National News
Akoirah Records Strong Growth Across Key Markets With Festive Diamond Draw Campaign
Akshaya Tritiya Campaign Drives Record Footfall and Highlights Growing Demand For Experiential Retail and Design-Led Diamond Jewellery
Akoirah reported strong sales growth and increased footfall across its stores in Mumbai, Navi Mumbai, and Pune following its festive campaign ahead of Akshaya Tritiya. Pune recorded growth of up to 307%, while Vashi saw a 103% rise, reflecting robust demand during the peak festive period.
The campaign centred on a diamond jewellery draw linked to every purchase, drawing good participation across all store locations. High-footfall stores such as Palladium and Pune saw particularly strong engagement, with the initiative adding a distinctive element to the in-store experience during the festive period.
Customer preferences during the campaign leaned towards design-led pieces, with solitaire rings and earrings among the most sought-after categories. The trend points to a growing appetite for jewellery that is suited to both occasion wear and everyday styling.
Store teams reported strong customer interest and positive response throughout the campaign period, with Palladium and Pune standing out in terms of overall performance. The campaign concluded on April 19 with winner announcements held in-store across locations.
The results point to increasing customer interest in experiential retail formats, where the quality of the in-store experience plays as important a role as the product itself.
Commenting on the campaign’s performance, Namita Kothari, Founder, Akoirah by Augmont, said:
“Akshaya Tritiya has always been a significant moment for us, and this year’s response exceeded our expectations. The lucky draw added a layer of excitement to the buying experience, and it was encouraging to see customers engage with it so enthusiastically across all our locations. The numbers from Pune and Palladium are particularly gratifying, and they reinforce our belief that a well-designed in-store experience can drive real results.”
The results point to increasing customer interest in experiential retail formats, where the quality of the in-store experience plays as important a role as the product itself.
- Visit gives CG greater insights into diamond trade and import-export operations
- BDB Committee Highlights Close Ties between Diamond Industries in UAE and India
The Hon’ble Consul General of India to Dubai, Shri Vishnu Vardhan Reddy, visited the Bharat Diamond Bourse (BDB) complex on July 24, and after being shown around the complex, engaged with members of the Bourse Committee.
The visit enabled the Consul General to gather better insights into the functioning of the diamond trade and the operations within the Bourse. He also observed the smooth functioning of import-export trade in diamonds between the two countries, facilitated by the PCCCC run by Indian Customs within the complex.
The UAE is one of India’s most significant trading partners in the field of diamonds and jewellery. Bilateral trade between the two countries reached US$33.51 billion in FY2025-26.
In addition to a tour of the complex to understand the complete cycle from the import of rough diamonds to the export of polished diamonds, Shri Vishnu Vardhan Reddy also spent time interacting with Mehul Shah, Vice President, BDB, and other Committee members.
The BDB Committee highlighted the close connections between diamond companies in Mumbai and those in Dubai, as well as the regular interactions between the two centres. They thanked Shri Vishnu Vardhan Reddy for the cooperation they have always received from the Indian Embassy and expressed confidence that this visit would further streamline the movement of import-export parcels between the two countries.
Shri Vishnu Vardhan Reddy appreciated the global standards of the infrastructure and systems within the Bharat Diamond Bourse, as well as the professionalism with which the import-export trade operates. He assured the BDB Committee of the continued support of the officials at the Indian Embassy in the UAE.
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India’s Consul General to Dubai, Shri V V Reddy, Interacts with BDB Committee
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