BrandBuzz
Akoirah by Augmont Launches ‘Bling Bang Sale’ With Up To 40% Off On LGD Jewellery
Built Around The Idea of ‘Made For Compliments’, The Campaign Celebrates Jewellery That Does More Than Complete An Outfit, It Becomes The Detail People Notice, Remember, and Admire.
Contemporary diamond jewellery brand Akoirah has announced the launch of its much-awaited Bling Bang Sale, a limited-period campaign offering customers up to 40% off* on laboratory grown diamond jewellery across all Akoirah stores from 15th June to 19th July 2026.
Built around the idea of ‘Made for Compliments’, the campaign celebrates jewellery that does more than complete an outfit, it becomes the detail people notice, remember, and admire. Designed for modern consumers who seek effortless elegance and self-expression, the sale features a curated collection of contemporary laboratory grown diamond jewellery, including statement rings, elegant earrings, standout pendants, bracelets, and everyday essentials.
This campaign reflects a growing consumer preference for jewellery that seamlessly transitions between occasions, offering pieces that complement both daily wear and special celebrations. Whether it’s a subtle sparkle for workwear or a statement piece for an evening out, the collection is designed to inspire confidence and individuality.
For amplification of this campaign, Akoirah by Augmont is leveraging an AI-led marketing strategy to deliver highly personalized outreach. By harnessing technology to better understand consumer preferences and shopping behaviours, the brand is creating more relevant and engaging experiences, ensuring the sale reaches the right audiences with tailored messaging across digital touchpoints.
Namita Kothari, Akoirah by Augmont said:

“Jewellery has always held the power to tell a and make a lasting impression. With the Bling Bang Sale, we wanted to celebrate pieces that naturally attract admiration and become conversation starters. Through this campaign, we’re making contemporary laboratory grown diamond jewellery more accessible while encouraging consumers to embrace styles that reflect their personality and confidence.”
As consumers increasingly seek meaningful additions to their jewellery collections, the Bling Bang Sale presents an opportunity to invest in timeless diamond pieces at attractive prices.
● Offer Period: 15th June – 19th July 2026 .
● Offer: Up to 40% off* on Diamond Jewellery .
● Availability: Mumbai and Pune
BrandBuzz
Jos Alukkas Announces ‘Season Of Diamonds’ Campaign
Diamond Festival Offers Exclusive Natural Diamond Collections and Special Benefits Across 60+ Showrooms.
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has announced the launch of its ‘Season of Diamonds’ offer, an exclusive diamond festival running from 10th to 31st July across all 60-plus Jos Alukkas showrooms.
The campaign showcases an exclusive world-class collection of natural diamond jewellery, with each piece meticulously crafted to the highest standards and certified by internationally recognised laboratories. Customers can also choose from Jos Alukkas’ signature range of contemporary designs, featuring exquisitely crafted necklaces, statement earrings, elegant bridal sets, and other bespoke creations suited to every style and occasion.
Speaking about the campaign, Paul Alukkas, Managing Director, Jos Alukkas, said:

“We are honoured and delighted to host, ‘Seasons of Diamonds’, it is a celebration of the exceptional craftsmanship that defines Jos Alukkas. Every piece reflects our commitment to quality, artistry, and timeless beauty. We remain dedicated to continuously innovating and introducing designs that evolve with our customer’s changing preferences while staying true to our rich heritage.”
- Buy 1 carat and get a diamond pendant, set in gold free
- Buy 2.5 carat and get a diamond pendant and earrings, set in gold free
- Buy 5 carat and get a diamond necklace, set in gold free.
- Avail diamond jewellery at 30% discount on diamond value
- Exchange your old 22KT gold to diamond jewellery at 0% loss
- Avail platinum at 30% discount on making charges.

The showcase features a selection of distinctive, artistically crafted jewellery available for purchase, offering unique creations for jewellery enthusiasts and collectors. Customers can also avail themselves of customisation services to create pieces tailored to their individual style and preferences.
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