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Aham by Senco Gold & Diamonds changes the narrative, illuminates the modern Indian groom

From bold gold chains, sculpted kadas, refined platinum wristwear, diamond-set rings to sleek cufflinks and contemporary pieces in two-tone styles, each piece is meticulously crafted by Senco’s master kaarigars

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Senco Gold & Diamonds, among India’s leading jewellery brands, is now bringing the modern Indian groom into the spotlight with its latest wedding jewellery brand exclusively for men – Aham.

Traditionally in Indian weddings, the bride gets all the attention with her jewellery, leaving the groom looking on in equal wonder. Aham spins a fresh take to this norm, allowing Indian grooms to individually express themselves on their big day through specially handcrafted wedding jewellery.

WhatsApp Image 2025-12-16 at 11.58.22 AM

The modern collection reflects an innate masculinity, bespoke individuality and stand-out craftsmanship across a range of gold, diamond, and platinum pieces that can be adorned by the groom from the pre-wedding functions to the main ceremony and even after the celebrations are over.

From bold gold chains, sculpted kadas, refined platinum wristwear, diamond-set rings to sleek cufflinks and contemporary pieces in two-tone styles, Aham offers something to suit the taste of every modern Indian groom.

“Aham draws inspiration from the evolving equal relationships of modern Indian couples where the groom’s style is now as significant as the bride’s. What we’ve seen in most Indian weddings so far is the groom looking on indulgently as his better half glitters in her wedding jewellery. With Aham, we wanted to change that narrative and have the couple dazzle equally in their Senco adornments! Each piece of this collection allows the groom the freedom to express his personal style, most naturally and effortlessly,” said Joita Sen, Director and Head of Marketing & Designs, Senco Gold & Diamonds.

Whether a groom is dressed up in structured sherwanis, tailored bandhgalas, Indo-western outfits, or evening suits, an Aham piece enhances the ensemble without overpowering it.

Source: Aham by Senco Gold & Diamonds

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GGJS 2026 Concludes With High-Volume Trade and Strategic Focus On Next-Gen Leadership

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– The 16th edition of the Gujarat Gold Jewellery Show (GGJS 2026), jointly organized by GGJS and the Gold Ornaments Jewellers Wholesalers Association (GOWJA), successfully concluded its three-day B2B trade exhibition at the Helipad Exhibition Centre in Gandhinagar. The landmark event reinforced its position as a premier national platform for business networking, product sourcing, design innovation, and trade collaboration.

Under the leadership of GOWJA President Hiteshbhai Soni, Vice President Akshaybhai Mehta, and the organizing committee, GGJS 2026 recorded unprecedented trade visitor footfall, substantial bulk order placements, and strong participation from leading jewellers, manufacturers, wholesalers, and retail delegations across India.

Jointly organized by GGJS (Gujarat Gold Jewellery Show) & GOWJA (Gold Ornaments Jewellers Wholesalers Association), the B2B exhibition is creating a strong platform for business networking, product sourcing, market opportunities and industry collaboration, with a special focus on the participation and aspirations of the young jeweller’s community.

The grand inauguration was graced by  Guests of Honour boCHE (Dr. Boby Chemmanur), Chemmanur International Jewellers, A.B.S. Sanjjay, AVR Swarna Mahal Jewellers, Pramod Dugar, India Gem & Jewellery Creation, , Anil Kataria, DP Abhushan Ltd, Ajay Talla, Talla Jewellers, along with Special Guests Surendra Mehta, National Secretary-IBJA, Ankit Vaidya, Founder & CEO- Jewel Partner, Dharmendra Soni,Past President -GOWJA,  Shampatlal Jain, President -Shree Manekchowk Sona Chandi Dagina Jewellers Association and dignitaries and leaders  from the GJ industry.Present at the inauguration were GOWJA President Hitesh Soni and Vice President Akshay Mehta and GOWJA committee members.

Following the opening ceremony, Day 1 featured the Young Jewellers Summit (J20), highlighting the next generation of industry leaders. Designed to empower young entrepreneurs looking to scale emerging ventures or modernize legacy businesses, the summit presented actionable insights into modern retail strategies, technology integration, and sustainable growth.

The summit featured two flagship panel discussions:

  1. The New Rules of Jewellery Growth – Focused on modern scaling strategies, digital expansion, and evolving consumer preferences.
  2. Building a Business That Can Outlive You – Explored legacy preservation, professionalization, and tech-driven business transformation.

Day 2 saw accelerated commercial momentum as thousands of regional wholesalers, elite retail buyers, and trade delegates visited the exhibition halls. Exhibitors presented an extensive range of collections, spanning cutting-edge craftsmanship, lightweight daily wear, and heavy bridal jewellery.

Key highlights of Day 2 included:

  • High-Volume B2B Engagement: Nationwide buyers placed substantial bulk orders, reflecting strong retail demand rebound ahead of the upcoming festive and wedding seasons.
  • Operational Excellence: Streamlined visitor hospitality and floor management facilitated efficient business negotiations and trade deals.
  • Knowledge Sharing: Industry seminars and walkthroughs addressed BIS hallmarking compliance, sustainable trade practices, and the integration of AI-driven inventory management tools.

GGJS 2026 wrapped up on a high note, delivering measurable business value to exhibitors and attendees alike. The event bridged classic craftsmanship with modern enterprise management, serving as an incubator for long-term partnerships and market growth. From empowering young entrepreneurs at the J20 Summit to facilitating high-value commercial transactions, this edition has demonstrated the resilience, dynamism, and future-readiness of the Indian jewellery sector.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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