National News
GJ exports up by 19.64% while imports witnessed a 36.01% rise during November 2025
As per the data released by GJEPC, the overall gross exports of Gems & Jewellery at US$ 2510.86 million (Rs. 22300.45 crores) in the month of November 2025 shows a growth of (+)19.64% (+25.93% in Rs. term) as compared to US$ 2098.59 million (Rs. 17708.59 crores) for the same period of previous year. On the other hand, the overall gross imports of Gems & Jewellery at US$ 1894.92 million (Rs. 16834.79 crores) in month of November 2025 shows a growth of (+)36.01% (+43.18% in Rs. term) as compared to US$ 1393.23 million (Rs. 11757.49 crores) for the same period of previous year.
While, from April to November 2025, the overall gross exports of Gems & Jewellery at US$ 18867.43 million (Rs. 164219.21 crores) is showing a growth of (+)0.07% (+3.99% in Rs term) as compared to US$ 18854.83 million (Rs. 157912.81 crores) for the same period of previous year and the overall gross imports of Gems & Jewellery at US$ 13820.863 million (Rs. 120137.91 crores) is showing a growth of (+)6.87% (+10.98% in Rs. term) as compared to US$ 12932.06 million (Rs. 108250.6 crores) for the same period of previous year. Steady exports and rising imports indicate strong domestic demand, active manufacturing, and confidence ahead of the festive and wedding seasons.
The strong growth in both export and import of gems and jewellery in November 2025 reflects a revival in global demand and renewed confidence across the value chain. Higher exports indicate improved international market traction, better price realization, and increased competitiveness of Indian products, while the sharp rise in imports highlights proactive raw material sourcing and capacity expansion by manufacturers to meet the demand in upcoming holiday season in the West, and wedding season in the domestic market. Together, this balanced export–import growth underscores robust trade activity, strategic inventory build-up, and a positive outlook for sustained sectoral growth.
Along with this, multiple factors beyond seasonal demand, like product diversification into lightweight and contemporary designs, appealed to younger global consumers, while improved market access through trade agreements like the India-UAE CEPA enhanced competitiveness.
Cut and Polished Diamonds: The overall gross export of Cut & Polished diamonds at US$ 919.74 million (Rs. 8168.96 crores) in month of November 2025 is showing a growth of (+)38.03%(+45.23% in Rs. Term) as compared to US$ 666.34 million (Rs. 5624.88 crores) for the same period of previous year. This reflects a clear revival in global demand, supported by improved consumer sentiment, restocking by international buyers, and enhanced value addition by Indian diamantaires. Higher growth in rupee terms further indicates better price realization and currency support, pointing to a healthy recovery and positive momentum for the diamond sector. India being the Global hub for diamond processing, is the preferred destination for majority of international players, hence reflecting an upsurge in cut and polished diamond exports.
Since, April to November 2025, the overall gross Exports of Cut & Polished diamonds at US$ 8195.54 million (Rs. 71333.75 crores) is showing a decline of (-)8.76% (-5.15% Rs. term) as compared to US$ 8982.71 million (Rs. 75204.36 crores) for the same period of previous year and the overall gross imports of Cut & Polished diamonds at US$ 895.14 million (Rs. 7823.48 crores) is showing a growth of (+) 0.1% (+4.47% Rs. term) as compared to US$ 894.26 million (Rs. 7488.87 crores) for the same period of previous year.
Similarly, the overall gross imports of Cut & Polished diamonds at US$ 191.0 million ( Rs. 1696.53 crores) in month of NOV 2025 is showing a growth of(+) 253.49% (+272.09% in Rs. term) as compared to US$ 54.03 million (Rs. 455.94 crores) for the same period of previous year. to US$86.16 million (Rs. 720.13 crores) for the same period of the previous year.
Moreover, despite a moderation in overall exports during April–November 2025, the sharp rise in imports, particularly the significant surge in November 2025 reflects renewed confidence among manufacturers and traders.
The substantial increase in inventory purchases was driven by strong festive and wedding season demand, expectations of improved retail sales, and strategic stocking in anticipation of price stabilization and future export recovery. This import growth indicates healthy domestic demand and a proactive industry outlook rather than market weakness.
Rough Diamonds: Gross imports of rough diamonds at US$ 7377.20 million (Rs 63996.64 crores) in APR 2025 – NOV 2025 have shown a growth of (+) 4.69% (+ 8.56% Rs. term) compared with the imports at US$ 7046.79 million (Rs. 58951.2 crores) for previous year. This is due to the demand during the ongoing wedding season and to a great extent, also the holiday season in overseas markets.
Platinum: Provisional gross export of Platinum Jewellery for the period of April 2025 – July 2025 at US$65.18 million (Rs. 558.73 crores) shows growth of 14.11% (17.2% Rs. term) over the comparative figure of US$57.12 million (Rs. 476.73 crores) for the previous year. The metal’s attractiveness as a premium yet inexpensive alternative to gold attracted younger consumers, and new and modern lightweight designs were increasing export orders. The 14.11% growth in platinum jewellery exports reflects strong market acceptance of platinum as a premium yet cost-effective alternative to gold. Rising interest from younger consumers, along with innovative, lightweight and modern designs, has boosted export orders, reinforcing platinum jewellery’s expanding global appeal and positive growth outlook.
Polished Lab Grown Diamonds: Provisional gross export of Polished Lab Grown Diamonds for the period November 2025 at US$ 76.09 million (in Rs. 675.92 crores) shows a growth of (+) 10.55% (+16.33% in Rs. term) over the comparative figure of US$ 68.83 million (Rs. 581.02 crores) for the previous year. The 10.55% growth in polished lab-grown diamond exports in November 2025 highlights rising global acceptance of sustainable and cost-effective alternatives to natural diamonds. Strong rupee growth further reflects improving demand, competitive pricing, and expanding market penetration, reinforcing the segment’s positive long-term growth potential.
Gold Jewellery: The total gross export of Gold Jewellery at US$ 1219.53 million (Rs. 10831.06 crores) in month of NOV 2025 is showing a decline of (-) 0.92% (+4.3% in Rs. term) as compared to US$ 1230.84 million (Rs. 10384.1 crores) for the same period of previous year. With the wedding season beginning in India, retailers have started witness the rise on inventories, supported by renewed consumer confidence and expectations of gold prices going up.
Although gold jewellery exports in November 2025 showed a marginal decline of 0.92% in US dollar terms, the 4.3% growth in rupee value reflects underlying price strength and currency support. With the wedding season commencing in India, rising retailer inventories signal renewed consumer confidence and strong domestic demand, driven by expectations of higher gold prices ahead. This positive sentiment is likely to remain sustained atleast for the next quarter. Besides, diversification in products in lightweight, contemporary designs and benefits of being part of trade agreements like the India-UAE CEPA made us competitive, leading to strong growth in the sector during the month.
Silver Jewellery: Provisional gross export of Silver Jewellery for the period APR 2025 – NOV 2025 at US$ 929.94 million (Rs. 8133.93 crores) shows growth of (+) 29.69% ( +35.44% Rs. term) over the comparative figure of US$ 717.03 million (Rs. 6005.76 crores) for previous year. This reflects rising global demand for affordable luxury, increased preference for silver as a value-driven alternative to gold, and improved design innovation and export competitiveness by Indian manufacturers. Favorable currency movement and expanded market reach have further supported this robust performance, indicating a healthy and sustainable growth trajectory for the segment.
Coloured Gemstones: Provisional gross export of Coloured Gemstones for the period April to November 2025 at US$116.66 million (in Rs. 998.03 crores) shows growth of 1.93% (4.48% in Rs. term) over the comparable figure of US$114.45 million (Rs. 955.25 crores) for the previous year. The niche market for bespoke and high-value gemstone jewellery remained robust, underpinned by innovation in gemstone cutting and jewellery design techniques.
National News
Senco Gold & Diamonds Partners With Olocker to Give Customers Free Jewellery Insurance, Letting Precious Memories Be Worn, Not Hidden Away
A Customer-First Initiative Designed to Help People Wear Their Precious Memories with Confidence.
Senco Gold & Diamonds, one of India’s most trusted jewellery houses, has partnered with Olocker, India’s first dedicated jewellery insurance platform, to offer free jewellery insurance to its customers, protecting purchases against risks such as snatching, robbery, and housebreaking.
On the surface, it’s a simple value-add: buy jewellery from Senco, get it insured, at no extra cost. But the thinking behind it is more personal — the freedom to actually live with the things you love.
There is a quiet ritual that plays out in homes across India every wedding season, every anniversary. A piece of jewellery is bought with love, worn once or twice with pride — and then, almost apologetically, tucked away in a bank locker for “safekeeping.” The very thing meant to be cherished ends up spending most of its life in the dark.
A Locker Is No Place for a Memory
Ask any family that owns fine jewellery, and you’ll hear the same quiet anxiety: the fear of stepping out wearing something precious, the fear of a break-in while the house is empty. For many, the solution has always been the same — lock it away, take it out only for weddings and festivals, and let it sit untouched the rest of the year.
It’s a practical response to a real risk, but it also means jewellery bought to mark a marriage or a milestone ends up being seen far less than it deserves.
This is the exact problem Senco Gold & Diamonds’ Managing Director, Suvankar Sen,

has spoken about wanting to solve. Known for a customer-first philosophy that goes beyond transactions, Sen has often said jewellery should be something people live with, not something they merely own. “Jewellery is never just metal and stone,” Sen said, explaining the thinking behind the Olocker partnership. “It’s a wedding day, a mother’s blessing, a promise kept. When customers can’t step out wearing it, or can’t leave home without worrying about a break-in, something is broken in that experience. We wanted to fix that.”
That sentiment is the quiet engine behind this initiative. Rather than simply selling jewellery and stepping back, Senco has chosen to walk the extra mile — ensuring that once a customer takes a piece home, they can wear it freely and pass it down through generations, without the constant undercurrent of worry.
What the Partnership Actually Offers
Through this collaboration, Senco customers receive free jewellery insurance via Olocker on qualifying purchases, protecting against snatching, robbery, and housebreaking.
Olocker, India’s first digital platform dedicated to jewellery insurance and asset tracking, brings the technical and insurance backbone — while Senco brings its decades of trust, built since 1938, to make sure customers actually use it.
For a family that has just bought a piece for a wedding, this means peace of mind — wearing that necklace to a dinner without the nagging thought of “what if someone snatches it,” or “what if someone breaks in while we’re away.”
A Partnership Built on Shared Intent
The excitement isn’t one-sided. At Olocker, the partnership is seen as validation of the idea the platform was built on — that jewellery insurance should be a natural, everyday companion to ownership, not a niche afterthought.
“This is genuinely one of the most exciting collaborations we’ve been part of,” said Milind Shethia, Founder & Chief Marketing Officer at Olocker. “Our mission has been to help people wear their jewellery instead of locking it away, and partnering with a name as trusted as Senco brings that mission to millions of customers at once.
What’s heartening is Mr. Sen’s own approach — he didn’t look at it as a marketing tie-up, but as giving something back to people who’ve trusted Senco for generations. That kind of intent is rare, and it’s exactly the spirit we built Olocker around.”
That mutual sense of purpose is what gives this partnership its quiet credibility. It isn’t a scheme or a promotional hook, but two organisations agreeing on a simple, shared belief: jewellery should be lived in, not locked up.
A Bigger Idea About Ownership
There is a broader philosophy at play, one Suvankar Sen has championed throughout his tenure at Senco — that jewellery is an emotional asset as much as a financial one, and customers shouldn’t have to choose between enjoying it and protecting it.
This partnership feels less like a marketing initiative and more like a promise kept, reflecting a leadership style that measures success in something harder to quantify — how cared for a customer feels long after leaving the showroom.
As jewellery increasingly doubles as adornment and investment, initiatives like this one may well set a new benchmark for customer care in the industry.
Senco, through its partnership with Olocker, isn’t just insuring jewellery against snatching or a break-in — it’s giving people back the freedom to wear their memories, out loud, without fear.
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