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Diamond Retailers Glimmer as Valentine’s Day anchors peak sales season

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 Valentine’s Day remains a vital cornerstone for the natural diamond industry, accounting for approximately 7% of annual demand in the U.S.. According to the Natural Diamond Trends: 2025 Overview Report, produced in partnership with Tenoris, the holiday serves as the final act in a high-stakes retail trilogy for specialty jewelers.

The data, which tracked over four million transactions across 2,500 retailers, identifies Valentine’s Day alongside the year-end holiday season (30%) and Mother’s Day (9%) as the three “sales anchors” that define the fiscal year. Collectively, these three periods represent 46% of all yearly diamond purchases.

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De Beers Assumes 100% Control Of Gahcho Kué Diamond Mine

A Global Slump In Diamond Demand Hit The Company Hard. Its Revenue Dropped 42% In 2025, and Average Diamond Prices Plummete

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De Beers is taking 100% control of the Gahcho Kué diamond mine in Canada’s Northwest Territories. Its partner, Mountain Province Diamonds, was facing major financial trouble and agreed to hand over its 49% share in exchange for being cleared of all its debts to De Beers.

​Here is why Mountain Province ran into trouble:

​Falling Diamond Prices: A global slump in diamond demand hit the company hard. Its revenue dropped 42% in 2025, and average diamond prices plummeted—falling to just $36 per carat in the second quarter.

​Massive Debt: Mountain Province was struggling to pay back tens of millions of dollars in short-term loans. Ratings agency S&P warning that the company was at high risk of defaulting on its debts.

​Cost-Cutting and Emergency Funds: To stay afloat, the company paused expansion plans at the mine, delayed payments into environmental cleanup funds, and sold future diamond sales rights to major investor Dermot Desmond (an Irish billionaire) for quick cash.

​Despite selling twice as many diamonds recently, prices were too low to cover their debts.

CEO Jonathan Comerford explained that trade tariffs and Middle East conflicts crushed diamond prices, leaving handing over their share of the mine as the best option to cancel liabilities and secure local jobs.

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