National News
Aham by Senco Gold & Diamonds changes the narrative, illuminates the modern Indian groom
From bold gold chains, sculpted kadas, refined platinum wristwear, diamond-set rings to sleek cufflinks and contemporary pieces in two-tone styles, each piece is meticulously crafted by Senco’s master kaarigars
Senco Gold & Diamonds, among India’s leading jewellery brands, is now bringing the modern Indian groom into the spotlight with its latest wedding jewellery brand exclusively for men – Aham.
Traditionally in Indian weddings, the bride gets all the attention with her jewellery, leaving the groom looking on in equal wonder. Aham spins a fresh take to this norm, allowing Indian grooms to individually express themselves on their big day through specially handcrafted wedding jewellery.

The modern collection reflects an innate masculinity, bespoke individuality and stand-out craftsmanship across a range of gold, diamond, and platinum pieces that can be adorned by the groom from the pre-wedding functions to the main ceremony and even after the celebrations are over.
From bold gold chains, sculpted kadas, refined platinum wristwear, diamond-set rings to sleek cufflinks and contemporary pieces in two-tone styles, Aham offers something to suit the taste of every modern Indian groom.

“Aham draws inspiration from the evolving equal relationships of modern Indian couples where the groom’s style is now as significant as the bride’s. What we’ve seen in most Indian weddings so far is the groom looking on indulgently as his better half glitters in her wedding jewellery. With Aham, we wanted to change that narrative and have the couple dazzle equally in their Senco adornments! Each piece of this collection allows the groom the freedom to express his personal style, most naturally and effortlessly,” said Joita Sen, Director and Head of Marketing & Designs, Senco Gold & Diamonds.
Whether a groom is dressed up in structured sherwanis, tailored bandhgalas, Indo-western outfits, or evening suits, an Aham piece enhances the ensemble without overpowering it.
Source: Aham by Senco Gold & Diamonds
National News
Shringar House of Mangalsutra Ltd. Flags Off the Pune Expansion, Inaugurated by PNG Jewellers CMD Saurabh Gadgil
The opening of Pune Sales Office to strategically drive expansion across Pune, Marathwada and Vidarbha region
Shringar House of Mangalsutra Limited, India’s most trusted B2B gold jewellery manufacturer specializing in mangalsutras, has strengthened its presence in Maharashtra through the launch of a strategic Pune sales office, which was inaugurated by Saurabh V. Gadgil, CMD of P N Gadgil Jewellers Limited (PNG).
Shringar House of Mangalsutra Limited, India’s most trusted B2B gold jewellery manufacturer specializing in mangalsutras, has strengthened its presence in Maharashtra through the launch of a strategic Pune sales office, which was inaugurated by Saurabh V. Gadgil, CMD of P N Gadgil Jewellers Limited (PNG).
With Maharashtra playing an increasingly important role in India’s jewellery value chain, the company plans to deepen retail partnerships, expand its design portfolio and strengthen its B2B infrastructure across the region. The Pune office represents a foundational step in Shringar House of Mangalsutra Limited’s strategy to consolidate its position as a leading specialist in the mangalsutra category.
The Pune sales office will function as a central commercial and coordination hub for operations across Pune, Marathwada and Vidarbha regions, supporting closer engagement with jewellery retailers, wholesalers and corporate jewellery brands.
Pune’s location enables Shringar House of Mangalsutra Limited to service premium urban jewellery markets while extending efficient trade coverage to Marathwada and Vidarbha, where mangalsutras remain integral to bridal and ritual jewellery demand.

Commenting on the expansion, Chetan Thadeshwar, Chairman, Shringar House of Mangalsutra Limited, said: “Our Pune sales office is a strategic step aligned with our long-term vision to enhance accessibility, quality product and a wide variety of mangalsutras for retailers across Maharashtra. The state represents a critical market for us, and this expansion strengthens our ability to work closely with partners and support their growth with greater efficiency and consistency.”
Viraj Thadeshwar, CEO and Executive Director, Shringar House of Mangalsutra Limited, added, “The launch of our Pune sales office marks an important step in strengthening on-ground engagement with our retail partners in Maharashtra. This presence allows us to respond faster to market needs, improve supply efficiencies, and ensure consistent availability of designs across price points. As demand continues to evolve, our focus remains on building a scalable and agile distribution network that supports long-term partner growth.”

Speaking at the inauguration, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:

“I am honoured to be part of the inauguration of Shringar – House of Mangalsutra’s new office in Pune. Shringar has been a trusted partner to PNG Jewellers for many years, and our teams share a very close and collaborative working relationship. Mangalsutras are a significant and culturally important category in the Indian jewellery landscape, and Shringar is among the finest manufacturers in this space, known for their vast product range, exceptional designs and consistent quality.
This new office will further strengthen their ability to serve the western India market and support many more jewellers across the region. I extend my best wishes to Chetan Thadeshwar ji and his sons, Viraj and Balraj, for continued success.”
With decades of experience in mangalsutra manufacturing, Shringar House of Mangalsutra Limited continues to focus on design innovation, manufacturing excellence and dependable supply partnerships across India.
-
BrandBuzz2 days agoRanbir Kapoor Joins PNG Jewellers as the new Ambassador, Ushering in a New Chapter of Legacy and Modernity
-
New Premises2 days agoAimee Baruah Opens Grand Showroom of Manik Chand Nand Kishore Jewellers in Dibrugarh
-
National News2 days agoBakul Limbasiya Receives Prestigious APO National Award for LGD Pioneering
-
Appoinment2 days agoTiffany & Co. Strengthens Leadership with David Ponzo as Deputy CEO


