New Premises
Limelight Diamonds strengthens its presence in the city with second store in Rajkot
Limelight Diamonds has opened its second store in Rajkot, Gujarat, on Kalavad Road near Wockhardt Hospital, following the success of its Palace Road outlet. The launch was led by Director Karam Chawla along with Jaydeep, Deep, and Kishan Trivedi and the Limelight leadership team.
Limelight Diamonds has launched its second store in Rajkot, expanding its retail footprint in Gujarat’s thriving market. Following the success of its first store on Palace Road, the brand’s latest outlet is located at Kalavad Road, near Wockhardt Hospital. The launch was led by Karam Chawla, Director, Limelight Diamonds, Jaydeep Trivedi, Deep Trivedi, and Kishan Trivedi alongside the Limelight leadership team.
The new store features Limelight’s signature lab grown diamond jewellery collection of solitaire necklaces, bracelets, rings, earrings, and men’s jewellery, all crafted using advanced technology and designed to reflect modern elegance with sustainable values
“It brings us great pride to open our second store in Rajkot, a city that has shown remarkable warmth and enthusiasm for Limelight as a diamond brand,” said Pooja Sheth Madhavan, Founder & MD, Limelight Diamonds. “This launch is not just about expanding presence, but about continuing to serve a growing community of consumers who value innovation, ethics, and elegance in fine jewellery. Our vision is to make sustainable luxury accessible across every corner of India and this store brings us one step closer.”
The new store is thoughtfully designed to reflect Limelight’s ethos of modernity, minimalism, and mindfulness, offering customers an immersive and educational diamond-buying experience. With personalised styling, a curated product mix, and a locally relevant aesthetic, it positions itself as Rajkot’s go-to destination for conscious sparkle.
“Rajkot holds a special place in our journey, and opening our second store here is both a privilege and a reflection of the city’s evolving tastes,” said Karam Chawla, Director, Limelight Diamonds.“We’ve witnessed a remarkable surge in demand for lab grown diamonds across Gujarat. This store brings our signature solitaire collections closer to the discerning consumers of Kalavad Road and surrounding areas, giving them more reasons to choose sustainability without compromising on style.”
Limelight’s customer-centric offerings also include design customisation, lifetime buyback, 100% exchange guarantee, and value-protected jewellery insurance, ensuring transparency, trust, and long-term value for every purchase.
New Premises
Prismara By KGK Group Launches Its First Retail Store In New Delhi, Introducing A New Era Of Lifestyle Jewellery
Prismara by KGK Group, India’s emerging lifestyle jewellery brand redefining modern luxury, has announced the launch of its first-ever physical retail store in the capital. Located at Ground Floor, Right Side Portion, A-89, Central Market, Lajpat Nagar, New Delhi – 110024, the store marks Prismara’s formal entry into offline retail and its debut in one of India’s most vibrant jewellery markets.
This milestone is more than a store opening—it marks Prismara’s official debut as a fully immersive, in-person lifestyle jewellery experience. Backed by the 120-year legacy of the KGK Group, Prismara brings to Delhi a distinctive proposition: the fusion of lab-grown diamonds with natural gemstones such as rubies, sapphires, and emeralds, sourced through KGK’s global mining and supply network.
Designed as a lifestyle jewellery destination rather than a traditional showroom, the Prismara store offers a warm, curated, and pressure-free environment. Customers can explore myriad collections including rings, earrings, pendants, bracelets, and charms while gaining a deeper understanding of craftsmanship, sourcing, and materials.
Every piece is crafted in 14k and 18k gold and available in rose, white, and yellow finishes. Each piece is also BIS hallmarked and certified, ensuring authenticity and transparency. Prismara stands apart in the lab-grown diamond space by moving beyond affordability and ethics, combining lab-grown diamonds with naturally sourced coloured gemstones to offer a distinctive lifestyle jewellery offering.
Saransh Kothari, CEO, Prismara, representing the fifth generation of the KGK Group, said:
“Natural gemstones carry the story of the earth. Lab-grown diamonds carry the story of what we can build. Prismara brings them together — not as a compromise, but as a statement. Delhi is where we bring that statement to life for the first time — where people can walk in, feel the pieces, and decide what they mean to them. We want people to wear color, play with it, and feel that what they put on actually matters.”
This fusion is powered by KGK Group’s vertically integrated global operations, spanning mines to retail across 20+ countries, with direct sourcing from Myanmar, Zambia, Tanzania, and Colombia, ensuring unmatched provenance among new-age jewellery brands. The collections include Ombre (gradient designs), Kaleido (vibrant multi-stone pieces), Flora & Fauna (nature-inspired), Forever Love (romantic jewellery), and Timeless Classic (everyday essentials).
Special Launch Offer
To celebrate the grand opening, Prismara is offering 0% making charges for the first 100 customers, exclusively at the Lajpat Nagar store.
Following its Delhi debut, Prismara plans to expand into Gurugram and Jaipur, with a focused, experience-led retail strategy. The brand aims to establish itself as India’s most credible and loved lifestyle jewellery brand for the new generation, bridging heritage craftsmanship with contemporary expectations.
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