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Joyalukkas Unveils Grand New Showroom in Marthandam with Star-Studded Inauguration Ceremony by actress Malvika Sharma

Joyalukkas celebrated a major milestone with the grand opening of its new Marthandam showroom, inaugurated by Tamil Nadu Minister Thiru. Mano Thangaraj in the presence of Malvika Sharma and other eminent dignitaries and guests.

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Joyalukkas, the world’s favourite jeweller, marked a major milestone with the grand opening of its latest showroom in Marthandam. The new showroom was inaugurated in a prestigious ceremony by Honourable Minister Thiru. Mano Thangaraj (Milk & Dairy Development – Government of Tamil Nadu), in the presence of several eminent dignitaries and special guests.

The event witnessed participation from Tharahai Cuthbert (MLA, Vilavancode), Pon Asai Thambi (Municipal Chairman, Kuzhithurai), Selva Kumari (Ward Councillor, Kuzhithurai Municipality), Sunder Raj (President, Merchant Association), and renowned actress Malvika Sharma, who graced the occasion as the celebrity guest.

Representing the Joyalukkas Group, Thomas Mathew (Executive Director), Henry George (COO), Rajesh Krishnan (DGM, Retail), and Anish Varghese (DGM, Marketing) were present to welcome guests and showcase the state-of-the-art showroom.

The Marthandam showroom reflects Joyalukkas’ commitment to offering a world-class jewellery shopping experience, with a wide range of exquisite designs in gold, diamond, and platinum collections.

With this new addition, Joyalukkas continues its legacy of trust, quality, and exceptional service—bringing the brand’s iconic elegance and craftsmanship closer to its customers in Tamil Nadu.

To celebrate this special launch, Joyalukkas is offering 25% off on the value of diamond and uncut diamond jewellery, and a 5gm Silver Bar on gold and precious stone jewellery worth Rs.1,00,000 and above. What’s more, every shopper will receive an assured free gift with every purchase, only during the offer period.

Strategically located and designed to international standards, the new showroom promises a luxurious shopping experience. With spacious interiors, a contemporary layout, and our world-class and personalised customer care, shoppers can look forward to browsing a wide array of dazzling collections ranging from timeless gold and bridal jewellery to elegant diamonds and precious stone pieces.

Speaking ahead of the launch, Dr. Joy Alukkas, Chairman of the Joyalukkas Group, said, “We are delighted to open our first showroom in Marthandam – a region known for its culture, tradition, and appreciation for craftsmanship. At Joyalukkas, we are committed to bringing the finest jewellery and best-in-class service to every customer. We invite everyone to be a part of this celebration and experience the joy of shopping at Joyalukkas.”

With its signature style, unmatched craftsmanship, and warm customer service, Joyalukkas is ready to redefine jewellery shopping for the people of Marthandam.

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This Valentine’s, embrace Divine Solitaires’ 8Hearts 8Arrows as your true love language

Cupid’s New Love Language — 8Hearts, 8Arrows by Divine Solitaires

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This Valentine’s Day, Divine Solitaires is empowering a new generation to express their love in the truest, most meaningful way. Taking inspiration from Cupid’s imagery associated with this special day, the brand is writing a new love language for couples where the perfect symmetry, sync and brilliance of their relationship is reflected in the distinct 8Hearts 8Arrows pattern of its flawless diamonds.

When viewed under specialised light, the true mark of a pure, brilliant Divine Solitaires’ diamond —8Hearts 8Arrows — shines through, giving new-age couples a more meaningful symbol to celebrate their romance, through the intention, precision, and brilliance of these natural solitaires. This rare visual pattern is found in only the most brilliant diamonds that have been painstakingly cut and crafted as per the highest quality standards.

“Young couples today understand and express their love very differently. They seek purity, authenticity, and meaning in their relationships—being at par and in perfect sync with each other. Only natural round diamond jewellery that reflects the 8 Hearts & 8 Arrows pattern does justice to their stories, because these diamonds reflect a love that is intentional, balanced, and truly brilliant,” says Jignesh Mehta, Founder and Managing Director, Divine Solitaires.,” says Jignesh Mehta, Founder and Managing Director, Divine Solitaires.

Each Divine Solitaires diamond is guaranteed to be natural, rare, unmatched and precious. It is meticulously checked to qualify across all 123 quality parameters, one of the most stringent diamond inspections in the world, to ensure that every solitaire delivers not just beauty, but absolute trust and transparency.

This Valentine’s Day, Divine Solitaires celebrates love that grows with time, through moments, milestones, and memories. If you’re thinking of gifting your loved one a diamond with the brilliance of 8Hearts and 8Arrows, know that you’re toasting to a perfect match!

source: Divine Solitaires

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