BrandBuzz
Joyalukkas Unveils Grand New Showroom in Marthandam with Star-Studded Inauguration Ceremony by actress Malvika Sharma
Joyalukkas celebrated a major milestone with the grand opening of its new Marthandam showroom, inaugurated by Tamil Nadu Minister Thiru. Mano Thangaraj in the presence of Malvika Sharma and other eminent dignitaries and guests.
Joyalukkas, the world’s favourite jeweller, marked a major milestone with the grand opening of its latest showroom in Marthandam. The new showroom was inaugurated in a prestigious ceremony by Honourable Minister Thiru. Mano Thangaraj (Milk & Dairy Development – Government of Tamil Nadu), in the presence of several eminent dignitaries and special guests.
The event witnessed participation from Tharahai Cuthbert (MLA, Vilavancode), Pon Asai Thambi (Municipal Chairman, Kuzhithurai), Selva Kumari (Ward Councillor, Kuzhithurai Municipality), Sunder Raj (President, Merchant Association), and renowned actress Malvika Sharma, who graced the occasion as the celebrity guest.
Representing the Joyalukkas Group, Thomas Mathew (Executive Director), Henry George (COO), Rajesh Krishnan (DGM, Retail), and Anish Varghese (DGM, Marketing) were present to welcome guests and showcase the state-of-the-art showroom.
The Marthandam showroom reflects Joyalukkas’ commitment to offering a world-class jewellery shopping experience, with a wide range of exquisite designs in gold, diamond, and platinum collections.
With this new addition, Joyalukkas continues its legacy of trust, quality, and exceptional service—bringing the brand’s iconic elegance and craftsmanship closer to its customers in Tamil Nadu.
To celebrate this special launch, Joyalukkas is offering 25% off on the value of diamond and uncut diamond jewellery, and a 5gm Silver Bar on gold and precious stone jewellery worth Rs.1,00,000 and above. What’s more, every shopper will receive an assured free gift with every purchase, only during the offer period.
Strategically located and designed to international standards, the new showroom promises a luxurious shopping experience. With spacious interiors, a contemporary layout, and our world-class and personalised customer care, shoppers can look forward to browsing a wide array of dazzling collections ranging from timeless gold and bridal jewellery to elegant diamonds and precious stone pieces.
Speaking ahead of the launch, Dr. Joy Alukkas, Chairman of the Joyalukkas Group, said, “We are delighted to open our first showroom in Marthandam – a region known for its culture, tradition, and appreciation for craftsmanship. At Joyalukkas, we are committed to bringing the finest jewellery and best-in-class service to every customer. We invite everyone to be a part of this celebration and experience the joy of shopping at Joyalukkas.”

With its signature style, unmatched craftsmanship, and warm customer service, Joyalukkas is ready to redefine jewellery shopping for the people of Marthandam.
BrandBuzz
VBJ Unveils ‘The Bangle Beauties’ – A Grand Celebration Of 10,000+ Bangle Designs
PUNEET GUPTA | PUNEET GUPTA CRAFTED FINE GOODS
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, announces ‘The Bangle Beauties’, a month-long festival celebrating the versatility and enduring appeal of bangles. Running from 5th September to 5th October 2026, the festival will showcase an extensive collection of bangles in gold, silver, diamond and platinum.
The festival showcases over 10,000 beautiful bangles for every occasion – from everyday wear and festive celebrations to weddings, milestones, and special moments. Available across all VBJ stores and online, the collection spans understated classics, timeless traditional designs, intricate creations, and contemporary statement pieces. Each bangle reflects VBJ’s signature craftsmanship, seamlessly blending tradition and artistry with modern design sensibilities.
For those looking to make their jewellery even more personal, VBJ also offers customisation within 10 days*, allowing customers to create bespoke bangles tailored to their preferences. From design details to individual requirements, the service adds a personal dimension to the festival experience.
Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ, said:
“Bangles have always held a special place in Indian jewellery and are an integral part of one’s jewellery wardrobe. They are associated with traditions and personal memories. With ‘The Bangle Beauties’, we hope to create a dedicated celebration to spotlight their relevance across generations. The festival is our tribute to the timeless appeal of bangles and the many stories they become a part of.”

Jithendra Vummidi, Managing Partner, VBJ, added:

“The idea behind ‘The Bangle Beauties’ is to give our customers an opportunity to explore the incredible versatility of bangles. Bringing together over 10,000 beautiful designs, the festival offers an extensive range of choices, making it easy for customers to discover the right bangle for every occasion, style, and preference. It is a celebration of the sheer variety and craftsmanship that make bangles such an iconic part of jewellery.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
As part of its continued expansion across South India, VBJ is set to launch a new showroom in Coimbatore, reinforcing its commitment to bringing its distinctive craftsmanship and personalised jewellery experiences closer to customers across Tamil Nadu.
-
BrandBuzz5 hours agoVBJ Unveils ‘The Bangle Beauties’ – A Grand Celebration Of 10,000+ Bangle Designs
-
National News2 hours agoSenco Gold & Diamonds Partners With Olocker to Give Customers Free Jewellery Insurance, Letting Precious Memories Be Worn, Not Hidden Away
-
National News4 hours agoBelgian Prime Minister H.E. Bart De Wever Makes Historic First Visit To Bharat Diamond Bourse
-
National News9 hours agoDeepa Jewellers IPO Subscribed 43x

