JB Insights
Luxury is more than just the value of a product; it’s a state of mind: Ishu Datwani
Ishu Datwani, a first-generation diamantaire, established Anmol Jeweller in 1986. Innovation in design, unparalleled service and values have been at the helm of everything at ANMOL. Today, ANMOL is revered by who’s who of cinema and uber celebs – and has had the distinction of doing wedding jewellery for quite a few of the high-profile Bollywood actresses.
JewelBuzz spoke to Ishu Datwani on luxury, craftsmanship, and how Indian luxe jewellery can be a leading player on the global stage.
Ishu, what does luxury mean to you?
For me, luxury is more than just the value of a product; it’s a state of mind. It’s about how the product makes you feel, the experience it offers. Whether it’s a product or a service, it should evoke a sense of exclusivity and elevate your spirit. Luxury, in my view, transcends the mere value of a precious metal or gem. It’s an ethereal experience, a state of mind that the jewellery evokes. A truly luxurious piece should be cherished for the profound sense of joy and self-expression it provides.
When you’re creating a new product line, how do you translate this “state of mind” into the design process?
We meticulously consider every aspect, from the finest finishes and impeccable craftsmanship to the quality of stones. We strive to ensure the wearer experiences unparalleled comfort and lightness. These elements are integral to achieving true luxury. We believe that true luxury is about effortless elegance and a harmonious interplay of form and function.
You view luxury through the lens of design. You’re known for emphasizing craftsmanship and intellectual property in your designs, rather than simply focusing on commodification. Comment.
Absolutely. For the jewellery industry to evolve, we must treat each piece as a unique work of art. Commoditization diminishes the value and artistry of our creations. Each design should be distinct, and exceptional craftsmanship is paramount in elevating its beauty. Our focus lies in creating enduring pieces of art, not fleeting fashion trends. Exceptional craftsmanship, coupled with innovative design, is the cornerstone of our philosophy.
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What are the current trends in the Indian luxury jewellery market, particularly regarding natural diamonds?
While lab-grown diamonds have gained popularity, the allure of natural diamonds remains undeniable. Discerning customers, those who truly appreciate the nuances of luxury, continue to gravitate towards the unique beauty and rarity of natural stones. The journey of a natural diamond, from its origin to its final form, imbues it with a unique history and character that cannot be replicated.
How can Indian jewellery truly become a global force?
To compete on a global stage, we must move beyond the mindset of commodification. We need to cultivate a strong brand identity, similar to iconic brands like Tiffany & Co. While Indian jewellery excels in design and craftsmanship, we need to invest heavily in building a powerful brand presence. Investing in robust marketing and branding strategies, coupled with a commitment to sustainability and ethical sourcing, is crucial for establishing a strong global presence.
JB Insights
Women Leaders Driving the Luxury Renaissance
How Female Leaders Are Redefining the Future of Luxury Watches & Jewellery. A powerful new era emerges as top global maisons embrace female leadership, reshaping strategy, creativity, and the future of billion-dollar luxury empires.
For decades, the world of fine jewellery and luxury watchmaking has dazzled with feminine allure—yet the boardrooms steering these global luxury giants remained largely dominated by men. While women have always been the heart of the industry as consumers, muses, and creative inspirations. Today, that narrative is being rewritten.
Across the globe, luxury watch and jewellery houses are witnessing a historic shift: women are increasingly taking centre stage as CEOs, artistic directors, and decision-makers, steering strategy and shaping the future of some of the world’s most iconic brands. This rise of female leadership is not just a symbolic change—it’s redefining the creative and commercial landscape of the luxury sector.
A Spotlight on Powerful Women Shaping the Industry
Here are some of the remarkable women redefining the luxury frontier:
Caroline Scheufele, Co-President & Artistic Director, Chopard
The creative force behind some of Chopard’s most iconic collections, Caroline Scheufele blends heritage with modernity, championing craftsmanship and sustainability.
Ilaria Resta, CEO, Audemars Piguet
With her dynamic leadership and consumer-centric vision, Ilaria Resta is guiding the watchmaking powerhouse into a new era of relevance and cultural presence.
Catherine Rénier, CEO, Van Cleef & Arpels
Known for her strategic elegance, Catherine Rénier is strengthening the maison’s identity through poetic storytelling and exceptional artistry.
Laura Burdese, Deputy CEO, Bvlgari
Laura Burdese plays a pivotal role in steering Bvlgari’s global expansion, bringing a strategic, bold approach to one of the most recognisable luxury brands.
Sabina Belli, CEO, Pomellato
A champion of women empowerment, Sabina Belli is credited with elevating Pomellato’s identity as a modern, fashion-forward jewellery brand with deep Milanese roots.
Hélène Poulit-Duquesne, CEO, Boucheron
Her leadership has pushed Boucheron into an exciting contemporary phase, blending innovation with emotional storytelling and bold design.
A Shift That Goes Beyond Leadership
This rise of women in top leadership roles is influencing every facet of the luxury jewellery ecosystem:
- Design philosophies are evolving with deeper emotional narratives, inclusivity, and modern cultural relevance.
- Brand strategies increasingly reflect values like sustainability, authenticity, and empowerment.
- Consumer engagement is becoming more experiential, storytelling-driven, and globally attuned.
These executives are not simply filling leadership positions—they are reshaping the definition of luxury itself.
The New Blueprint for the Future
The ascent of female leaders marks a pivotal moment for an industry long shaped by tradition. Their vision is ushering in a new era where creativity meets strategic innovation, and where luxury houses embrace contemporary values without compromising on heritage.
The future of luxury watches and jewellery is being rewritten—and women are holding the pen.
As global maisons continue to embrace this transformation, one thing is certain: the industry is entering its most exciting chapter yet, driven by the creativity, clarity, and leadership of exceptional women at the helm.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.