Lucira Jewelry, India’s modern design-first fine jewelry brand championing sustainable luxury, has opened its second experience store in Pune. The launch comes at a time when premium, contemporary brands are choosing Pune ahead of larger metros, driven by the city’s rising disposable incomes, evolving consumer behaviour, and its growing base of young, independent buyers.

Spread across ~2,000 sq.ft, the Pune store is Lucira’s largest retail space to date. Thoughtfully designed as an interactive experience destination, the space blends craftsmanship with personal expression — encouraging customers to explore, style, and personalise jewelry in a way that feels intuitive and inspiring. With dedicated styling counters, free-flowing layouts, and touch-and-feel zones, the store introduces a refreshing, modern jewelry-buying experience for Pune’s design-conscious shoppers.

Speaking on the launch, Rupesh Jain, Co-Founder, Lucira Jewelry, said, Pune has evolved into one of India’s most dynamic luxury markets, shaped by young professionals, creative consumers, and a migrant population that continues to influence modern buying habits. Our Pune flagship is designed to reflect this energy — a deeply customer-friendly space where jewelry becomes interactive, personal, and expressive. This store marks the next step in our vision of building meaningful, design-led jewelry experiences across India.

The Pune store features several firsts for Lucira, each crafted to enhance the shopping experience. It houses a Kids’ Corner, making jewelry shopping more inclusive for families, and offers dedicated sections for 9KT jewelry, Platinum, Enamel pieces, and the brand-new Petalique collection. Customers will also find a wide selection of skin-safe, nickel-free jewelry crafted for everyday comfort along with statement designs for special occasions.

Pune’s upward consumption curve — supported by a nearly 40% surge in its migrant population and one of the highest increases in disposable income nationwide — makes it a natural market for Lucira’s expansion. The city’s appetite for modern design, sustainable choices, and new-age luxury formats aligns seamlessly with Lucira’s brand values.

The new Pune flagship will showcase Lucira’s full range of certified lab-grown diamond jewelry across solitaires, signature collections, occasion wear, and daily wear, with every piece carrying IGI/GIA/SGL certification and BIS Hallmark, supported by lifetime exchange and buyback guarantees for complete transparency. The launch marks a key step in Lucira’s omni channel expansion, with the brand set to open multiple experience-led stores across major metropolitan markets by the end of FY2026, building on its strong retail and funding momentum.