The renowned jewellery retailer, Joyalukkas, has unveiled a highly ambitious and meticulously structured expansion strategy, poised to significantly reshape its global retail footprint and financial trajectory. This plan is underpinned by a massive investment of Rs.3,600 crore, dedicated to the establishment of 40 new, state-of-the-art showrooms across both India and international markets by the next financial year.

This strategic rollout is set to dramatically increase the group’s retail network, elevating the total showroom count from the current 190 to an impressive 230. The scale of this initiative is directly linked to an aggressive financial forecast: the company is aiming to reach a monumental revenue milestone of Rs.41,000 crore by the financial year 2027 (FY27).

A crucial component of this expansion is the emphasis on global market penetration. Joy Alukkas, the Chairman and Managing Director of the group, confirmed that 15 of these new outlets will be situated overseas, marking a concerted effort to broaden the international presence of the brand. Notably, this international drive includes entering entirely new geographical markets for the company, specifically targeting countries such as New Zealand and Canada, signaling a bold move into established, high-potential Western economies. This move highlights Joyalukkas’s commitment to consolidating its position as a truly global leader in the premium jewellery retail sector.