National News
MCX Gold and Silver Face Volatility Amid Geopolitical Shifts
While the Current Conflict is Unlikely to Durably Impair Global Economic Growth, Investment Demand for Gold is Expected to Strengthen as Expectations for Further U.S. Monetary Easing Return
The Multi Commodity Exchange (MCX) observed a cautious start to Tuesday’s trading session as precious metals reacted to stalled diplomatic negotiations and a pivotal week for global monetary policy. Gold and silver futures faced downward pressure as market participants recalibrated their positions ahead of several major central bank announcements.
In domestic trading, silver experienced the most significant adjustment, while gold maintained a consolidated range:
- MCX Silver (May 2026 Delivery): Declined by Rs 1,334 (0.5%) to Rs 2,40,490 per kilogram. This follows a substantial drop of Rs 2,450 in the previous session.
- MCX Gold (June 2026 Delivery): Remained largely unchanged, trading at Rs 1,51,555 per 10 grams, after a nearly Rs 1,000 decline in the prior session.
- Global Spot Markets: In contrast to domestic futures, spot silver rose marginally by 0.5% to $75.91 per ounce, while Platinum gained 0.7% to reach $1,997.22.
The current market sentiment is heavily influenced by a shift in diplomatic relations between the United States and Iran. Hopes for a de-escalation in the Middle East faded over the weekend following the cancellation of a high-level U.S. envoy visit to Islamabad.
Simultaneously, investors are turning their attention to the following key economic milestones:
- Federal Reserve Policy: The U.S. Federal Reserve is widely expected to maintain current interest rates in its Wednesday announcement.
- Leadership Transition: The U.S. Senate Banking Committee is scheduled to move forward with the nomination of Kevin Warsh for Federal Reserve Chair on Wednesday.
Global Central Bank Watch: Market participants are monitoring the Bank of Japan, the European Central Bank, and the Bank of England for signals on how regional conflicts may impact the global interest rate outlook
Expert Analysis and Long-Term Outlook
Despite the short-term pullback, analysts maintain a bullish outlook for the remainder of 2026. While the current conflict is unlikely to durably impair global economic growth, investment demand for gold is expected to strengthen as expectations for further U.S. monetary easing return. The core pillars of the gold rally—including sustained central bank acquisitions, U.S. debt concerns, and currency debasement worries—remain firmly in place.
National News
KISNA Takes Festive Gifting Nationwide With 300+ Billboards Featuring Shahid and Mira Kapoor
Projected To Generate 5+ Million OOH Impressions, The #GiftHappiness Campaign Highlights Exclusive jewellery Offers, Exchange Benefits and A Grand Festive Lucky Draw
KISNA Diamond and Gold Jewellery, one of India’s leading jewellery brands, has rolled out a nationwide Out-of-Home (OOH) campaign featuring brand ambassadors Shahid Kapoor and Mira Kapoor. Spanning 300+ billboards across major cities, including Mumbai, Delhi, Bengaluru, Hyderabad and Kolkata, the #GiftHappiness campaign is strategically positioned along high-traffic roads, prominent commercial hubs and key shopping destinations, and is projected to generate 5+ million cumulative OOH impressions. The initiative aims to strengthen brand visibility and drive consumer engagement during the festive shopping season.
The OOH rollout is a key component of KISNA’s 360-degree festive marketing campaign, which brings together television, digital and social media, cinema advertising, influencer collaborations, print, retail branding and on-ground activations to amplify its festive gifting message across multiple consumer touchpoints.
Featuring Shahid and Mira alongside KISNA’s diamond and gold jewellery collections, the creatives spotlight up to 100% off on making charges on select diamond and gold jewellery, 105% value on old gold exchanged towards diamond jewellery purchases, and 90% buyback and 95% exchange value on diamond jewellery, including making charges. Additional benefits include Double Gold Rate Protection with a 25% down payment and a Grand Festive Lucky Draw, offering shoppers a chance to win over 800 vehicles, including cars and scooters, under the ‘Shop. Sparkle. Win.’ proposition.
The outdoor campaign complements KISNA’s expanding retail footprint of 170+ exclusive showrooms and 1,500+ retail touchpoints across 400+ cities in India, reinforcing its presence in key consumption markets and bringing its festive offerings closer to customers.
Commenting on the campaign, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said:

“Festivals are an important occasion for jewellery gifting, and our focus is on making these celebrations more rewarding for customers. Our OOH strategy prioritises high-impact visibility in key markets through billboard placements in high-footfall locations close to our existing showrooms, creating a stronger connection between consumer engagement and retail footfalls. With Shahid and Mira Kapoor bringing #GiftHappiness to life, we aim to strengthen consumer recall, drive showroom footfalls and make KISNA a preferred destination for festive jewellery purchases.”
Elaborating on the marketing strategy, Prashant Awasthi, Chief Marketing Officer, KISNA Diamond and Gold Jewellery, said:
“Our festive marketing approach is built around building a cohesive brand experience across multiple consumer touchpoints. OOH plays a key role in this 360-degree strategy, allowing us to reinforce #GiftHappiness in high-impact locations while television, digital, cinema and retail activations extend the campaign’s reach. By combining Shahid and Mira Kapoor’s appeal with compelling festive offers, we aim to drive stronger brand recall, consumer consideration and purchase intent during this important season.”

Together, these touchpoints amplify the brand’s ‘Khushiyon Ke Har Pal Ke Liye KISNA’ message,reinforcing the joy of gifting and KISNA’s association with meaningful festive celebrations.
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