New Premises
Lucira Jewelry Expands to Pune, Unveils Its Largest Pune Experience Store
The brand unveils its largest experience-led store yet, bringing interactive styling, contemporary design, and sustainable fine jewelry to Pune’s growing luxury market
Lucira Jewelry, India’s modern design-first fine jewelry brand championing sustainable luxury, has opened its second experience store in Pune. The launch comes at a time when premium, contemporary brands are choosing Pune ahead of larger metros, driven by the city’s rising disposable incomes, evolving consumer behaviour, and its growing base of young, independent buyers.
Spread across ~2,000 sq.ft, the Pune store is Lucira’s largest retail space to date. Thoughtfully designed as an interactive experience destination, the space blends craftsmanship with personal expression — encouraging customers to explore, style, and personalise jewelry in a way that feels intuitive and inspiring. With dedicated styling counters, free-flowing layouts, and touch-and-feel zones, the store introduces a refreshing, modern jewelry-buying experience for Pune’s design-conscious shoppers.
Speaking on the launch, Rupesh Jain, Co-Founder, Lucira Jewelry, said, Pune has evolved into one of India’s most dynamic luxury markets, shaped by young professionals, creative consumers, and a migrant population that continues to influence modern buying habits. Our Pune flagship is designed to reflect this energy — a deeply customer-friendly space where jewelry becomes interactive, personal, and expressive. This store marks the next step in our vision of building meaningful, design-led jewelry experiences across India.
The Pune store features several firsts for Lucira, each crafted to enhance the shopping experience. It houses a Kids’ Corner, making jewelry shopping more inclusive for families, and offers dedicated sections for 9KT jewelry, Platinum, Enamel pieces, and the brand-new Petalique collection. Customers will also find a wide selection of skin-safe, nickel-free jewelry crafted for everyday comfort along with statement designs for special occasions.
Pune’s upward consumption curve — supported by a nearly 40% surge in its migrant population and one of the highest increases in disposable income nationwide — makes it a natural market for Lucira’s expansion. The city’s appetite for modern design, sustainable choices, and new-age luxury formats aligns seamlessly with Lucira’s brand values.
The new Pune flagship will showcase Lucira’s full range of certified lab-grown diamond jewelry across solitaires, signature collections, occasion wear, and daily wear, with every piece carrying IGI/GIA/SGL certification and BIS Hallmark, supported by lifetime exchange and buyback guarantees for complete transparency. The launch marks a key step in Lucira’s omni channel expansion, with the brand set to open multiple experience-led stores across major metropolitan markets by the end of FY2026, building on its strong retail and funding momentum.
GlamBuzz
Ajay Devgn unveils new Kalyan Jewellers Showroom in Indore
The ultimate jewellery experience arrives in Indore, blending legacy with modern lifestyle
Kalyan Jewellers, one of India’s most trusted jewellery brands, today announced a significant reinforcement of its market presence in Central India with the grand launch of a new showroom at Sapna Sangeeta Road, Indore. In a strategic move to capture the evolving consumer landscape, the launch also features a dedicated showroom for Candere, Kalyan Jewellers’ lifestyle-centric, omni-channel brand. The inauguration was officiated by Bollywood star Ajay Devgn in the presence of esteemed guests and patrons.
The co-location of Kalyan Jewellers and Candere brings the vision of a “Complete Jewellery Destination” to life. The state-of-the-art retail space offers a luxurious experience and a comprehensive portfolio for every consumer segment, from seekers of timeless heirlooms to Gen Z and working professionals looking for contemporary, lightweight everyday jewellery.
The Candere showroom will cater to today’s Gen Z, working women, and style-savvy men with its trendy and lightweight collections, with prices starting at an accessible Rs10,000. Evolving from a digital-first brand to an omni-channel retailer, Candere seamlessly blends the convenience of online shopping with the essential touch-and-feel experience of a physical store.
“It is an honour to be part of this landmark launch in Indore,” said Ajay Devgn during the launch. “Kalyan Jewellers is a brand built on the pillars of trust and transparency. This new destination successfully integrates the grandeur of traditional Indian craftsmanship with the modern, accessible energy of Candere. I am confident that Indore’s discerning patrons will appreciate this unique, one-stop shopping experience.”
“Our expansion in Indore is a testament to the city’s growing appetite for both heritage craftsmanship and modern lifestyle jewellery,” said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers. “By integrating the classic grandeur of Kalyan with the agile, digital-first spirit of Candere, we are creating an ecosystem that caters to every consumer touchpoint, from traditional gold to contemporary diamonds.”
Celebrating the launch, Kalyan Jewellers has announced a range of exclusive in-store offers, including savings of up to ₹1,500 per gram on jewellery-making charges. The brand’s Special Gold Board Rate, the lowest in the market and uniform across all showrooms, will also be applicable for a limited period.
All jewellery retailed at Kalyan Jewellers is BIS-hallmarked and undergoes multiple purity tests. In addition, patrons will receive the Kalyan Jewellers 4-Level Assurance Certificate, guaranteeing gold purity, free lifetime maintenance, detailed product information, transparent exchange and buy-back policies, reaffirming the brand’s commitment to trust and transparency.
The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery) and the recently launched Lila (Coloured Stones and Diamond Jewellery).
source:Kalyan Jewellers
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