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Kylie Jenner Debuts At Victoria’s Secret Show In $50 Million Fantasy Bra By Jacob & Co.

Kylie Jenner Walks The Ramp In Bra Crafted By Jacob & Co. From 4,410 Natural Diamonds Surrounding A 75.54-Carat Radiant-Cut Fancy Vivid Yellow Diamond

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This year, the famous Fantasy Bra returned to the runway for the first time since 2018. Made by New York jeweler Jacob & Co., it costs $50 million—making it the most expensive Fantasy Bra ever and about $35 million more expensive than any previous version.

Making her Victoria’s Secret Fashion Show runway debut,Kylie Jenner wore the show-stopping bedazzled bra, a gauzy white mini skirt and expansive white feathered angel wings.

The bra features 4,410 natural diamonds set around a large, bright yellow 75.54-carat diamond. A team of 15 craftspeople spent over 1,000 hours creating the piece, which weighs just under two kilograms (about 4.4 pounds).

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DiamondBuzz

De Beers Q3 Sales Volume Rises 71% Year On Year On Price Cuts

Performance Remains Weighed Down By A Shift Toward Lower-Value Goods and Ongoing Pressure From Lab-Grown Diamonds

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De Beers Q3 total rough-diamond sales volume jumped 71% year-on-year to 9.8M carats. Consolidated volume surged 91% to 8.7M carats, driven by aggressive July price cuts that sparked buyer demand.

​Price Drop Capped Revenue: The average selling price tumbled 45% to $84/carat (price index down 20%). As a result, Q3 consolidated revenue rose only 4% to $731M, while year-to-date revenue dropped 15% to $2.04B.

Production Target Raised: 2026 production guidance increased to 25–28M carats following full acquisition of the Gahcho Kué mine, boosting De Beers’ share of output without adding extra supply to the global market.

Market Pressures: Performance remains weighed down by a shift toward lower-value goods and ongoing pressure from lab-grown diamonds in price-sensitive categories.

Signs of Stability: Anglo American reported stabilizing rough-diamond conditions, supported by improved consumer demand in the US and India and a better-balanced supply-demand landscape.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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