Connect with us

International News

Joyalukkas Opens Second Jewellery Showroom in the UK

Joyalukkas further expands its presence with showroom opening in Southal

Published

on

Joyalukkas, the renowned fine jewellery retailer, has expanded its UK presence with the opening of its second showroom in Southall on January 31, 2025. The grand launch at 38 The Broadway, Southall UB1 1PT, was led by Councillor Ms. Yvonne Johnson, Mayor of Ealing, alongside Mr. John Paul Alukkas, Managing Director of Joyalukkas Group, and Ms. Sonia Alukkas, Director of the Group.

This new showroom complements Joyalukkas’ existing store at Green Street, East London, marking the brand’s continued growth in the city. The Southall store, situated in a bustling multicultural area known for its rich South Asian heritage, offers a wide range of traditional and contemporary jewellery to meet the demands of local clientele.

Southall, often called ‘Little India,’ shares its vibrant cultural atmosphere with Green Street, making it an ideal location for Joyalukkas. The brand’s expansion strategy is focused on key retail hubs with diverse communities that appreciate fine jewellery.

Joyalukkas is also ramping up its global expansion. The brand plans to invest Rs 2,400 crore over the next two years to open 30 new showrooms across India and 10 internationally. Upcoming store launches in India include locations in Jalandhar, Jodhpur, and Bangalore, slated for February 2025.

Currently, Joyalukkas operates nearly 100 stores in India and around 60 outlets in 10 countries worldwide.

Continue Reading
Advertisement JewelBuzz Banner
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted

International News

Van Cleef & Arpels Gives Its Iconic Alhambra a Pink Enamel Makeover

The Maison Introduces Five New Alhambra Creations Featuring Translucent Pink Enamel and Yellow Gold

Published

on

Van Cleef & Arpels has unveiled a vibrant new chapter for its iconic Alhambra collection, introducing translucent pink enamel to the signature four-leaf clover motif for the first time. The new creations combine the Maison’s emblem of luck with yellow gold, bringing a fresh, contemporary expression to the enduring design.

The new five-piece selection comprises a Vintage Alhambra pendant, five-motif bracelet, 10-motif necklace, 20-motif long necklace and Magic Alhambra two-motif earrings. The earrings additionally feature guilloché yellow gold, adding texture and contrast to the pink enamel.

The distinctive pink is the result of several years of research at Van Cleef & Arpels’ enamel workshops. Inspired by the historic 17th-century “gold-ruby” technique, the colour is created using fine particles of gold rather than traditional pigments. Carefully controlled particle size, shape and concentration produce the desired translucent hue.

Adding to its visual depth, the enamel contains tiny bubbles, giving each Alhambra motif a distinctive character while creating subtle variations as the surface catches and reflects light. The motifs are framed by the Maison’s signature gold beaded contours, further enhancing the interplay between the pink enamel and yellow gold.

Since its debut in 1968, Alhambra has continually evolved through different stones, materials and colours while retaining its instantly recognisable four-leaf clover silhouette. The introduction of enamel marks another significant step in that evolution, bringing together heritage craftsmanship, technical innovation and contemporary colour.

With its new pink interpretation, Van Cleef & Arpels continues to reinvent one of jewellery’s most recognisable motifs, demonstrating how traditional savoir-faire can give a familiar icon an entirely new expression.

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x