Joyalukkas, the renowned fine jewellery retailer, has expanded its UK presence with the opening of its second showroom in Southall on January 31, 2025. The grand launch at 38 The Broadway, Southall UB1 1PT, was led by Councillor Ms. Yvonne Johnson, Mayor of Ealing, alongside Mr. John Paul Alukkas, Managing Director of Joyalukkas Group, and Ms. Sonia Alukkas, Director of the Group.

This new showroom complements Joyalukkas’ existing store at Green Street, East London, marking the brand’s continued growth in the city. The Southall store, situated in a bustling multicultural area known for its rich South Asian heritage, offers a wide range of traditional and contemporary jewellery to meet the demands of local clientele.

Southall, often called ‘Little India,’ shares its vibrant cultural atmosphere with Green Street, making it an ideal location for Joyalukkas. The brand’s expansion strategy is focused on key retail hubs with diverse communities that appreciate fine jewellery.

Joyalukkas is also ramping up its global expansion. The brand plans to invest Rs 2,400 crore over the next two years to open 30 new showrooms across India and 10 internationally. Upcoming store launches in India include locations in Jalandhar, Jodhpur, and Bangalore, slated for February 2025.

Currently, Joyalukkas operates nearly 100 stores in India and around 60 outlets in 10 countries worldwide.