Indian consumer who seeks meaningful and distinctive festive gifting, the collection transforms the traditional rakhi into a keepsake that goes beyond the occasion with customisable designs available in options such as initials, zodiac signs, and other personalised motifs tailored to individual style and preference.
The collection features an assortment of handcrafted designs incorporating meaningful motifs such as the evil eye, Swastika and Ik Onkar, alongside personalised initial-led designs. Each motif brings its own symbolism, representing protection, prosperity, faith and personal connection while laboratory-grown diamonds add a refined, contemporary touch to the traditional expression of siblinghood.
Designed across earthy and versatile colour palettes, the rakhis pair beaded elements in shades of black, brown and blue with diamond-studded motifs. From the understated elegance of a diamond initial rakhi to statement-making designs featuring the evil eye and spiritual symbols, the collection offers options that cater to different personalities and styles.
With this collection, Akoirah by Augmont seeks to elevate festive gifting by bringing fine jewellery sensibilities into a traditionally rooted celebration. The rakhis are designed not merely as festive accessories, but as meaningful pieces that can be cherished beyond Raksha Bandhan, reflecting the brand’s approach to making jewellery more personal, contemporary and relevant to everyday occasions.
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