BrandBuzz
Indriya, Aditya Birla Jewellery Launches ‘SMART GOLD EXCHANGE’
India’s only jeweller offering full value on Gold, regardless of karatage
Indriya, Aditya Birla Group’s jewellery brand today announced the launch of ‘SMART GOLD EXCHANGE,’ a pioneering scheme set to redefine the gold exchange experience for customers across India. Breaking traditional norms, Indriya now offers India’s only zero-deduction policy on old gold, ensuring customers receive the full value of their pre-owned gold, 14kt onwards, regardless of its karatage.
Customers can now bring in their old gold, whether 14kt or 22kt, and receive full value of its prevailing market value, with no hidden charges or deductions. This ground-breaking initiative places trust and transparency at the forefront, empowering customers to seamlessly upgrade their old jewellery and buy exquisite masterpiece jewellery.
Sandeep Kohli, CEO, Indriya said “At Indriya, we believe trust is the most precious element in every piece of jewellery. With this initiative, we are proud to offer our customers complete value for their old gold—without deductions, without hidden charges. It is our way of ensuring transparency, simplifying the upgrade journey, and welcoming them to experience the elegance of our latest collections with total confidence. This will also allow our consumers to effortlessly transform their existing gold into new designs, ensuring they always receive full value and the confidence that comes with it.”
This transformative ‘SMART GOLD EXCHANGE’ scheme is now available across all 25 Indriya stores spanning North, South, and West India, including five in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, and Patna; and one each in Indore, Surat, Andhra Pradesh, and Uttar Pradesh, reinforcing Indriya’s growing footprint and commitment to delivering exceptional value to consumers nationwide.
BrandBuzz
Kalyan Jewellers Launched Its All-New Showroom In Gondia, Maharashtra
Offers A Luxurious Shopping Experience In A World-Class Ambience
Kalyan Jewellers, one of India’s most trusted and leading jewellery companies, has expanded its presence with the launch of a brand-new showroom in Gondia on 15th April 2026.
The newly opened showroom showcases a wide array of exquisite designs across Kalyan Jewellers’ diverse collections, catering to varied customer preferences. With its state-of-the-art facilities and world-class ambience, the store promises a truly elevated and seamless shopping experience for its patrons.
Commenting on the new showroom, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said:
“With the launch of our all-new Kalyan Jewellers’ showroom in Gondia, the aim is to create a holistic ecosystem and cater to the distinct needs of our customers, enhancing their shopping experience. We aspire to continue reinventing ourselves, providing customers with world-class ambience, while staying true to the company’s ethos of trust and transparency. At Kalyan Jewellers, we will continue to offer a vast range of exquisite and unique jewellery designs with a focus on quality and service.”
Celebrating the launch, Kalyan Jewellers has announced an exclusive offer of upto 50% off on Making Charges. The brand’s Special Gold Board Rate, the lowest in the market and uniform across all company showrooms, will also be applicable to these purchases for a limited period.
All jewellery retailed at Kalyan Jewellers is BIS hallmarked and undergoes multiple purity tests. Additionally, patrons will receive the Kalyan Jewellers 4-Level Assurance Certificate, which guarantees gold purity, free lifetime maintenance of ornaments, detailed product information and transparent exchange and buy-back policies – reaffirming the brand’s commitment to providing customers with the very best.
The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery), and the recently launched Lila (Coloured Stones and Diamond Jewellery).
Kalyan Jewellers Launched Its All-New Showroom In Gondia, Maharashtra
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