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Aham by Senco Gold & Diamonds changes the narrative, illuminates the modern Indian groom

From bold gold chains, sculpted kadas, refined platinum wristwear, diamond-set rings to sleek cufflinks and contemporary pieces in two-tone styles, each piece is meticulously crafted by Senco’s master kaarigars

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Senco Gold & Diamonds, among India’s leading jewellery brands, is now bringing the modern Indian groom into the spotlight with its latest wedding jewellery brand exclusively for men – Aham.

Traditionally in Indian weddings, the bride gets all the attention with her jewellery, leaving the groom looking on in equal wonder. Aham spins a fresh take to this norm, allowing Indian grooms to individually express themselves on their big day through specially handcrafted wedding jewellery.

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The modern collection reflects an innate masculinity, bespoke individuality and stand-out craftsmanship across a range of gold, diamond, and platinum pieces that can be adorned by the groom from the pre-wedding functions to the main ceremony and even after the celebrations are over.

From bold gold chains, sculpted kadas, refined platinum wristwear, diamond-set rings to sleek cufflinks and contemporary pieces in two-tone styles, Aham offers something to suit the taste of every modern Indian groom.

“Aham draws inspiration from the evolving equal relationships of modern Indian couples where the groom’s style is now as significant as the bride’s. What we’ve seen in most Indian weddings so far is the groom looking on indulgently as his better half glitters in her wedding jewellery. With Aham, we wanted to change that narrative and have the couple dazzle equally in their Senco adornments! Each piece of this collection allows the groom the freedom to express his personal style, most naturally and effortlessly,” said Joita Sen, Director and Head of Marketing & Designs, Senco Gold & Diamonds.

Whether a groom is dressed up in structured sherwanis, tailored bandhgalas, Indo-western outfits, or evening suits, an Aham piece enhances the ensemble without overpowering it.

Source: Aham by Senco Gold & Diamonds

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National News

GJC Delegation Meets RBI Deputy Governor, Makes GMS Presentation

The Proposal Was Acknowledged As An Innovative Initiative With The Potential To Become A Game Changer For The Industry and The Nation.

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A GJC delegation comprising Vice Chairman Avinash Gupta, Legal Consultant CA Bhavin Mehta, and National Secretary Mitesh Dhorda met with Shirish Chandra Murmu, Deputy Governor of the Reserve Bank of India,  along with his senior team.

During the meeting, the delegation made a detailed presentation on the proposed Gold Monetization Scheme (GMS). The RBI team appreciated the concept of the scheme. The proposal was acknowledged as an innovative initiative with the potential to become a game changer for the industry and the nation.

GJC remains committed to working closely with all stakeholders —including the government, banks, jewellers, gold depositors, and temple trusts—in the larger national interest and for the sustainable growth of the GJ industry.

The Gold Monetization Scheme (GMS) in India was launched with the primary objective of reducing gold imports by mobilizing the vast amount of idle gold held by households, institutions, and temple trusts, thereby decreasing the country’s heavy reliance on gold imports. By encouraging depositors to bring their unused gold into the formal banking system, the scheme puts this dormant gold into productive economic purposes, such as meeting the needs of jewellers and industries without requiring fresh imports.

Additionally, the scheme allows depositors to earn interest on their gold deposits instead of keeping gold idle at home, transforming a non-yielding asset into an income-generating investment while simultaneously strengthening India’s gold supply chain and reducing the trade deficit.

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