New Premises
Limelight Diamonds strengthens its presence in the city with second store in Rajkot
Limelight Diamonds has opened its second store in Rajkot, Gujarat, on Kalavad Road near Wockhardt Hospital, following the success of its Palace Road outlet. The launch was led by Director Karam Chawla along with Jaydeep, Deep, and Kishan Trivedi and the Limelight leadership team.
Limelight Diamonds has launched its second store in Rajkot, expanding its retail footprint in Gujarat’s thriving market. Following the success of its first store on Palace Road, the brand’s latest outlet is located at Kalavad Road, near Wockhardt Hospital. The launch was led by Karam Chawla, Director, Limelight Diamonds, Jaydeep Trivedi, Deep Trivedi, and Kishan Trivedi alongside the Limelight leadership team.
The new store features Limelight’s signature lab grown diamond jewellery collection of solitaire necklaces, bracelets, rings, earrings, and men’s jewellery, all crafted using advanced technology and designed to reflect modern elegance with sustainable values
“It brings us great pride to open our second store in Rajkot, a city that has shown remarkable warmth and enthusiasm for Limelight as a diamond brand,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds. “This launch is not just about expanding presence, but about continuing to serve a growing community of consumers who value innovation, ethics, and elegance in fine jewellery. Our vision is to make sustainable luxury accessible across every corner of India and this store brings us one step closer.”
The new store is thoughtfully designed to reflect Limelight’s ethos of modernity, minimalism, and mindfulness, offering customers an immersive and educational diamond-buying experience. With personalised styling, a curated product mix, and a locally relevant aesthetic, it positions itself as Rajkot’s go-to destination for conscious sparkle.
“Rajkot holds a special place in our journey, and opening our second store here is both a privilege and a reflection of the city’s evolving tastes,” said Karam Chawla, Director, Limelight Diamonds.“We’ve witnessed a remarkable surge in demand for lab grown diamonds across Gujarat. This store brings our signature solitaire collections closer to the discerning consumers of Kalavad Road and surrounding areas, giving them more reasons to choose sustainability without compromising on style.”
Limelight’s customer-centric offerings also include design customisation, lifetime buyback, 100% exchange guarantee, and value-protected jewellery insurance, ensuring transparency, trust, and long-term value for every purchase.
New Premises
CaratLane Celebrates 17th Anniversary with Grand Store Launch in Chennai Featuring Actress Kayadu Lohar
CaratLane, India’s leading omnichannel jewellery brand, celebrated its 17th anniversary with the grand opening of its newest store on Usman Road in Chennai, Tamil Nadu today. The launch, attended by popular Tamil actress and brand associate, Kayadu Lohar, marks a significant milestone in the brand’s journey and its deep-rooted connection with customers in the region.
For its 17th anniversary, CaratLane launched the new 1,400 sq. ft. store on Usman Road in Chennai. The opening was attended by actress and brand associate, Kayadu Lohar, whose long-standing partnership with the brand underscores its commitment to authentic connections. The store strengthens CaratLane’s presence in Chennai, its key market in South India.
The brand’s Tamil Nadu revenue for FY26 (year-to-date till August) grew by nearly 30% compared to the same period in FY25. Within this, Chennai contributed a significant 33% increase, reaffirming its role as the anchor market for the brand’s growth.
Reflecting on this special occasion, Saumen Bhaumik, Managing Director, CaratLane, commented: “We celebrate our 17th anniversary with the launch of this new format store in Usman Road, the heart of Jewellery in Chennai. We are delighted to announce our association with Kayadu Lohar, one of the rising stars of TN filmdom, as our Brand Ambassador on this momentous occasion. In many ways than one, this day marks a new beginning for Caratlane in TN, which is where everything began!”
The new store offers CaratLane’s signature retail experience, showcasing collections that cater to everyday wear, festive occasions, and life’s special milestones. By combining design-led innovation with local sensibilities, CaratLane ensures that its offerings resonate deeply with customers in Tamil Nadu and across South India.
With a strong and expanding presence across the country, CaratLane remains committed to its vision of making high-quality, contemporary jewellery accessible to a wider audience. The company plans to continue its expansion into more tier-2 and tier-3 towns, introduce locally inspired designs, and invest in technology to enrich the customer journey both online and offline.
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