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BHIMA Jewellery Receives Prestigious IAGES Accreditation

Thiruvananthapuram’s M.G. Road Showroom Receives Accreditation Following An Independent Assessment Against IAGES Standards, Recognising Purity Transparency and Customer Trust.

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Bhima Jewellery, one of India’s most trusted jewellery brands with a legacy of over a century, has received the Certificate of Accreditation from IAGES (Indian Association for Gold Excellence and Standards). The accreditation was awarded to Bhima’s M.G. Road showroom in Thiruvananthapuram after a rigorous independent assessment against the IAGES Code of Conduct.

Suhas M S, Managing Director, Bhima Jewellery, received the certificate from Kaushalendra Sinha, CEO, IAGES. Raja Venkatesh, GM – Trade Engagements (South), IAGES, was also present at the ceremony.

IAGES is an industry initiative that sets the benchmark for excellence, transparency, ethical business practices and customer trust in the gold jewellery industry. The association recognises jewellery brands that meet the highest standards of purity, transparent pricing, ethical sourcing and customer service.

Suhas M S, Managing Director, Bhima Jewellery said

“For over a century, our customers’ trust has been Bhima’s greatest wealth. That trust is built on the purity of our gold and transparency in every transaction. This accreditation is a testament to that trust, and we will continue to serve our customers with the same purity and sincerity.”

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National News

Global and Domestic Precious Metals Trading Under Pressure 

​The Primary Catalyst Driving This Downturn Is The Surging Cost Of Crude Oil, Which Is Escalating Energy Crisis Fears.

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Global and domestic precious metals are trading under pressure as renewed upside momentum in crude oil prices keeps broader inflationary risks elevated.  

MCX gold touched an intraday low of Rs 1,44,467 per 10 grams and is down by 1%. Meanwhile, MCX silver price crashed sharply by over 2% to hit an intraday low of Rs 2,044,460 per 1Kg 

In international spot markets, gold is down 1.0% and struggling to hold $4,112 per ounce, while spot silver experienced a sharp sell-off of 2.2%, trading around $56.60 per ounce.   

​The primary catalyst driving this downturn is the surging cost of crude oil, which is escalating energy crisis fears. High energy costs reinforce sticky inflation, prompting expectations that global central banks will maintain restrictive monetary stances for longer. 

Because holding non-yielding metals becomes more expensive when interest rates remain elevated, both gold and silver are seeing selling pressure, with silver facing additional headwinds due to concerns surrounding industrial demand.   

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