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Indriya, Aditya Birla Jewellery Launches ‘SMART GOLD EXCHANGE’

          India’s only jeweller offering full value on Gold, regardless of karatage

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Indriya, Aditya Birla Group’s jewellery brand today announced the launch of ‘SMART GOLD EXCHANGE,’ a pioneering scheme set to redefine the gold exchange experience for customers across India. Breaking traditional norms, Indriya now offers India’s only zero-deduction policy on old gold, ensuring customers receive the full value of their pre-owned gold, 14kt onwards, regardless of its karatage.

Customers can now bring in their old gold, whether 14kt or 22kt, and receive full value of its prevailing market value, with no hidden charges or deductions. This ground-breaking initiative places trust and transparency at the forefront, empowering customers to seamlessly upgrade their old jewellery and buy exquisite masterpiece jewellery.

Sandeep Kohli, CEO, Indriya said “At Indriya, we believe trust is the most precious element in every piece of jewellery. With this initiative, we are proud to offer our customers complete value for their old gold—without deductions, without hidden charges. It is our way of ensuring transparency, simplifying the upgrade journey, and welcoming them to experience the elegance of our latest collections with total confidence. This will also allow our consumers to effortlessly transform their existing gold into new designs, ensuring they always receive full value and the confidence that comes with it.”

This transformative ‘SMART GOLD EXCHANGE’ scheme is now available across all 25 Indriya stores spanning North, South, and West India, including five in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, and Patna; and one each in Indore, Surat, Andhra Pradesh, and Uttar Pradesh, reinforcing Indriya’s growing footprint and commitment to delivering exceptional value to consumers nationwide.

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BrandBuzz

This Valentine’s, embrace Divine Solitaires’ 8Hearts 8Arrows as your true love language

Cupid’s New Love Language — 8Hearts, 8Arrows by Divine Solitaires

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This Valentine’s Day, Divine Solitaires is empowering a new generation to express their love in the truest, most meaningful way. Taking inspiration from Cupid’s imagery associated with this special day, the brand is writing a new love language for couples where the perfect symmetry, sync and brilliance of their relationship is reflected in the distinct 8Hearts 8Arrows pattern of its flawless diamonds.

When viewed under specialised light, the true mark of a pure, brilliant Divine Solitaires’ diamond —8Hearts 8Arrows — shines through, giving new-age couples a more meaningful symbol to celebrate their romance, through the intention, precision, and brilliance of these natural solitaires. This rare visual pattern is found in only the most brilliant diamonds that have been painstakingly cut and crafted as per the highest quality standards.

“Young couples today understand and express their love very differently. They seek purity, authenticity, and meaning in their relationships—being at par and in perfect sync with each other. Only natural round diamond jewellery that reflects the 8 Hearts & 8 Arrows pattern does justice to their stories, because these diamonds reflect a love that is intentional, balanced, and truly brilliant,” says Jignesh Mehta, Founder and Managing Director, Divine Solitaires.,” says Jignesh Mehta, Founder and Managing Director, Divine Solitaires.

Each Divine Solitaires diamond is guaranteed to be natural, rare, unmatched and precious. It is meticulously checked to qualify across all 123 quality parameters, one of the most stringent diamond inspections in the world, to ensure that every solitaire delivers not just beauty, but absolute trust and transparency.

This Valentine’s Day, Divine Solitaires celebrates love that grows with time, through moments, milestones, and memories. If you’re thinking of gifting your loved one a diamond with the brilliance of 8Hearts and 8Arrows, know that you’re toasting to a perfect match!

source: Divine Solitaires

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