BrandBuzz
Joyalukkas Unveils Grand New Showroom in Marthandam with Star-Studded Inauguration Ceremony by actress Malvika Sharma
Joyalukkas celebrated a major milestone with the grand opening of its new Marthandam showroom, inaugurated by Tamil Nadu Minister Thiru. Mano Thangaraj in the presence of Malvika Sharma and other eminent dignitaries and guests.
Joyalukkas, the world’s favourite jeweller, marked a major milestone with the grand opening of its latest showroom in Marthandam. The new showroom was inaugurated in a prestigious ceremony by Honourable Minister Thiru. Mano Thangaraj (Milk & Dairy Development – Government of Tamil Nadu), in the presence of several eminent dignitaries and special guests.
The event witnessed participation from Tharahai Cuthbert (MLA, Vilavancode), Pon Asai Thambi (Municipal Chairman, Kuzhithurai), Selva Kumari (Ward Councillor, Kuzhithurai Municipality), Sunder Raj (President, Merchant Association), and renowned actress Malvika Sharma, who graced the occasion as the celebrity guest.
Representing the Joyalukkas Group, Thomas Mathew (Executive Director), Henry George (COO), Rajesh Krishnan (DGM, Retail), and Anish Varghese (DGM, Marketing) were present to welcome guests and showcase the state-of-the-art showroom.
The Marthandam showroom reflects Joyalukkas’ commitment to offering a world-class jewellery shopping experience, with a wide range of exquisite designs in gold, diamond, and platinum collections.
With this new addition, Joyalukkas continues its legacy of trust, quality, and exceptional service—bringing the brand’s iconic elegance and craftsmanship closer to its customers in Tamil Nadu.
To celebrate this special launch, Joyalukkas is offering 25% off on the value of diamond and uncut diamond jewellery, and a 5gm Silver Bar on gold and precious stone jewellery worth Rs.1,00,000 and above. What’s more, every shopper will receive an assured free gift with every purchase, only during the offer period.
Strategically located and designed to international standards, the new showroom promises a luxurious shopping experience. With spacious interiors, a contemporary layout, and our world-class and personalised customer care, shoppers can look forward to browsing a wide array of dazzling collections ranging from timeless gold and bridal jewellery to elegant diamonds and precious stone pieces.
Speaking ahead of the launch, Dr. Joy Alukkas, Chairman of the Joyalukkas Group, said, “We are delighted to open our first showroom in Marthandam – a region known for its culture, tradition, and appreciation for craftsmanship. At Joyalukkas, we are committed to bringing the finest jewellery and best-in-class service to every customer. We invite everyone to be a part of this celebration and experience the joy of shopping at Joyalukkas.”

With its signature style, unmatched craftsmanship, and warm customer service, Joyalukkas is ready to redefine jewellery shopping for the people of Marthandam.
Diwali is a celebration of colour, light and sparkle. With the Patakha Collection, GIVA brings festive inspiration to jewellery gifting, translating familiar Diwali icons into playful motifs, colourful details and statement designs. Here’s a product-led guide to pieces that bring a little more dhamaka to the festive season.
1. Rocket Sparkle: Designs That Take Festive Dressing Higher
Inspired by the excitement of a Diwali rocket, these designs bring playful shapes and bold festive details to silver and gold-toned jewellery.
Golden Rocket Lariat Necklace

A gold-toned lariat necklace featuring a rocket-inspired pendant with a ball chain and two tassel drops. A statement pick for festive necklines.
Golden Rocket Ring (Size 12)
An open ring with a rocket-inspired silhouette, made for adding a playful festive accent to your jewellery stack.

2. Chakri Twirls: A Little Spin of Festive Fun
aking cues from the circular motion of a chakri, these pieces bring a sense of movement and playful geometry to festive styling.
Rose Gold Chakri Tamasha Bracelet

A rose-gold-toned bracelet inspired by the chakri motif, bringing a festive twist to wristwear.
Rose Gold Chakri Twirl Studs
Rose-gold-toned studs with a chakri-inspired design. An easy-to-style gift for everyday sparkle with a festive touch.

3. Atishbazi Sparkle: Colour That Catches the Light
Rose-gold-toned studs with a chakri-inspired design. An easy-to-style gift for everyday sparkle with a festive touch.
Silver Atishbazi Pendant With Link Chain
A rhodium-plated pendant and link chain featuring a red-and-blue sparkle motif with a star-shaped centre.

Silver Chota Atishbazi Studs

Compact rhodium-plated studs with a colourful atishbazi-inspired design, perfect for a subtle festive accent.
Silver Atishbazi Ring (Size 12)
A rhodium-plated ring with a red-and-blue star-centred sparkle motif that adds a pop of colour to festive looks.

4. Mirchi Bomb Details: Small Pieces, Big Personality
For a playful nod to Diwali crackers, the Mirchi Bomb designs turn a familiar festive reference into fun jewellery accents.
Golden Sutli Bomb Pendant With Link Chain
A gold-toned pendant shaped like a sutli bomb, paired with a link chain for a playful festive statement.

Golden Sutli Bomb Hook Earrings

Gold-toned hook earrings featuring sutli-bomb-inspired drops, made for a quirky festive look
Bring Home the Diwali Sparkle
This Diwali, jewellery takes on a festive expression with GIVA’s Patakha Collection, drawing inspiration from the colours, motifs and visual splendour of the season. From the intricate patterns of Rangoli Hues to the striking designs of Anar Glam, each piece brings a touch of festive character to silver jewellery. Whether chosen as a thoughtful gift or a little indulgence for yourself, these designs offer a way to carry the spirit of Diwali well beyond the celebrations.
-
National News19 hours agoSo/Facet Raises ₹10 Crore Led By Sauce To Build The Diamond Brand That Young India Has Been Missing
-
National News20 hours agoBHIMA Jewellery Receives Prestigious IAGES Accreditation
-
New Premises1 day agoJGP Jewellers Opens Its 26th Store In Nipani, Marking Its Entry Into Karnataka
-
JB Insights19 hours agoFestive & Wedding Season Trade Outlook: Resilience, Innovation, and Growth

