New Premises
BlueStone-Backed Ethera Accelerates Expansion With Four New Metro Stores Across India
Lab-Grown Diamond Jewellery Brand Strengthens Presence In Bengaluru, New Delhi, and Gurugram, Taking Store Count To Nine
BlueStone-backed lab-grown diamond jewellery brand Ethera is accelerating its retail expansion with the launch of four new metro stores across India. The brand has opened two outlets in Bengaluru—located in Indiranagar and Electronic City—along with a new store at DLF Midtown, New Delhi, and is set to soon launch in Elan Miracle Mall, Gurugram.
With these additions, Ethera’s total brick-and-mortar presence rises to nine stores, marking a significant milestone within just a year of its first retail launch in June 2025. The expansion underscores the brand’s focus on metro markets, where demand for modern, design-led jewellery and self-expression continues to grow.
Speaking on the expansion, Sharad Arora, Co-founder, Ethera, said:

“Everything we’re building at Ethera starts with a deep understanding of the customer, category, and long-term opportunity, shaping a brand rooted in strong design, transparent values, and a seamless omnichannel experience. Metro markets, with their affinity for modern jewellery and self-expression, are a natural fit for our expansion. Since launching our first store in June 2025, we’ve scaled to nine locations in under a year, reflecting strong demand and a clear shift towards more conscious, considered luxury.”
Founded in 2024 by entrepreneurs Nitesh Jain and Sharad Arora, Ethera primarily targets first-time fine jewellery buyers seeking contemporary aesthetics. The brand introduces over 200 new designs every month, leveraging a strong omnichannel strategy to reach consumers.

Its collections feature IGI-certified lab-grown diamonds set in BIS-hallmarked gold, aligning with the evolving preference for sustainable and transparent luxury. With a growing footprint in high-footfall retail hubs across cities like Noida and Ghaziabad, Ethera is steadily positioning itself as a key player in India’s direct-to-consumer jewellery landscape.
New Premises
Chitrangada Singh Inaugurates PNG Jewellers’ New Store In Gurugram
PNG Jewellers, one of India’s leading legacy jewellery brands, has strengthened its presence in the Delhi NCR region with the launch of a new company-owned, company-operated store in R2, Ground Floor, M3M Route 65, Sector -65, Gurugram, Haryana, on August 15, 2026. Spread across 3,500 sq. ft., the new showroom has been launched in response to growing customer demand and forms part of the brand’s continued retail expansion across key markets.


The store was inaugurated by actress Chitrangada Singh in the presence of Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, employees and well-wishers. The new showroom offers customers PNG Jewellers’ comprehensive portfolio across gold, diamond and silver jewellery, bringing together all the brand’s collections across categories, under one roof. The store has been designed to cater to the diverse jewellery requirements of customers in Gurugram, including everyday wear, festive purchases, weddings, gifting and milestone occasion purchases.
Commenting on the launch, Chitrangada said:

“PNG Jewellers brings with it a legacy built on trust, craftsmanship and an enduring understanding of what customers value. As the brand enters this new market, customers here will have the opportunity to experience that legacy first-hand through its thoughtfully designed jewellery and commitment to quality. I am delighted to welcome PNG Jewellers to the region and wish the team every success in this new chapter.”
Gurugram is one of India’s most affluent and lifestyle-driven urban centres, with a strong concentration of multinational corporations, technology, consulting, finance and corporate services. Its high-income, globally exposed consumer base has developed a strong affinity for fashion, premium experiences and contemporary jewellery.

To mark the opening, customers can avail of up to 50% off on gold jewellery making charges and up to 100% off on diamond jewellery making charges from August 15 to August 31, 2026, subject to applicable terms and conditions. The introductory offers are intended to provide customers with added value while exploring the brand’s extensive jewellery portfolio.
Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers Said:
“Gurugram is an important market in our national expansion journey, and the launch of our new store in Sector 65 is a direct response to the growing demand we have seen from customers in the region. With a comprehensive portfolio across gold, diamond and silver jewellery, this store will allow us to serve customers more closely while delivering the trust, craftsmanship and experience associated with PNG Jewellers.

We look forward to becoming a part of the local community and building lasting relationships with PNG Jewellers’ distinctive designs, tailored to preferences of Gurugram’s discerning customers”.
The Gurugram launch further strengthens PNG Jewellers’ retail network as the brand continues to expand into markets where customer demand for its products and services is growing. The company-owned, company-operated format enables PNG Jewellers to maintain consistency in its product assortment, customer experience and service standards while building a closer connection with local consumers.
With its growing presence across India, PNG Jewellers continues to combine its longstanding heritage with contemporary designs and evolving retail formats, strengthening its accessibility to customers across established and emerging jewellery markets.
-
National News15 minutes agoSky Gold & Diamonds Enters MSCI India Domestic Small Cap Index, Marks Key Milestone In Growth Journey
-
New Premises1 hour agoChitrangada Singh Inaugurates PNG Jewellers’ New Store In Gurugram
-
National News3 hours agoCelebrate Onam In Bloom With Candere By Kalyan’s Floral-Inspired Jewellery
-
DiamondBuzz4 hours agoAkoirah By Augmont Celebrates The Sibling Bond With Laboratory-Grown Diamond Rakhis

