Brand Talks
KISNA Diamond & Gold Jewellery launches ‘Akshaya’ collection, capturing the spirit of Akshaya Tritiya
KISNA Diamond and Gold Jewellery, one of India’s leading jewellery brands, is celebrating the auspicious occasion of Akshaya Tritiya with the launch of its exquisite ‘Akshaya’ Collection, available across Shop-in-Shop and Franchise stores. This thoughtfully curated collection draws inspiration from the eternal promise of abundance and continuity that Akshaya Tritiya embodies, symbolizing prosperity, good fortune, and new beginnings.
The Akshaya Collection reflects this essence with designs that represent timeless elegance, spiritual richness, and the infinite cycle of renewal. Evoking natural motifs that speak of growth, harmony, and flowing prosperity, the collection avoids traditional patterns, instead embracing organic, rhythmic forms, like blooming petals and flourishing vines, that symbolize the continuous flow of wealth and well-being. The craftsmanship mirrors this philosophy with illusion settings that create a sense of graceful movement and interconnectedness in every piece.
The collection comprises 236 exquisitely crafted pieces, including 107 necklace and earring sets, pendant and earring sets, and bangles. All pieces are crafted in 18K and 14K gold. The collection caters to customers seeking luxury imbued with deep-rooted symbolism, offering a perfect balance between tradition and contemporary design.
Each jewellery piece undergoes a meticulous craftsmanship process, beginning with in-depth research into classical dance forms and natural patterns. This is followed by intricate sketching, 3D modeling, wax prototyping, gemstone setting, and precision finishing. The result is a unified collection that bridges tradition and modernity, artistry and innovation.
To mark the launch, KISNA is rolling out nationwide promotions, captivating in-store visual merchandising displays, and hero piece showcases across its showrooms and shop-in-shop outlets throughout India.
Speaking about the launch, Parag Shah, CEO, Kisna Diamond and Gold Jewellery, said, “Jewellery is more than adornment; it is a reflection of emotions, traditions, and cherished milestones. With our Akshaya collection, we sought to create designs that not only honor the significance of this auspicious occasion but also deepen the personal connection between jewellery and its owner.The collections go beyond heritage; they offer timeless elegance and meaning, making them perfect for celebrating new beginnings.”
Brand Talks
Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’
The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.
Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.
A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.
Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.
From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.
The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.
The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.
To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.
Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:
“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.
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