National News
GJ exports up by 19.64% while imports witnessed a 36.01% rise during November 2025
As per the data released by GJEPC, the overall gross exports of Gems & Jewellery at US$ 2510.86 million (Rs. 22300.45 crores) in the month of November 2025 shows a growth of (+)19.64% (+25.93% in Rs. term) as compared to US$ 2098.59 million (Rs. 17708.59 crores) for the same period of previous year. On the other hand, the overall gross imports of Gems & Jewellery at US$ 1894.92 million (Rs. 16834.79 crores) in month of November 2025 shows a growth of (+)36.01% (+43.18% in Rs. term) as compared to US$ 1393.23 million (Rs. 11757.49 crores) for the same period of previous year.
While, from April to November 2025, the overall gross exports of Gems & Jewellery at US$ 18867.43 million (Rs. 164219.21 crores) is showing a growth of (+)0.07% (+3.99% in Rs term) as compared to US$ 18854.83 million (Rs. 157912.81 crores) for the same period of previous year and the overall gross imports of Gems & Jewellery at US$ 13820.863 million (Rs. 120137.91 crores) is showing a growth of (+)6.87% (+10.98% in Rs. term) as compared to US$ 12932.06 million (Rs. 108250.6 crores) for the same period of previous year. Steady exports and rising imports indicate strong domestic demand, active manufacturing, and confidence ahead of the festive and wedding seasons.
The strong growth in both export and import of gems and jewellery in November 2025 reflects a revival in global demand and renewed confidence across the value chain. Higher exports indicate improved international market traction, better price realization, and increased competitiveness of Indian products, while the sharp rise in imports highlights proactive raw material sourcing and capacity expansion by manufacturers to meet the demand in upcoming holiday season in the West, and wedding season in the domestic market. Together, this balanced export–import growth underscores robust trade activity, strategic inventory build-up, and a positive outlook for sustained sectoral growth.
Along with this, multiple factors beyond seasonal demand, like product diversification into lightweight and contemporary designs, appealed to younger global consumers, while improved market access through trade agreements like the India-UAE CEPA enhanced competitiveness.
Cut and Polished Diamonds: The overall gross export of Cut & Polished diamonds at US$ 919.74 million (Rs. 8168.96 crores) in month of November 2025 is showing a growth of (+)38.03%(+45.23% in Rs. Term) as compared to US$ 666.34 million (Rs. 5624.88 crores) for the same period of previous year. This reflects a clear revival in global demand, supported by improved consumer sentiment, restocking by international buyers, and enhanced value addition by Indian diamantaires. Higher growth in rupee terms further indicates better price realization and currency support, pointing to a healthy recovery and positive momentum for the diamond sector. India being the Global hub for diamond processing, is the preferred destination for majority of international players, hence reflecting an upsurge in cut and polished diamond exports.
Since, April to November 2025, the overall gross Exports of Cut & Polished diamonds at US$ 8195.54 million (Rs. 71333.75 crores) is showing a decline of (-)8.76% (-5.15% Rs. term) as compared to US$ 8982.71 million (Rs. 75204.36 crores) for the same period of previous year and the overall gross imports of Cut & Polished diamonds at US$ 895.14 million (Rs. 7823.48 crores) is showing a growth of (+) 0.1% (+4.47% Rs. term) as compared to US$ 894.26 million (Rs. 7488.87 crores) for the same period of previous year.
Similarly, the overall gross imports of Cut & Polished diamonds at US$ 191.0 million ( Rs. 1696.53 crores) in month of NOV 2025 is showing a growth of(+) 253.49% (+272.09% in Rs. term) as compared to US$ 54.03 million (Rs. 455.94 crores) for the same period of previous year. to US$86.16 million (Rs. 720.13 crores) for the same period of the previous year.
Moreover, despite a moderation in overall exports during April–November 2025, the sharp rise in imports, particularly the significant surge in November 2025 reflects renewed confidence among manufacturers and traders.
The substantial increase in inventory purchases was driven by strong festive and wedding season demand, expectations of improved retail sales, and strategic stocking in anticipation of price stabilization and future export recovery. This import growth indicates healthy domestic demand and a proactive industry outlook rather than market weakness.
Rough Diamonds: Gross imports of rough diamonds at US$ 7377.20 million (Rs 63996.64 crores) in APR 2025 – NOV 2025 have shown a growth of (+) 4.69% (+ 8.56% Rs. term) compared with the imports at US$ 7046.79 million (Rs. 58951.2 crores) for previous year. This is due to the demand during the ongoing wedding season and to a great extent, also the holiday season in overseas markets.
Platinum: Provisional gross export of Platinum Jewellery for the period of April 2025 – July 2025 at US$65.18 million (Rs. 558.73 crores) shows growth of 14.11% (17.2% Rs. term) over the comparative figure of US$57.12 million (Rs. 476.73 crores) for the previous year. The metal’s attractiveness as a premium yet inexpensive alternative to gold attracted younger consumers, and new and modern lightweight designs were increasing export orders. The 14.11% growth in platinum jewellery exports reflects strong market acceptance of platinum as a premium yet cost-effective alternative to gold. Rising interest from younger consumers, along with innovative, lightweight and modern designs, has boosted export orders, reinforcing platinum jewellery’s expanding global appeal and positive growth outlook.
Polished Lab Grown Diamonds: Provisional gross export of Polished Lab Grown Diamonds for the period November 2025 at US$ 76.09 million (in Rs. 675.92 crores) shows a growth of (+) 10.55% (+16.33% in Rs. term) over the comparative figure of US$ 68.83 million (Rs. 581.02 crores) for the previous year. The 10.55% growth in polished lab-grown diamond exports in November 2025 highlights rising global acceptance of sustainable and cost-effective alternatives to natural diamonds. Strong rupee growth further reflects improving demand, competitive pricing, and expanding market penetration, reinforcing the segment’s positive long-term growth potential.
Gold Jewellery: The total gross export of Gold Jewellery at US$ 1219.53 million (Rs. 10831.06 crores) in month of NOV 2025 is showing a decline of (-) 0.92% (+4.3% in Rs. term) as compared to US$ 1230.84 million (Rs. 10384.1 crores) for the same period of previous year. With the wedding season beginning in India, retailers have started witness the rise on inventories, supported by renewed consumer confidence and expectations of gold prices going up.
Although gold jewellery exports in November 2025 showed a marginal decline of 0.92% in US dollar terms, the 4.3% growth in rupee value reflects underlying price strength and currency support. With the wedding season commencing in India, rising retailer inventories signal renewed consumer confidence and strong domestic demand, driven by expectations of higher gold prices ahead. This positive sentiment is likely to remain sustained atleast for the next quarter. Besides, diversification in products in lightweight, contemporary designs and benefits of being part of trade agreements like the India-UAE CEPA made us competitive, leading to strong growth in the sector during the month.
Silver Jewellery: Provisional gross export of Silver Jewellery for the period APR 2025 – NOV 2025 at US$ 929.94 million (Rs. 8133.93 crores) shows growth of (+) 29.69% ( +35.44% Rs. term) over the comparative figure of US$ 717.03 million (Rs. 6005.76 crores) for previous year. This reflects rising global demand for affordable luxury, increased preference for silver as a value-driven alternative to gold, and improved design innovation and export competitiveness by Indian manufacturers. Favorable currency movement and expanded market reach have further supported this robust performance, indicating a healthy and sustainable growth trajectory for the segment.
Coloured Gemstones: Provisional gross export of Coloured Gemstones for the period April to November 2025 at US$116.66 million (in Rs. 998.03 crores) shows growth of 1.93% (4.48% in Rs. term) over the comparable figure of US$114.45 million (Rs. 955.25 crores) for the previous year. The niche market for bespoke and high-value gemstone jewellery remained robust, underpinned by innovation in gemstone cutting and jewellery design techniques.
National News
Akshaya Tritiya 2026:Indian Consumers Balanced Record-High Prices With Age-Old Traditions
Narrative Of This Season Was One Of Value Over Volume
In the grand tapestry of Indian traditions, few threads shine as brightly as Akshaya Tritiya. Known as the day of “never-diminishing” prosperity, it is a time when the spiritual and the material converge. This year, as the sun rose on April 19, 2026, the festival once again transformed bustling markets into golden corridors of hope and heritage.
Despite the headwinds of record-high prices—with 24K gold touching nearly Rs. 1,56,000 per 10 grams—the Indian consumer’s bond with the yellow metal remained unbreakable. The narrative of this season, however, was one of “Value over Volume,” as buyers navigated a complex landscape of economic prudence and unwavering faith.
A Legacy of Trust and Gratitude
For established houses, the festival was a validation of decades of service. Kishorkumar Jindatta Shah, Chairman of Chandukaka Saraf, noted the profound emotional connection underlying the commercial activity:

“Akshay Tritiya has always been a symbol of prosperity, and this year, we are truly grateful for the overwhelming response from our customers. The strong sales reflect not just festive sentiment but also the trust our patrons place in us. We sincerely thank our customers for choosing Chandukaka Saraf and being a part of our journey.”
Regional Reverence: The Southern Stronghold
Nowhere was the fervor more palpable than in South India, the ancestral heartland of the festival. Accountable for nearly 40% of national sales, the region saw a unique blend of traditional reverence and modern pragmatism.
Surabi Karthik, State Vice President of IBJA Tamil Nadu and President of the South India Bullion Association, offered a candid look at the regional performance:
“This Akshaya Tritiya, it was truly heartening to see our customers keeping their traditions alive. Gold and silver purchases flowed in on this auspicious day. However, we must be honest—the volumes, especially across Tamil Nadu, were lower than expected. There are two primary catalysts for this dip: a surge in heavy buying that had already occurred between October and February, and the restrictive Election Code of Conduct, which dampened market sentiment.”

Dr. Chetan Kumar Mehta, President of JAB-CMD at Laxmi Diamonds, Bengaluru, observed:

“This Akshaya Tritiya witnessed robust jewellery sales across South India, reflecting sustained consumer enthusiasm. With Akshaya Tritiya having its origins in South India, consumers have a strong emotional connection. While the overall volume remained largely in line with last year, the value of purchases saw a noticeable increase, driven by higher gold prices and evolving buying preferences.”
The Shift Toward “Functional Luxury”
The high-price environment of 2026 sparked a creative shift in consumer choice. The trend moved away from heavy, “locker-bound” pieces toward lightweight and versatile designs that offer daily utility.
Dr. Chetan Kumar Mehta highlighted a prominent trend:
“Demand was particularly strong for lightweight jewellery, indicating a shift towards more contemporary designs. Additionally, consumers were actively exchanging old gold for new.”
Ashish Pethe, Partner at Waman Hari Pethe Jewellers, described a balanced market:
“Strong walk-ins throughout the day, balanced traction across gold, silver, and diamond segments, and sustained strength in bullion made this Akshay Tritiya a well-rounded success.”

Resilience Amidst the “Election Environment”
The 2026 season was not without its hurdles. With the nation in the midst of an election cycle, strict regulations on cash movement and the presence of the Model Code of Conduct created a more cautious atmosphere in certain corridors.
Anantha Padmanabhan, CMD of NAC Jewellers, reflected on this unique dynamic:

“Akshaya Tritiya continues to embody prosperity and tradition. This year, we have observed a modest moderation in sales, influenced by the prevailing election environment. However, the intrinsic trust in gold as a timeless asset remains unwavering.”
Gold as Financial Prudence
Perhaps the most significant takeaway from 2026 is the evolving psychology of the Indian buyer. Gold is no longer just an ornament; it is being cemented as a cornerstone of a disciplined financial portfolio.
Dr. B. Govindan, Chairman of Bhima Jewellery, explains this transition:
“The steady demand, despite record prices, reflects a clear shift in customer thinking. Buyers are focusing more on long-term security than short-term price movements. The preference for simple jewellery and investment coins shows that gold is being viewed not just as ornamentation, but as a reliable asset that blends tradition with financial prudence.”

As the doors of the jewellery showrooms closed and the Muhurat ended, one truth remained: whether through a 2-gram gold coin or a contemporary diamond-studded pendant, the spirit of Akshaya Tritiya endured. It is a festival that celebrates not just what we buy, but the enduring legacy of prosperity we hope to leave behind.
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