BrandBuzz
Akoirah by Augmont Launches ‘Bling Bang Sale’ With Up To 40% Off On LGD Jewellery
Built Around The Idea of ‘Made For Compliments’, The Campaign Celebrates Jewellery That Does More Than Complete An Outfit, It Becomes The Detail People Notice, Remember, and Admire.
Contemporary diamond jewellery brand Akoirah has announced the launch of its much-awaited Bling Bang Sale, a limited-period campaign offering customers up to 40% off* on laboratory grown diamond jewellery across all Akoirah stores from 15th June to 19th July 2026.
Built around the idea of ‘Made for Compliments’, the campaign celebrates jewellery that does more than complete an outfit, it becomes the detail people notice, remember, and admire. Designed for modern consumers who seek effortless elegance and self-expression, the sale features a curated collection of contemporary laboratory grown diamond jewellery, including statement rings, elegant earrings, standout pendants, bracelets, and everyday essentials.
This campaign reflects a growing consumer preference for jewellery that seamlessly transitions between occasions, offering pieces that complement both daily wear and special celebrations. Whether it’s a subtle sparkle for workwear or a statement piece for an evening out, the collection is designed to inspire confidence and individuality.
For amplification of this campaign, Akoirah by Augmont is leveraging an AI-led marketing strategy to deliver highly personalized outreach. By harnessing technology to better understand consumer preferences and shopping behaviours, the brand is creating more relevant and engaging experiences, ensuring the sale reaches the right audiences with tailored messaging across digital touchpoints.
Namita Kothari, Akoirah by Augmont said:

“Jewellery has always held the power to tell a and make a lasting impression. With the Bling Bang Sale, we wanted to celebrate pieces that naturally attract admiration and become conversation starters. Through this campaign, we’re making contemporary laboratory grown diamond jewellery more accessible while encouraging consumers to embrace styles that reflect their personality and confidence.”
As consumers increasingly seek meaningful additions to their jewellery collections, the Bling Bang Sale presents an opportunity to invest in timeless diamond pieces at attractive prices.
● Offer Period: 15th June – 19th July 2026 .
● Offer: Up to 40% off* on Diamond Jewellery .
● Availability: Mumbai and Pune
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.


ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:

“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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