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Diamond Retailers Glimmer as Valentine’s Day anchors peak sales season

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 Valentine’s Day remains a vital cornerstone for the natural diamond industry, accounting for approximately 7% of annual demand in the U.S.. According to the Natural Diamond Trends: 2025 Overview Report, produced in partnership with Tenoris, the holiday serves as the final act in a high-stakes retail trilogy for specialty jewelers.

The data, which tracked over four million transactions across 2,500 retailers, identifies Valentine’s Day alongside the year-end holiday season (30%) and Mother’s Day (9%) as the three “sales anchors” that define the fiscal year. Collectively, these three periods represent 46% of all yearly diamond purchases.

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International News

Massive 11,000-Carat Ruby Uncovered In Myanmar

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A massive 11,000-carat rough ruby has been recovered in the famed gem-rich region of Mogok, Myanmar, according to recent state media reports.

Weighing in at 2.2 kg (4 lbs 14 oz), the newly discovered stone is roughly half the size of the legendary 21,450-carat rough gem found in the same region back in 1996. However, experts and state officials report that this new find boasts vastly superior color, luster, and transparency.

Mogok rubies, sourced from the “Valley of Rubies” in Myanmar (Burma), are legendary for their unrivaled vivid color and supreme clarity. They are famous worldwide for their “pigeon blood” red hue, which is caused by trace elements and microscopic silk particles that scatter light and give the gem a glowing, velvety softness. 

Key Details of the Discovery:

  • Physical Properties: The giant gem exhibits a striking purplish-red color with yellowish undertones, excellent vitreous luster, and moderate transparency. It remains entirely in its natural, untreated state.
  • Geopolitical Context: Myanmar supplies roughly 90% of the world’s rubies. However, the nation has been embroiled in a devastating civil war since a 2021 military coup—a conflict that has claimed approximately 90,000 lives and displaced over 3.5 million people.
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