National News
PNG Jewellers strengthens its presence in Nashik with second large-format store inaugurated by brand ambassador and Bollywood diva Madhuri Dixit
Spanning over 3,000 sq. ft., this new store on the bustling Sharanpur Road offers exquisite gold, diamond, and silver jewellery for every consumer preference, along with exclusive launch offers.
PNG Jewellers, a 193-year-old legacy brand and a trusted name in the Indian jewellery industry, has added another milestone to its journey with the grand opening of its second store in Nashik, Maharashtra. The store was inaugurated by brand ambassador and Bollywood diva Madhuri Dixit, in the presence of Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers; Parag Gadgil, Executive Director; and members of the PNG Jewellers family. This expansion aligns with the brand’s vision of making its exquisite jewellery more accessible to customers across Maharashtra.
The spacious store showcases an exquisite collection of gold, natural diamond, silver, and platinum jewellery, catering to both traditional and contemporary tastes. Celebrating the launch, the brand has rolled out exclusive offers of up to 20% off on gold jewellery making charges and up to 50% off on natural diamond jewellery making charges, valid from August 12 to August 26, 2025.
Dr. Saurabh Gadgil, Chairman & Managing Director of PNG Jewellers, said, “The opening of our new store in Nashik is a proud moment for all of us. The immense love and trust from our customers here have encouraged us to strengthen our presence in this culturally rich and fast-developing city in Maharashtra. This expansion responds to the growing demand for our jewellery and our commitment to making PNG’s hallmark-certified designs and craftsmanship more accessible. We look forward to celebrating the traditions, artistry, and trust that define PNG Jewellers with the residents of Nashik.”
Bollywood icon Madhuri Dixit said, “It is always a joy to be here in Nashik, a city that beautifully blends its spiritual heritage with a modern outlook. I am honoured to inaugurate PNG Jewellers’ second store here, a symbol of the brand’s deep connection with its customers and its unwavering commitment to excellence. PNG Jewellers has earned the trust of generations through its timeless quality and designs, and I am certain this new store will continue to celebrate the craftsmanship and emotions that make jewellery truly special.”
Nashik, the holy city of Maharashtra and a revered centre of pilgrim heritage, has always been a place where culture, tradition, and artistry thrive. PNG Jewellers, with its deep-rooted legacy in crafting exquisite jewellery, will showcase the very best of its range in this new state-of-the-art showroom.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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