New Premises
BlueStone-Backed Ethera Accelerates Expansion With Four New Metro Stores Across India
Lab-Grown Diamond Jewellery Brand Strengthens Presence In Bengaluru, New Delhi, and Gurugram, Taking Store Count To Nine
BlueStone-backed lab-grown diamond jewellery brand Ethera is accelerating its retail expansion with the launch of four new metro stores across India. The brand has opened two outlets in Bengaluru—located in Indiranagar and Electronic City—along with a new store at DLF Midtown, New Delhi, and is set to soon launch in Elan Miracle Mall, Gurugram.
With these additions, Ethera’s total brick-and-mortar presence rises to nine stores, marking a significant milestone within just a year of its first retail launch in June 2025. The expansion underscores the brand’s focus on metro markets, where demand for modern, design-led jewellery and self-expression continues to grow.
Speaking on the expansion, Sharad Arora, Co-founder, Ethera, said:
“Everything we’re building at Ethera starts with a deep understanding of the customer, category, and long-term opportunity, shaping a brand rooted in strong design, transparent values, and a seamless omnichannel experience. Metro markets, with their affinity for modern jewellery and self-expression, are a natural fit for our expansion. Since launching our first store in June 2025, we’ve scaled to nine locations in under a year, reflecting strong demand and a clear shift towards more conscious, considered luxury.”
Founded in 2024 by entrepreneurs Nitesh Jain and Sharad Arora, Ethera primarily targets first-time fine jewellery buyers seeking contemporary aesthetics. The brand introduces over 200 new designs every month, leveraging a strong omnichannel strategy to reach consumers.
Its collections feature IGI-certified lab-grown diamonds set in BIS-hallmarked gold, aligning with the evolving preference for sustainable and transparent luxury. With a growing footprint in high-footfall retail hubs across cities like Noida and Ghaziabad, Ethera is steadily positioning itself as a key player in India’s direct-to-consumer jewellery landscape.
New Premises
Palmonas Expands Its Mumbai Retail Presence With A New Store In Bandra
New Turner Road store strengthens Palmonas’ Mumbai retail presence, bringing its Demi-fine®, 9KT Gold and Fine Silver collections closer to festive shoppers.
Palmonas has expanded its retail presence in Mumbai with the opening of its new store in Bandra West. Located on Turner Road, the store comes at an opportune time during the festive season, offering customers greater convenience as they shop for festive jewellery, thoughtful gifts and occasion-ready styles.
The new store brings Palmonas’ diverse jewellery collections closer to shoppers, featuring Demi-fine® jewellery, 9KT Gold jewellery and Fine Silver designs. With the festive season bringing a calendar of celebrations, family gatherings and gifting occasions, customers can explore a range of designs suited to both everyday styling and special moments, all under one roof.
The Bandra store reflects Palmonas’ continued focus on expanding its offline retail footprint across key urban markets and making jewellery shopping more accessible and convenient. By bringing its collections closer to customers, the brand aims to offer a seamless shopping experience during one of the busiest retail periods of the year.
As consumers look for jewellery that complements their festive looks or makes for meaningful gifts, the new store offers a convenient destination to discover designs across categories and price points.
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