Rakhi isn’t just a thread – it’s a promise, a memory, and a keepsake. While traditional threads hold emotional value, this year, elevate your gifting with silver rakhis that last beyond the occasion. GIVA’s thoughtfully designed rakhi collection merges spiritual symbolism, premium silver, and multi-utility designs, ideal for a modern sibling who still values tradition. From pendants to bracelets, each rakhi doubles up as a cherished piece of jewellery.

Here are our top picks for Rakhi 2025:

1. Golden Bala Ganpati Rakhi

Crafted in sterling silver with a radiant golden finish, the rakhi features a beautifully detailed Lord Ganesha motif – the remover of obstacles and the symbol of new beginnings. Designed to be more than just festive, it’s a keepsake your brother can cherish long after the celebrations end.

2. Om and Trishul Rakhi

Channeling divine energy, this rakhi features two powerful symbols – Om and Trishul. A brilliant pick for the spiritually inclined brother, the design is bold yet balanced, made in 925 silver with intricate detail that reflects reverence.

3. Silver Vintage Floral Bracelet Rakhi

Designed like a vintage silver bracelet, this rakhi brings elegance to tradition. Its floral motif offers timeless charm, perfect for a sibling who appreciates understated, heritage-inspired designs.

4. Silver Vintage Swastik Bracelet Rakhi

Swastik, an age-old symbol of prosperity, gets a graceful makeover in oxidised silver. This bracelet-style rakhi is sturdy, stylish, and spiritual – ideal for someone who loves statement pieces with meaning.

5. Silver Classic Trishul Bracelet Rakhi
 Simple yet strong, this rakhi features the Trishul in its most classic avatar. The fine craftsmanship and adjustable bracelet format make it wearable long after Raksha Bandhan – like your bond, it’s built to last.

Whether you’re celebrating together or sending love from afar, GIVA’s silver rakhi collection adds meaning and longevity to your gifting. Rakhi 2025 is your chance to go beyond the ordinary, gift a blessing they’ll wear all year round. You can explore GIVA’s complete collection of silver rakhis, featuring spiritual motifs, bracelet-style designs, and keepsake-worthy pieces, all crafted in 925 sterling silver, here:

The House of AVR Swarna Mahal Jewellers, a name synonymous with legacy and craftsmanship for over 97 years, proudly announces the launch of its revolutionary new high jewellery brand — D•REN. This marks a bold step forward in India’s luxury jewellery landscape, combining heritage, innovation, and contemporary elegance.

D•REN (pronounced “D-Ren”), with its philosophy of High Jewellery Reimagined, is designed for the discerning connoisseur. The inaugural flagship boutique, a lavish 2,500 sq. ft. space located on the 4th floor of AVR Swarna Mahal Jewellers, Anna Nagar, Chennai, opens to the public on June 1st, 2025. With plans underway to expand across Tier 1 cities in India and globally, D•REN is set to redefine the fine jewellery experience.

A Brand Born from Legacy, Elevated by Design

D•REN stands as a distinct identity within the AVR Swarna Mahal Group — combining the group’s hallmark craftsmanship with cutting-edge design, rare gemstones, and contemporary storytelling. The brand’s signature is drawn from the symbolism of the lotus — timeless, graceful, and powerfully feminine.

From bold statement pieces to delicately refined silhouettes, D•REN’s collections are a fusion of luxury, vintage flair, and architectural elegance. Each creation embodies exceptional craftsmanship, blending ancient techniques with modern technology to present high jewellery in a never-seen- before narrative.

An Experience in ‘Silent Luxury’

D•REN isn’t just jewellery — it is a curated experience. The boutique’s interiors are styled in muted opulence, with tones of vintage gold, ivory blush, and sage green echoing the brand’s visual identity. With a focus on by-invite-only unveilings and bespoke client interactions, D•REN celebrates silent luxury — understated, intentional, unforgettable.

Arvind Swamy — The Face of AVR Swarna Mahal Group

In a landmark association, renowned actor and style icon Arvind Swamy joins as the Brand

Ambassador of AVR Swarna Mahal Group.

“I am drawn to D•REN’s commitment to craftsmanship, innovation, and elegance. The brand’s philosophy resonates with my own values,” says Arvind Swamy. “AVR Swarna Mahal has an unmatched legacy — D•REN is a natural evolution that represents the future of Indian high jewellery to the world.”

Meet the Visionaries Behind D•REN

The launch of D•REN is led by the fifth generation of the AVR Swarna Mahal legacy, under the strategic guidance of:

* A.B.S. Sanjjay – Managing Director

* S. Saumyha – Joint Managing Director

* A.V.R. Siddhanth – Director

* A.V.R. Shree Smaran – Director

Together, they envision taking the heritage of AVR Swarna Mahal to global heights through this elevated brand expression.

A.B.S. Sanjjay – Managing Director

“With D•REN, we are setting a new benchmark in the high jewellery segment. It is not merely about creating jewellery, but crafting an experience that speaks to the soul — something that defines who you are and what you stand for.”

S. Saumyha – Joint Managing Director

“D•REN is about silent luxury — a feeling of elegance that doesn’t need to shout. It’s about confidence, timeless femininity, and individuality. We’ve designed every touchpoint to reflect that ethos.”

A.V.R. Siddhanth – Director

“This is our design revolution. D•REN is where grit meets grace, tradition meets innovation. Our collections tell stories — from stars to cities — and are crafted to resonate with modern connoisseurs who seek depth and distinction.”

A.V.R. Shree Smaran – Director

“We’re proud to launch D•REN at Chennai. This brand is just the beginning — a launchpad to take Indian artistry and high jewellery to the world. D•REN is a promise that every masterpiece has a story waiting to be worn.”

The Collection: A Journey of Discovery

D•REN’s debut collections invite you on a journey — from cosmic wonders to global artistry. The house presents three key thematic chapters:

1. Pret – Effortless elegance for everyday opulence

2. Haute Couture – Dramatic, high-fashion pieces with sculptural artistry

3. High Jewellery – Masterpieces with rare diamonds, rubies, emeralds, and sapphires,

handcrafted to perfection

Expect pieces inspired by Travel Around the Universe and Travel Around the World with

Various Artists — with every creation crafted to evoke wonder. Join the Movement

The launch of D•REN isn’t just the opening of a boutique — it is the dawn of a new chapter in Indian high jewellery. With global ambitions and rooted in tradition, D•REN is ready to take its place among the finest luxury brands in the world.

Bollywood just got a stylish new update! While Amitabh Bachchan continues to represent the heritage and elegance of Kalyan Jewellers, Shah Rukh Khan has officially stepped in as the brand ambassador for Candere—Kalyan’s youthful, design-driven jewellery label.

More than just jewellery, Candere is a lifestyle statement—bold, expressive, and deeply personal. And there’s no better icon than SRK to represent that spirit. Known for his effortless elegance and unmatched screen presence, Shah Rukh embodies the confidence and individuality that define the brand.

The newly launched campaign featuring SRK is already making waves. With his signature charisma and refined flair, he redefines modern masculinity—showing that jewellery can be powerful, stylish, and fearless. It’s not just about adornment—it’s about attitude and authenticity.

The association with Shah Rukh Khan adds gravitas to the launch. His global appeal, enduring popularity, and timeless sophistication align perfectly with Candere’s vision. While Kalyan Jewellers has long been a household name in India, Candere aims to carve its own path in the lifestyle and fashion space—starting with none other than the King of Hearts himself.

Ramesh Kalyanaraman, Director, Candere said, “The Indian jewellery industry is undergoing clear segmentation, with consumers increasingly seeking pieces that reflect their personality, align with their lifestyle, and suit specific occasions. Candere is built for this shift – especially for those who are Gen Z at heart: expressive, individualistic, and digitally engaged. In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we stand for. He bridges generations while remaining powerfully relevant to today’s audience. His presence will help us articulate the idea that Candere’s jewellery is no longer just about adornment – it’s a thoughtful, personal expression of identity and intent.”

Candere has carved a niche for itself in the lifestyle jewellery space through its versatile, design-forward collections that cater to contemporary sensibilities. While it is widely known for modern jewellery collections for women, the brand is also gaining momentum in the men’s segment with one of the most diverse offerings in the market.

Shah Rukh Khan, Brand ambassador, Candere commented, “Jewellery has always been a powerful expression of love, memories, and identity. I’m excited to partner with Candere, a brand from the House of Kalyan Jewellers, which offers a modern and fresh perspective on how people wear and gift jewellery today. It’s elegant, it’s relevant, and it speaks to those who celebrate meaning in every moment.”

Candere’s omnichannel presence ensures consumers can enjoy a seamless shopping experience both online and offline. Supported by Kalyan Jewellers’ legacy of trust, Candere offers elegant yet accessible collections starting at Rs. 10,000, making it a compelling choice for daily wear and heartfelt gifting.

With over 75 retail stores across India and a rapidly expanding footprint, Candere is on a mission to reimagine lifestyle jewellery—not merely as adornment, but as a bold statement of personal style.

This landmark move by the House of Kalyan brings together two generations of legends under one roof. Amitabh Bachchan, with his enduring grace, continues to represent the brand’s legacy, while Shah Rukh Khan ushers in a new era for Candere—one that champions contemporary fashion, accessibility, and self-expression.

With these two cinematic titans at the helm, Kalyan Jewellers and Candere aren’t just selling jewellery—they’re shaping a cultural moment that blends tradition with trendsetting style. And with SRK leading the charge, one thing is certain: the future of jewellery just got a lot more iconic.