BrandBuzz
GIVA Is Bringing Diwali To Silver
The Ultimate Patakha Gifting Guide
Diwali is a celebration of colour, light and sparkle. With the Patakha Collection, GIVA brings festive inspiration to jewellery gifting, translating familiar Diwali icons into playful motifs, colourful details and statement designs. Here’s a product-led guide to pieces that bring a little more dhamaka to the festive season.
1. Rocket Sparkle: Designs That Take Festive Dressing Higher
Inspired by the excitement of a Diwali rocket, these designs bring playful shapes and bold festive details to silver and gold-toned jewellery.
Golden Rocket Lariat Necklace
A gold-toned lariat necklace featuring a rocket-inspired pendant with a ball chain and two tassel drops. A statement pick for festive necklines.
Golden Rocket Ring (Size 12)
An open ring with a rocket-inspired silhouette, made for adding a playful festive accent to your jewellery stack.
2. Chakri Twirls: A Little Spin of Festive Fun
aking cues from the circular motion of a chakri, these pieces bring a sense of movement and playful geometry to festive styling.
Rose Gold Chakri Tamasha Bracelet
A rose-gold-toned bracelet inspired by the chakri motif, bringing a festive twist to wristwear.
Rose Gold Chakri Twirl Studs
Rose-gold-toned studs with a chakri-inspired design. An easy-to-style gift for everyday sparkle with a festive touch.
3. Atishbazi Sparkle: Colour That Catches the Light
Rose-gold-toned studs with a chakri-inspired design. An easy-to-style gift for everyday sparkle with a festive touch.
Silver Atishbazi Pendant With Link Chain
A rhodium-plated pendant and link chain featuring a red-and-blue sparkle motif with a star-shaped centre.
Silver Chota Atishbazi Studs
Compact rhodium-plated studs with a colourful atishbazi-inspired design, perfect for a subtle festive accent.
Silver Atishbazi Ring (Size 12)
A rhodium-plated ring with a red-and-blue star-centred sparkle motif that adds a pop of colour to festive looks.
4. Mirchi Bomb Details: Small Pieces, Big Personality
For a playful nod to Diwali crackers, the Mirchi Bomb designs turn a familiar festive reference into fun jewellery accents.
Golden Sutli Bomb Pendant With Link Chain
A gold-toned pendant shaped like a sutli bomb, paired with a link chain for a playful festive statement.
Golden Sutli Bomb Hook Earrings
Gold-toned hook earrings featuring sutli-bomb-inspired drops, made for a quirky festive look
Bring Home the Diwali Sparkle
This Diwali, jewellery takes on a festive expression with GIVA’s Patakha Collection, drawing inspiration from the colours, motifs and visual splendour of the season. From the intricate patterns of Rangoli Hues to the striking designs of Anar Glam, each piece brings a touch of festive character to silver jewellery. Whether chosen as a thoughtful gift or a little indulgence for yourself, these designs offer a way to carry the spirit of Diwali well beyond the celebrations.
BrandBuzz
Malabar Gold & Diamonds Unveils ‘SWAYE’, A Natural Diamond Collection Inspired By Spiral Forms and Modern Elegance
Celebrating The Many Facets Of A Woman Through Contemporary Diamond Jewellery
Malabar Gold & Diamonds has unveiled SWAYE, a new natural diamond jewellery collection inspired by the fluidity of spiral forms. The collection features contemporary jewellery that balances lightness with a distinctive visual appeal. The campaign, anchored in the thought ‘Diamonds That Move With You’, celebrates a woman’s evolving style across the many moments, moods and expressions that shape her life.
Designed to feel Lightweight yet striking, SWAYE brings contemporary elegance to natural diamond jewellery. From everyday wear and work to social gatherings and special occasions, the pieces lend themselves to effortless styling, whether layered or stacked, while complementing the wearer’s ever evolving style.
Bollywood actor and brand ambassador Alia Bhatt fronts the campaign, embodying SWAYE’s contemporary spirit through her effortless style and appeal. She represents the confident, expressive woman who moves seamlessly between the different facets of her life.
TVC Link: Swaye – Diamonds that move with you ft. Alia Bhatt | Malabar Gold & Diamonds
Commenting on the launch, M. P. Ahammed, Chairman, Malabar Group, said:
“Today’s women seek jewellery that reflects their personal style and adapts to the many occasions that shape their lives. SWAYE draws inspiration from the many roles’ women embrace in their everyday lives. With this collection, we have translated that idea into contemporary jewellery through spiral-inspired forms, open spaces and the brilliance of natural diamonds. The lightweight designs and versatile styling allow each piece to move effortlessly with the wearer, complementing her individual style across occasions and the different facets of her life.”
With SWAYE, Malabar Gold & Diamonds continues to strengthen its natural diamond portfolio through collections that bring together contemporary design, craftsmanship and everyday versatility. Each piece reflects the brand’s focus on combining design aesthetics with quality, wearability and value.
This commitment is reinforced by Malabar Gold & Diamonds’ Diamond Promises, which extend beyond the traditional 4Cs of cut, colour, clarity and carat. Every diamond is 100% natural, responsibly sourced and carefully selected from trusted miners. Backed by in-house expertise across sorting, polishing, grading and assorting, the diamonds meet the brand’s rigorous quality parameters, with every piece of diamond jewellery undergoing 28 quality checks. Supported by its global design studios, the brand transforms carefully selected natural diamonds into jewellery crafted for beauty, wearability and value.
The launch also reflects Malabar Gold & Diamonds’ continued commitment to customer confidence through transparent and responsible retail practices. All gold jewellery is BIS hallmarked with HUID, while diamonds are tested and certified. Under the brand’s Malabar Promises, customers benefit from 100% value on gold and diamond exchanges, transparent pricing, lifetime free maintenance and responsibly sourced products.
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