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Malabar Gold & Diamonds Appoints Prajith VM as Head of Marketing

With over 15 years of global experience across luxury and lifestyle sectors, Prajith VM steps into a key leadership role to drive brand growth at the $6B jewellery giant.

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Malabar Gold & Diamonds has named Prajith VM as its new Head of Marketing, marking a strategic leadership move as the brand continues to expand its global footprint. Prajith announced his new role via LinkedIn, stating- “Back to the world of Luxury, Jewellery, Diamonds, Watches, Celebrations, Beauty, Life & More. Happy to update that I have joined Malabar Gold & Diamonds as Head – Marketing. Excited to take forward the $6 billion brand’s journey onwards & upwards.”

Bringing over 15 years of rich experience in the luxury and lifestyle segments, Prajith has led marketing, digital, CRM, e-commerce, and performance strategies across India, the GCC, and APAC. Prior to joining Malabar, he served as Head of Growth at Landmark Group. His career includes leadership roles at globally renowned brands such as De Beers, Fossil Group (Fossil, Michael Kors, Emporio Armani), Diageo (Johnnie Walker, Smirnoff), and more.

Malabar Gold & Diamonds, established in 1993, is the flagship entity of the Malabar Group and operates over 400 showrooms across 13 countries including India, the Middle East, the USA, UK, Canada, Australia, and the Far East. The company not only emphasizes luxury retail but also dedicates 5% of its profits to impactful CSR initiatives focused on education, healthcare, housing, sustainability, hunger eradication, and women’s empowerment—reflecting its commitment to responsible growth.

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Appointment

Mehul Shah Elected President World Federation Of Diamond Bourses (WFDB)

Bharat Diamond Bourse Leader Takes The Helm Of The Global Diamond Federation, Marking A Significant Milestone For India’s Natural Diamond Industry.

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Mehul Shah, Vice President of Bharat Diamond Bourse (BDB), has been elected President of the World Federation of Diamond Bourses (WFDB). The election took place on Monday, July 12, during the ongoing World Diamond Congress which is currently underway in Singapore. Leaders of the 20 global diamond bourses attending the Congress voted to elect the new office bearers.

Luigi Cosma, President of Borsa Diamanti d’Italia, was elected Vice President of WFDB and Molefi Letsiki, Chairman of the Diamond Dealers Club of South Africa, was elected Treasurer General of WFDB. They have supported his vision for the Federation.

The election of Mehul Shah is an important milestone for the Indian diamond industry and opens a new chapter for the country to play a key role in taking the global diamond industry forward.

Thanking the delegates and Presidents of global diamond bourses, Mehul Shah said:

“I am humbled by this appointment and proud to have represented India and Bharat Diamond Bourse on an international stage. This new responsibility given to me is rooted in my journey of four decades of commitment to the natural diamond industry. He also added, “As the delegates to the Congress deliberate over the way forward in a challenging global market, I am confident that the discussions in Singapore will lead to meaningful outcomes. The new leadership team at WFDB is committed to taking forward the vision of the Congress and building a stronger future for the industry.”

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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