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Joyalukkas to invest ₹3,600 crore to add 40 stores; aims for ₹41,000 crore revenue by FY27

Ambitious expansion plan to strengthen domestic and international presence, with 15 new overseas outlets and entry into markets such as New Zealand and Canada.

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The renowned jewellery retailer, Joyalukkas, has unveiled a highly ambitious and meticulously structured expansion strategy, poised to significantly reshape its global retail footprint and financial trajectory. This plan is underpinned by a massive investment of Rs.3,600 crore, dedicated to the establishment of 40 new, state-of-the-art showrooms across both India and international markets by the next financial year.

This strategic rollout is set to dramatically increase the group’s retail network, elevating the total showroom count from the current 190 to an impressive 230. The scale of this initiative is directly linked to an aggressive financial forecast: the company is aiming to reach a monumental revenue milestone of Rs.41,000 crore by the financial year 2027 (FY27).

A crucial component of this expansion is the emphasis on global market penetration. Joy Alukkas, the Chairman and Managing Director of the group, confirmed that 15 of these new outlets will be situated overseas, marking a concerted effort to broaden the international presence of the brand. Notably, this international drive includes entering entirely new geographical markets for the company, specifically targeting countries such as New Zealand and Canada, signaling a bold move into established, high-potential Western economies. This move highlights Joyalukkas’s commitment to consolidating its position as a truly global leader in the premium jewellery retail sector.

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National News

Gold Industry Proposes New Strategy To Cut Imports and Boost Local Economy

Precious Metals Refineries Forum (PMRF) Has Proposed A Two-Track System To Manage Gold More Efficiently

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Following Prime Minister Narendra Modi’s call to reduce gold imports and foreign travel, major Indian bullion and jewellery bodies have submitted a new plan to the government and the Reserve Bank of India (RBI). The strategy aims to lower the nation’s trade deficit by tapping into the estimated 30,000 tonnes of gold sitting in Indian households.

This move comes after India’s gold imports jumped 24% to a record $71.9 billion in the 2025-26 financial year, with over 721 tonnes of gold brought into the country.

The New Strategy: Two Separate Systems

The Precious Metals Refineries Forum (PMRF) has proposed a two-track system to manage gold more efficiently:

  • For Exporters: Imported gold should be strictly saved for jewellery exporters using one-year Gold Metal Loans (GML).
  • For Local Buyers: Domestic demand should be met entirely by recycling household gold. This gold would be collected from citizens, refined locally, and sold back through jewellers and retailers.

Under this plan, people who deposit their idle gold could earn 2% to 2.5% interest, while businesses taking gold loans would pay an interest rate of 3% to 4%.

Fixing Why Past Schemes Failed

Previous government gold schemes failed to gain traction primarily because they left out local jewellers and lacked a proper banking structure. Without a joined-up system, institutions faced high financial risks from changing gold prices.

To fix this, trade bodies are calling for a complete system that includes:

  • Direct involvement of trusted local jewellers. The schemes did not take off in the past because jewellers were not part of them. About 10% to 20% of family gold is held as bars or coins.
  • Strong bank backing and secure storage vaults across the country.
  • Tax incentives, such as removing the 3% GST loss when physical gold is converted into Electronic Gold Receipts (EGR), and offering income tax relief on the interest earned.

Industry Support

Industry experts say a smooth system is already possible. Collection and purity testing centres have confirmed that collected household gold can be processed within 48 hours and safely moved to secure, bank-approved vaults.

Representatives from the Indian Bullion and Jewellers Association (IBJA) recently held discussions with RBI officials to fast-track these changes.

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