National News
Limelight appoints Rupali Shrivastava as Chief Marketing Officer
Former Malabar & Rio Tinto executive to drive next phase of growth, aiming for 100 stores by 2026
Limelight Lab Grown Diamonds, India’s largest lab grown diamond luxury brand, is pleased to announce the appointment of Rupali Shrivastava as its new Chief Marketing Officer. Rupali joins the leadership team with a sharp focus on accelerating brand growth, expanding consumer reach, and driving deeper engagement in the rapidly growing lab-grown diamond space and further strengthening its connection with the modern Indian consumer.
With a strong track record in retail and brand marketing, Rupali has led consumer-centric strategies across leading brands including Malabar Gold & Diamonds and Rio Tinto. Her deep expertise in digital-first brand strategy and a nuanced understanding of consumer behavior and the fine jewellery retail landscape positions her perfectly to strengthen Limelight’s market presence and brand narrative.
“The lab-grown diamond industry is witnessing exponential global interest, driven by conscious consumers who are seeking sustainable, high-quality diamonds without compromise,” said Rupali Shrivastava. “Limelight stands at the forefront of this transformation in India, and I’m excited to build on this momentum bringing in fresh storytelling, digital depth, and retail excellence that aligns with what today’s consumers truly care about.”
Speaking about the appointment, Pooja Madhavan, Managing Director of Limelight Lab Grown Diamonds, said, “In the current phase of the Brand in term of scale & tapping into the large opportunity ahead of us, it is imperative that we continue to add exceptional talent at every level of the organization. Rupali’s understanding of premium retail, her sharp consumer lens, and her experience in building disruptive category-defining companies makes her a great fit for Limelight. Her experience at the intersection of global strategy and local nuance will be key as we scale the brand in India and internationally.”
Limelight is proud to be the first exclusive lab-grown diamond jewellery brand globally to be certified as ESG compliant, reflecting its commitment to sustainable luxury. As lab-grown diamonds move from niche to mainstream, Limelight continues to set benchmarks in design, quality, and awareness. With Rupali onboard, the brand is poised to amplify its presence and deepen its resonance with modern, value-driven consumers across geographies.
National News
GJEPC, IndusInd Bank Host Webinar On FEMA Guidelines For GJ Exporters
Webinar Outlined How The Updated Regulatory Framework Enhances Operational Ease While Adjusting Key Trade Timelines.
GJEPC in association with IndusInd Bank, held a joint online webinar aimed at explaining the revised Foreign Exchange Management Act (FEMA) guidelines and their direct operational impact on the gem and jewellery trade.
The interactive session featured key industry figures and financial experts, including Prakash Kumar Rath (Head – Gems, Jewellery and Diamond Division, IndusInd Bank), Mital Doshi (Convenor – Banking, Insurance and Taxation Sub-committee, GJEPC), and Sumit Dolwani (Manager – Trade Policy, GJEPC). Together, they outlined how the updated regulatory framework enhances operational ease while adjusting key trade timelines.
Shorter Export Realisation Periods: Timelines for foreign currency invoices have been adjusted from 12 months down to 9 months, while Rupee invoices have been revised from 15 months down to 12 months.
Greater Flexibility for Extensions: Authorised Dealer (AD) banks can now grant time extensions based on individual transaction circumstances, significantly reducing the requirement for routine Reserve Bank of India (RBI) referrals.
Revised Import Payment Timelines: Import payments will now be governed primarily by commercial contracts, replacing the former rigid six-month and 360-day restrictions.
Greater Discretion on Advance Payments: Banks have been given enhanced flexibility in framing internal policies for advance remittances instead of strictly adhering to fixed monetary thresholds.
Flexibility in Third-Party Payments: Third-party payments are now permitted subject to prescribed regulatory conditions and the satisfaction of the AD bank.
Simplified Handling of Pending Cases: AD banks can directly resolve outstanding EDPMS and IDPMS cases without needing to refer every individual matter to the RBI.
Speakers emphasized that exporters must maintain precise records and complete supporting documentation for all transactions, including those monitored through EDPMS and IDPMS.
GJEPC, IndusInd Bank Host Webinar On FEMA Guidelines For GJ Exporters
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US Holiday Shopping Expected To Top $1 Trillion For The First Time: NRF
GJEPC, IndusInd Bank Host Webinar On FEMA Guidelines For GJ Exporters
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National News2 hours agoGJEPC, IndusInd Bank Host Webinar On FEMA Guidelines For GJ Exporters
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