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Joyalukkas Opens Second Jewellery Showroom in the UK

Joyalukkas further expands its presence with showroom opening in Southal

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Joyalukkas, the renowned fine jewellery retailer, has expanded its UK presence with the opening of its second showroom in Southall on January 31, 2025. The grand launch at 38 The Broadway, Southall UB1 1PT, was led by Councillor Ms. Yvonne Johnson, Mayor of Ealing, alongside Mr. John Paul Alukkas, Managing Director of Joyalukkas Group, and Ms. Sonia Alukkas, Director of the Group.

This new showroom complements Joyalukkas’ existing store at Green Street, East London, marking the brand’s continued growth in the city. The Southall store, situated in a bustling multicultural area known for its rich South Asian heritage, offers a wide range of traditional and contemporary jewellery to meet the demands of local clientele.

Southall, often called ‘Little India,’ shares its vibrant cultural atmosphere with Green Street, making it an ideal location for Joyalukkas. The brand’s expansion strategy is focused on key retail hubs with diverse communities that appreciate fine jewellery.

Joyalukkas is also ramping up its global expansion. The brand plans to invest Rs 2,400 crore over the next two years to open 30 new showrooms across India and 10 internationally. Upcoming store launches in India include locations in Jalandhar, Jodhpur, and Bangalore, slated for February 2025.

Currently, Joyalukkas operates nearly 100 stores in India and around 60 outlets in 10 countries worldwide.

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International News

Precious Metals Find Support On Ceasefire Optimism AUGMONT BULLION REPORT

Gold Is Trading At Y Oversold Levels Near The Critical Support Zone Of $4,300, Silver Testing Key Support In The $66–$67 Range

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  • Price Movement – Gold and silver are consolidating near key support levels as markets digest a fragile Israel-Iran ceasefire alongside mounting concerns over inflation and the prospect of further interest rate hikes.
  • Geopolitical Developments – President Trump confirmed that both parties are pursuing an immediate ceasefire, with final negotiations advancing. Israel and Iran announced a mutual halt to hostilities following a direct appeal from Washington. However, Tehran cautioned that it reserves the right to resume strikes if Israeli operations against Hezbollah in Lebanon continue.
  • Macro-economic Signals – CME FedWatch data shows markets now pricing a greater than 70% probability of a Fed rate hike by December. Investors are closely watching May’s U.S. CPI and PPI releases, due Wednesday, for clearer signals on the Fed’s policy trajectory. The European Central Bank is also widely expected to deliver a rate increase this week.

Technical Triggers    

  • Gold is currently trading at deeply oversold levels near the critical support zone of $4,300 (approximately Rs. 1,54,000). A technical rebound of 3–4% is anticipated from current levels, driven by bottom-fishing activity. However, a sustained break below this support would shift the near-term bias decisively lower, exposing the $4,000–$4,100 range (approximately Rs. 1,50,000–Rs. 1,51,500) as the next downside target.
  • Silver is similarly oversold, testing key support in the $66–$67 range (approximately Rs. 2,40,000–Rs. 2,42,000). As with gold, a 3–4% technical recovery is the base case on dip-buying, but a confirmed sustainability below this support would accelerate selling pressure toward $60 (approximately Rs. 2,20,000) in the short term.

Support and Resistance

International Gold Support Level
International Gold Resistance Level 
Domestic Gold Support Level
Domestic Gold Resistance Level
: $4300/oz
: $4500/oz
: Rs 154,000/10 gm
: Rs 160,000/10 gm
International Silver Support Level
International Silver Resistance Level  
Domestic Silver Support Level
Domestic Silver Resistance Level
: $66/oz
: $75/oz  
: Rs 240,000/kg
: Rs 260,000/kg

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