As Valentine’s Day approaches, love takes center stage in all its forms, quiet, enduring, evolving, and beautifully personal. Embracing this spirit, Lukson unveils Love-Lore, a thoughtfully designed Valentine’s collection that captures the poetry of connection through contemporary design and consciously crafted brilliance.

Born from a desire to redefine how India experiences fine jewellery, Lukson has steadily built its identity around ethical luxury and accessible elegance. With Love-Lore, the brand deepens that promise, presenting a collection that honors love not just as a moment, but as a journey.

Crafted in luminous 18K Gold Vermeil (with solid gold metal options available) and adorned with SGL-certified lab-grown diamonds, each piece in the collection reflects a modern understanding of romance. Clean lines, symbolic heart motifs, infinity silhouettes, and fluid forms come together to create jewellery that feels intimate yet elevated. These are pieces designed not only to be gifted, but to be lived in, layered daily, and cherished for years.

From delicate pendants like Everlasting Heart and Love Capsule to expressive rings such as Infinite Us and Endless You, the collection tells stories of shared beginnings and lifelong promises. Couple bands including Forever Wave and Always Chosen celebrate unity with understated sophistication, while bracelets like Beating Heart add effortless sparkle to everyday moments. With prices beginning at ₹4,249 and exclusive Valentine’s offerings across the range, Lukson makes it possible to celebrate meaningfully without compromise.

At the heart of Love-Lore lies a deeper intention: luxury that feels responsible. Lukson’s lab-grown diamonds are chemically and visually identical to mined diamonds, yet significantly more sustainable. By cultivating its own diamonds and operating through a vertically integrated model, the brand ensures complete transparency from creation to consumer. This control over the entire supply chain allows Lukson to deliver exceptional quality while maintaining honest pricing, a rarity in the fine jewellery space.

Speaking on the launch, Anand Lukhi, Co-Founder and CEO of Lukson, shares, “Love today is intentional. It is about partnership, equality, and shared values. With Love-Lore, we wanted to design pieces that represent that shift. Jewellery should feel meaningful and mindful at the same time. Lab-grown diamonds allow us to celebrate romance beautifully while staying aligned with a more sustainable future.”

Co-Founder Vedant Lukhi adds, “Valentine’s Day is an opportunity to pause and honor the bonds that shape us. Whether it is a new beginning or a promise renewed, we wanted Love-Lore to offer something deeply personal. Each design carries emotion, but it also carries our commitment to craftsmanship, transparency, and modern luxury.”

Backed by the 34-year legacy of the JK Star Group, Lukson continues to grow rapidly within India’s evolving fine jewellery landscape. The brand crossed ₹75 lakhs in D2C sales within its first three months and has expanded through partnerships with leading retail and digital platforms, reflecting a rising demand for ethical diamonds among contemporary consumers.

The Brand operates from 4 retail stores across Mumbai, Hyderabad, Pune and Noida and has 12 upcoming stores in Gurgaon, Delhi, Hyderabad, Mumbai, Chennai and Ahmedabad.

More than a seasonal offering, Love-Lore represents a broader cultural shift. It speaks to a generation that values authenticity over extravagance and sustainability over excess. It is for those who believe love should shine brightly, but responsibly.

This Valentine’s Day, Lukson invites couples to celebrate not just with jewellery, but with intention, elegance, and a sparkle that tells a story worth keeping forever.

source: Lukson