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Aham by Senco Gold & Diamonds changes the narrative, illuminates the modern Indian groom

From bold gold chains, sculpted kadas, refined platinum wristwear, diamond-set rings to sleek cufflinks and contemporary pieces in two-tone styles, each piece is meticulously crafted by Senco’s master kaarigars

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Senco Gold & Diamonds, among India’s leading jewellery brands, is now bringing the modern Indian groom into the spotlight with its latest wedding jewellery brand exclusively for men – Aham.

Traditionally in Indian weddings, the bride gets all the attention with her jewellery, leaving the groom looking on in equal wonder. Aham spins a fresh take to this norm, allowing Indian grooms to individually express themselves on their big day through specially handcrafted wedding jewellery.

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The modern collection reflects an innate masculinity, bespoke individuality and stand-out craftsmanship across a range of gold, diamond, and platinum pieces that can be adorned by the groom from the pre-wedding functions to the main ceremony and even after the celebrations are over.

From bold gold chains, sculpted kadas, refined platinum wristwear, diamond-set rings to sleek cufflinks and contemporary pieces in two-tone styles, Aham offers something to suit the taste of every modern Indian groom.

“Aham draws inspiration from the evolving equal relationships of modern Indian couples where the groom’s style is now as significant as the bride’s. What we’ve seen in most Indian weddings so far is the groom looking on indulgently as his better half glitters in her wedding jewellery. With Aham, we wanted to change that narrative and have the couple dazzle equally in their Senco adornments! Each piece of this collection allows the groom the freedom to express his personal style, most naturally and effortlessly,” said Joita Sen, Director and Head of Marketing & Designs, Senco Gold & Diamonds.

Whether a groom is dressed up in structured sherwanis, tailored bandhgalas, Indo-western outfits, or evening suits, an Aham piece enhances the ensemble without overpowering it.

Source: Aham by Senco Gold & Diamonds

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National News

From Haldi To Reception: Summer Wedding Jewellery & Gifting Ideas By Candere

From Breezy Wedding Celebrations To Meaningful Gifting Moments, Lightweight Jewellery Emerges As The Perfect Blend Of Comfort, Versatility and Contemporary Elegance For The Summer Wedding Season.

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Summer weddings are defined by effortless elegance, breathable silhouettes, and jewellery that feels just as light and versatile as the celebrations themselves. From intimate haldi brunches and breezy mehendi gatherings to glamorous reception soirées, modern wedding guests are increasingly gravitating towards lightweight jewellery that balances comfort with statement-worthy style.

Beyond occasion dressing, these versatile pieces are also emerging as thoughtful gifting choices for bridesmaids, sisters, and loved ones during the wedding season.

Candere Lifestyle Jewellery – A Kalyan Company brings together contemporary craftsmanship and versatile design, offering elegant pieces that transition seamlessly across every summer wedding occasion while also serving as timeless gifting options.

Dazzling Rays Diamond Dangle Earrings

Elegant movement and minimal glamour come together beautifully in the Dazzling Rays Diamond Dangle Earrings. Their lightweight construction makes them ideal for long summer celebrations while still delivering a refined festive statement.

These earrings pair beautifully with sleek gowns, draped sarees, and fusion wear for receptions, and make an elevated gifting pick for sisters or bridal party members.

Regal Bloom Diamond and Fancy Gemstone Ring

Bold yet wearable, the Regal Bloom Diamond and Fancy Gemstone Ring is designed for those who love statement jewellery without the heaviness of traditional occasion pieces. Its floral-inspired detailing adds freshness to summer wedding styling. The ring stands out by pairing it with minimal jewellery and monochrome outfits, or gift it as a memorable token for milestone wedding celebrations.

Kennedy Diamond and Fancy Gemstone Collar Necklace

The Kennedy Diamond and Fancy Gemstone Collar Necklace brings effortless sophistication to evening wedding dressing. The contemporary collar silhouette, combined with gemstone accents, makes it ideal for modern festive wardrobes. Style it with deep necklines or structured blouses for reception glamour, or choose it as a premium gifting piece for the bride-to-be or a close family member.

Vine With Pearl Diamond Oval Bracelet

Delicate yet statement-worthy, the Vine With Pearl Diamond Oval Bracelet blends contemporary charm with timeless elegance. The pearl detailing paired with subtle diamond accents makes it perfect for daytime wedding functions and pastel ethnic ensembles.

Pair it with organza sarees or floral lehengas for haldi and mehendi functions, or gift it as a versatile keepsake bridesmaids can rewear beyond the wedding season.

Mystic Dazzling Diamond and Gemstone Oval Bracelet

The Mystic Dazzling Diamond and Gemstone Oval Bracelet adds a vibrant touch to summer occasion dressing with its gemstone detailing and sleek silhouette. Lightweight and easy to stack, it seamlessly transitions from festive brunches to evening celebrations.

Style it with stacked bangles and Indo-Western looks for cocktail events, or choose it as a colourful gifting option for close friends and wedding guests.

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