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Natural Diamond Council: Average Engagement Ring Price Surpasses $7,000 in 2025

Round Cuts Dominate Sales as Larger Carat Stones, Gen Z Buyers and Self-Purchases Drive US Natural Diamond Demand

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The average price of an engagement ring in the US rose 9% in 2025 to $7,364, according to the latest trend report released by the Natural Diamond Council (NDC).

Round diamonds continued to dominate the engagement-ring category, accounting for 62% of units sold, followed by oval shapes at 14%. The average center stone size stood at 1.16 carats, with SI1 clarity emerging as the most common grade. Overall, diamond engagement rings — including loose stones and semi-mounts — represented 38% of natural-diamond jewellery sales by volume during the year.

The report, based on data compiled by Tenoris from more than 4 million jewellery transactions across 2,500 US specialty retailers, highlighted evolving consumer preferences in cut, carat weight and design. Celebrity engagement trends also influenced demand, with styles such as marquise and elongated cushion cuts gaining visibility.

Beyond engagement rings, tennis bracelets, wedding bands and pendants recorded the strongest growth in units sold. Bracelets led in pricing, rising 15% year-on-year to an average of $3,600. The average price of rings increased 11% to $2,537, while necklaces climbed 40% to $2,366. Earrings rose 17% to $2,068, and pendants advanced 17% to $1,126.

In terms of stone size, sales of 1.50–1.59 carat diamonds grew 15%, and 2–2.24 carat stones increased 10%. Although the 1–1.04 carat category maintained the largest market share, it experienced a 7% decline in sales volume.

Looking ahead, the NDC projects that Gen Z consumers will remain the fastest-growing segment of diamond buyers in 2026, with younger shoppers increasingly driving self-purchase trends. The council also noted growing momentum in men’s diamond jewellery, supported by rising visibility and shifting cultural attitudes toward diamond ownership.

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DiamondBuzz

The Great Indian Diamonds: A Closer Look At India’s Most Iconic Diamonds

De Beers Highlights India’s Historic Role In Shaping The Global Diamond Legacy Through A Curated Archive Of Iconic Gems

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De Beers’ A Diamond is Forever marks Diamond Month with the release of “The Great Indian Diamond Archive”, a deep dive into 12 of the world’s legendary diamonds, all of which trace their origins back to India.

For centuries, diamonds have drawn attention for their brilliance and rarity, often associated with wealth, power, and prestige. What is less widely known, however, is that the story of diamonds began in India. Some of the most famous diamonds in the world, including the Koh-i-Noor, trace their origins back to the country.

At a time when much of the world was unfamiliar with diamonds, India had already established itself as a centre for diamond mining. The Golconda region was one of the earliest and most significant sources, producing several historic gems. Many of these diamonds were found along the Krishna River and eventually travelled across continents through trade, becoming part of royal treasuries.

Historical records suggest that diamond mining in India dates back to the 4th century BCE, making it one of the oldest known traditions in the world. Over time, these diamonds became associated with different rulers, empires, and geographies, each adding a new layer to their identity.

Diamonds such as the Koh-i-Noor, Hope Diamond, Regent, and Daria-i-Noor continue to be among the most talked about and valuable gems globally. Today, some are housed in museums, while others remain part of private or royal collections. Several of these diamonds have also been re-cut over time, changing both their appearance and identity.

Bringing these stories together, The Great Indian Diamond Index presents 12 of the most prominent diamonds associated with India. Developed as part of De Beers’ initiative, the index brings them into one place for the first time.

Rather than looking at these diamonds only as precious objects, the index traces their full journey—from their natural origins to their historical and cultural significance. It combines physical attributes with context to offer a more complete view of their legacy.

The list has been compiled using a structured research framework developed specifically as The Great Indian Diamond Index.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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