BrandBuzz
Akoirah by Augmont Launches ‘Bling Bang Sale’ With Up To 40% Off On LGD Jewellery
Built Around The Idea of ‘Made For Compliments’, The Campaign Celebrates Jewellery That Does More Than Complete An Outfit, It Becomes The Detail People Notice, Remember, and Admire.
Contemporary diamond jewellery brand Akoirah has announced the launch of its much-awaited Bling Bang Sale, a limited-period campaign offering customers up to 40% off* on laboratory grown diamond jewellery across all Akoirah stores from 15th June to 19th July 2026.
Built around the idea of ‘Made for Compliments’, the campaign celebrates jewellery that does more than complete an outfit, it becomes the detail people notice, remember, and admire. Designed for modern consumers who seek effortless elegance and self-expression, the sale features a curated collection of contemporary laboratory grown diamond jewellery, including statement rings, elegant earrings, standout pendants, bracelets, and everyday essentials.
This campaign reflects a growing consumer preference for jewellery that seamlessly transitions between occasions, offering pieces that complement both daily wear and special celebrations. Whether it’s a subtle sparkle for workwear or a statement piece for an evening out, the collection is designed to inspire confidence and individuality.
For amplification of this campaign, Akoirah by Augmont is leveraging an AI-led marketing strategy to deliver highly personalized outreach. By harnessing technology to better understand consumer preferences and shopping behaviours, the brand is creating more relevant and engaging experiences, ensuring the sale reaches the right audiences with tailored messaging across digital touchpoints.
Namita Kothari, Akoirah by Augmont said:
“Jewellery has always held the power to tell a and make a lasting impression. With the Bling Bang Sale, we wanted to celebrate pieces that naturally attract admiration and become conversation starters. Through this campaign, we’re making contemporary laboratory grown diamond jewellery more accessible while encouraging consumers to embrace styles that reflect their personality and confidence.”
As consumers increasingly seek meaningful additions to their jewellery collections, the Bling Bang Sale presents an opportunity to invest in timeless diamond pieces at attractive prices.
● Offer Period: 15th June – 19th July 2026 .
● Offer: Up to 40% off* on Diamond Jewellery .
● Availability: Mumbai and Pune
BrandBuzz
KISNA Launches Vienna Collection Ahead Of The Wedding Season, Expanding Its Premium Natural Diamond Jewellery Portfolio
The Collection Features 62 Natural Diamond Jewellery Designs Across Rings, Earrings, Pendants, Necklaces and Men’s Rings In 14KT and 18KT Gold
KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has announced the launch of its Vienna Collection ahead of the upcoming wedding season. Comprising 62 natural diamond jewellery designs, the collection caters to occasions including engagements, weddings, anniversaries and gifting, as well as self-purchase.
Crafted in 14KT and 18KT gold, the collection is available in yellow, rose and white gold variants. The 14KT range has an average selling price of Rs 93,927, while the 18KT range has an average selling price of Rs 1,07,969, offering customers a choice across price points within KISNA’s premium natural diamond jewellery portfolio.
Inspired by graceful European flower vines, the Vienna Collection translates floral forms into contemporary jewellery. Innovative craftsmanship and diamond settings are designed to enhance the brilliance and visual presence of each diamond, bringing the collection’s proposition, “Where Bigger Diamonds Bloom,” to life.
The Vienna Collection includes 15 rings, 18 earrings, 19 pendants, 4 necklaces and 6 men’s rings. The collection also features coordinated pendant and necklace sets. Designed for modern brides and luxury consumers, the range brings together floral, vine-inspired, contemporary and timeless design elements, reflecting a modern, elegant and aspirational aesthetic.
Commenting on the launch, Parag Shah, CEO, KISNA Diamond and Gold Jewellery, said:
“Jewellery continues to hold deep significance across every stage of a wedding journey, from engagements and bridal celebrations to gifting and milestone moments beyond. With the Vienna Collection, we have brought together contemporary design, natural diamond brilliance and versatility across categories to address these evolving occasions.
The availability across 14KT and 18KT gold further enables customers to choose pieces that reflect their individual style and preferences, while strengthening KISNA’s commitment to making thoughtfully designed diamond jewellery relevant across moments and generations.”
Affordable and accessible diamond jewellery remains central to KISNA’s offering, while the brand continues to expand its portfolio for affluent customers, particularly across Tier 2 and Tier 3 cities. Customers can avail the Vienna Collection across KISNA’s network of more than 150 exclusive showrooms in India and through its official website, www.kisna.com.
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