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Malabar Gold & Diamonds Appoints Prajith VM as Head of Marketing

With over 15 years of global experience across luxury and lifestyle sectors, Prajith VM steps into a key leadership role to drive brand growth at the $6B jewellery giant.

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Malabar Gold & Diamonds has named Prajith VM as its new Head of Marketing, marking a strategic leadership move as the brand continues to expand its global footprint. Prajith announced his new role via LinkedIn, stating- “Back to the world of Luxury, Jewellery, Diamonds, Watches, Celebrations, Beauty, Life & More. Happy to update that I have joined Malabar Gold & Diamonds as Head – Marketing. Excited to take forward the $6 billion brand’s journey onwards & upwards.”

Bringing over 15 years of rich experience in the luxury and lifestyle segments, Prajith has led marketing, digital, CRM, e-commerce, and performance strategies across India, the GCC, and APAC. Prior to joining Malabar, he served as Head of Growth at Landmark Group. His career includes leadership roles at globally renowned brands such as De Beers, Fossil Group (Fossil, Michael Kors, Emporio Armani), Diageo (Johnnie Walker, Smirnoff), and more.

Malabar Gold & Diamonds, established in 1993, is the flagship entity of the Malabar Group and operates over 400 showrooms across 13 countries including India, the Middle East, the USA, UK, Canada, Australia, and the Far East. The company not only emphasizes luxury retail but also dedicates 5% of its profits to impactful CSR initiatives focused on education, healthcare, housing, sustainability, hunger eradication, and women’s empowerment—reflecting its commitment to responsible growth.

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Appoinment

Rahul Desai Appointed as Honorary Education Director of the Lab-Grown Diamond & Jewellery Promotion Council (LGDJPC)

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The Lab-Grown Diamond & Jewellery Promotion Council (LGDJPC) has appointed Mr. Rahul Desai, Managing Director and CEO of the International Institute of Gemology (IIG), as its Honorary Education Director. The appointment marks a significant step towards strengthening education, transparency, and knowledge-sharing within the rapidly evolving diamond landscape.

As one of India’s foremost voices in gem and jewellery education, Rahul Desai has long championed the idea that learning should not merely follow industry change, it should lead it. In his new honorary role, he will work closely with the Council to design and guide educational frameworks that enhance understanding of lab-grown diamonds (LGDs) through research, skill-building, and open dialogue.

The Lab-Grown Diamond & Jewellery Promotion Council, a not-for-profit organization, represents the interests of growers and traders in the lab-grown diamond ecosystem. However, its broader vision extends beyond advocacy, it aims to promote informed coexistence and consumer trust across the diamond industry.

“Education brings neutrality, and neutrality builds trust,” said Rahul Desai, reflecting on his appointment. “My goal in this role is to create more informed, transparent, and skill-oriented discussions around lab-grown diamonds, where knowledge, and not perception, drives understanding. The focus will remain on building clarity across the value chain, so every stakeholder can engage with confidence, respect, and well-defined product knowledge. Education should not take sides; it should illuminate them.”

Under his leadership, the educational initiatives of the Council will aim to create a more transparent dialogue between all stakeholders: manufacturers, retailers, and educators, focusing on defining standards, improving product knowledge, and nurturing next-generation talent.

Commenting on the appointment, Shashikant D. Shah, Chairman of the LGDJPC, said, Rahul Desai represents the best of both worlds, deep academic insight and real-world industry understanding. His appointment reflects our commitment towards elevating the discourse around lab-grown diamonds through credible, unbiased education. We believe his leadership will help create a more informed and confident ecosystem, where both natural and lab-grown segments can grow with respect and understanding.

This collaboration between LGDJPC and IIG is based on a shared belief: that education is the foundation on which innovation, ethics, and growth in the diamond industry must stand.

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