International News
Joyalukkas Opens Second Jewellery Showroom in the UK
Joyalukkas further expands its presence with showroom opening in Southal
Joyalukkas, the renowned fine jewellery retailer, has expanded its UK presence with the opening of its second showroom in Southall on January 31, 2025. The grand launch at 38 The Broadway, Southall UB1 1PT, was led by Councillor Ms. Yvonne Johnson, Mayor of Ealing, alongside Mr. John Paul Alukkas, Managing Director of Joyalukkas Group, and Ms. Sonia Alukkas, Director of the Group.
This new showroom complements Joyalukkas’ existing store at Green Street, East London, marking the brand’s continued growth in the city. The Southall store, situated in a bustling multicultural area known for its rich South Asian heritage, offers a wide range of traditional and contemporary jewellery to meet the demands of local clientele.
Southall, often called ‘Little India,’ shares its vibrant cultural atmosphere with Green Street, making it an ideal location for Joyalukkas. The brand’s expansion strategy is focused on key retail hubs with diverse communities that appreciate fine jewellery.
Joyalukkas is also ramping up its global expansion. The brand plans to invest Rs 2,400 crore over the next two years to open 30 new showrooms across India and 10 internationally. Upcoming store launches in India include locations in Jalandhar, Jodhpur, and Bangalore, slated for February 2025.
Currently, Joyalukkas operates nearly 100 stores in India and around 60 outlets in 10 countries worldwide.
International News
London Diamond Bourse Announces Launch Of Its New Coloured Gemstone Course
This Intensive One-Day Professional Development Initiative Provides Jewellery Retailers, Frontline Sales Teams, and Trade Professionals With Actionable Product Insight.
In response to shifting market dynamics and surging consumer demand for coloured gemstones, the London Diamond Bourse (LDB) has announced the strategic expansion of its educational framework with the launch of its new Coloured Gemstone Course.
Designed to complement the LDB’s established Practical Diamond Knowledge Course and Diamond Manufacturing Course, this intensive one-day professional development initiative provides jewellery retailers, frontline sales teams, and trade professionals with actionable product insight. The curriculum is specifically curated to enhance client engagement, streamline customer consultation, and support overall retail performance in an increasingly competitive market.
Key Market & Strategic Insights
- Market Diversification: Driven by a growing consumer preference for bespoke and individualised jewellery, coloured gemstones have emerged as a critical growth driver alongside traditional diamonds.
- Margin & Revenue Potential: Expanding gemstone inventory allows retailers to differentiate their product lines and capture higher-margin opportunities.
- Frontline Capabilities: The course directly addresses the trade’s critical need for heightened expertise in gemstone evaluation, quality factors, and value communication at the point of sale.
“Coloured gemstones are as much an integral part of the London Diamond Bourse as diamonds,” stated Charlotte Rose, President of the London Diamond Bourse. “Education is at the heart of everything we do, so we’re delighted to expand our education programme with the introduction of our new Coloured Gemstone Course—a one-day course that gives professionals an introduction to the fascinating world of gemstones and the practical knowledge and confidence to sell them with expertise.”
Inaugural Session & Promotional Launch
The inaugural session will take place on 3 August 2026 at the LDB headquarters in London’s historic Hatton Garden jewellery quarter.
To mark the strategic launch, the LDB is making four complimentary delegate places available (valued at £300 per seat) via a trade engagement initiative on Instagram. Participants can enter by following the official London Diamond Bourse account, engaging with the designated launch post, and commenting with their preferred gemstone. Winners will be formally announced on 28 July 2026.
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