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Joyalukkas Unveils Grand New Showroom in Marthandam with Star-Studded Inauguration Ceremony by actress Malvika Sharma

Joyalukkas celebrated a major milestone with the grand opening of its new Marthandam showroom, inaugurated by Tamil Nadu Minister Thiru. Mano Thangaraj in the presence of Malvika Sharma and other eminent dignitaries and guests.

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Joyalukkas, the world’s favourite jeweller, marked a major milestone with the grand opening of its latest showroom in Marthandam. The new showroom was inaugurated in a prestigious ceremony by Honourable Minister Thiru. Mano Thangaraj (Milk & Dairy Development – Government of Tamil Nadu), in the presence of several eminent dignitaries and special guests.

The event witnessed participation from Tharahai Cuthbert (MLA, Vilavancode), Pon Asai Thambi (Municipal Chairman, Kuzhithurai), Selva Kumari (Ward Councillor, Kuzhithurai Municipality), Sunder Raj (President, Merchant Association), and renowned actress Malvika Sharma, who graced the occasion as the celebrity guest.

Representing the Joyalukkas Group, Thomas Mathew (Executive Director), Henry George (COO), Rajesh Krishnan (DGM, Retail), and Anish Varghese (DGM, Marketing) were present to welcome guests and showcase the state-of-the-art showroom.

The Marthandam showroom reflects Joyalukkas’ commitment to offering a world-class jewellery shopping experience, with a wide range of exquisite designs in gold, diamond, and platinum collections.

With this new addition, Joyalukkas continues its legacy of trust, quality, and exceptional service—bringing the brand’s iconic elegance and craftsmanship closer to its customers in Tamil Nadu.

To celebrate this special launch, Joyalukkas is offering 25% off on the value of diamond and uncut diamond jewellery, and a 5gm Silver Bar on gold and precious stone jewellery worth Rs.1,00,000 and above. What’s more, every shopper will receive an assured free gift with every purchase, only during the offer period.

Strategically located and designed to international standards, the new showroom promises a luxurious shopping experience. With spacious interiors, a contemporary layout, and our world-class and personalised customer care, shoppers can look forward to browsing a wide array of dazzling collections ranging from timeless gold and bridal jewellery to elegant diamonds and precious stone pieces.

Speaking ahead of the launch, Dr. Joy Alukkas, Chairman of the Joyalukkas Group, said, “We are delighted to open our first showroom in Marthandam – a region known for its culture, tradition, and appreciation for craftsmanship. At Joyalukkas, we are committed to bringing the finest jewellery and best-in-class service to every customer. We invite everyone to be a part of this celebration and experience the joy of shopping at Joyalukkas.”

With its signature style, unmatched craftsmanship, and warm customer service, Joyalukkas is ready to redefine jewellery shopping for the people of Marthandam.

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Van Cleef & Arpels Unveils ‘Fascinating Egypt’ High Jewellery Collection Inspired By Ancient Civilisation

The Maison Reinterprets Egypt’s Timeless Symbols Through Vibrant Gemstones, Art Deco Influences and Contemporary Craftsmanship.

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Van Cleef & Arpels has unveiled ‘Fascinating Egypt’, its latest High Jewellery Collection, introducing a new chapter in the maison’s enduring fascination with Ancient Egypt. Launched in Paris, the collection presents nearly 180 abstract and figurative creations that reinterpret the symbols, artistic traditions and cultural legacy of one of history’s greatest civilisations through vivid gemstones, exceptional craftsmanship and a contemporary creative vision.

Continuing its long-standing tradition of artistic exploration, the maison offers its own interpretation of Egypt’s timeless heritage—a civilisation that has captivated the imagination of artists, historians and collectors for more than 2,000 years. The collection celebrates the enduring influence of Ancient Egypt while expressing it through a modern lens, combining historical inspiration with innovative jewellery design.

The inspiration behind ‘Fascinating Egypt’ extends beyond ancient monuments to the remarkable legacy Egypt has left across different eras. The collection reflects the fascination that began with Ancient Rome’s admiration of Egyptian deities, continued through Jean-François Champollion’s groundbreaking deciphering of hieroglyphics in 1822, the installation of the Luxor Obelisk at Place de la Concorde in 1836, and the successive waves of Egyptomania that shaped decorative arts throughout the 20th century. These historical milestones continue to inspire artistic expression and reinforce Egypt’s lasting influence on design and culture.

Through this collection, Van Cleef & Arpels revisits Egyptian culture in all its artistic and decorative richness. Each creation reflects a contemporary narrative inspired by ancient symbols, architectural forms and scenes from everyday life, presenting a timeless vision that bridges the past with the present. The collection seamlessly blends figurative and abstract interpretations, transforming historical references into sophisticated high jewellery masterpieces.

The maison’s connection with Egyptian-inspired artistry dates back to its founding in Paris in 1906, when Europe was experiencing a renewed fascination with Egypt’s cultural heritage. This influence became particularly evident in several creations produced between 1923 and 1924, where the geometric elegance of Art Deco merged with reinterpretations of ancient Egyptian motifs.

These early creations featured profiled human and animal figures, papyrus flowers and scenes depicting everyday life, expressed across an array of jewellery and timepieces including cuff bracelets, brooches, long necklaces, chatelaine watches and wristwatches. These designs reflected the spirit of the Egyptomania movement while showcasing the maison’s distinctive ability to reinterpret historical inspirations through exceptional craftsmanship.

With ‘Fascinating Egypt’, Van Cleef & Arpels once again demonstrates its mastery of storytelling through jewellery. By uniting the enduring symbolism of Ancient Egypt with vibrant precious stones, refined artistry and contemporary design, the maison has created a collection that honours one of the world’s most influential civilisations while reaffirming its own legacy of creativity, innovation and timeless elegance.

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