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Limelight Diamonds secures $11M to fuel its retail growth

The leader in the LGD sector will use the funds for its aggressive expansion plans of opening 100 stores by 2026

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Limelight Lab Grown Diamonds, India’s largest LGD jewellery brand, raises close to
$11 million (INR 90 Crore) in a funding round from leading fund houses, reputed broking firms, family offices and the promoters.

With this fresh capital, the Company aims to bolster its operational growth, strengthen the Brand’s design offerings, and increase its retail footprint in the country to maintain its leadership position in the Lab Grown Diamond sector.

Founded by Pooja Madhavan in 2019, Limelight has emerged as the largest & fastest growing retail brand in the lab grown diamond jewellery sector with 30+ operational stores, 30 shop-in shops across 35+ cities in India. A one-of-a-kind fully vertically integrated brand, the Company is backed by two major powerhouses – the world’s largest producer of LGDs (The Bhathwari Group) as well as Asia’s largest jewellery manufacturer (The Emerald Group).

With rapid growth seen by the Brand in the last 2 years and plans of extensive offline and online expansion, the customer focused Brand is aligning with consumer trends towards affordable and sustainable luxury.

The investment in Limelight comes at a time when consumers are increasingly shifting to lab grown diamond studded jewellery influenced by deepening awareness on LGDs and a shift towards design and ethos led jewellery preferences. Reports suggest that the LGD sector in India is growing at 15-20% annually and this will further facilitate the Brand’s expansion plans in India.

Commenting on the milestone, Mrs Pooja Madhavan, MD of the company, expressed gratitude towards her customers and stakeholders. “The investment comes at a perfect time when the LGD sector is seeing a disruptive boom in India and will help us accelerate our growth to reach newer heights. We are on a mission to disrupt India’s $80 billion jewellery market by offering consumers the widest choice of designer jewellery at the sweetest price points. We remain focused on making Limelight the largest sustainable luxury jewellery brand from India to the world.”

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International News

Precious Metals at the Crossroads – Geopolitics, Inflation, and Key Technical Levels AUGMONT BULLION REPORT

Crisis Disrupting Energy Supplies, Pushing Inflation Risks Higher, Increasing The Probability Of Central Bank Interest Rate Hikes

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Safe-Haven Dynamics – Gold and Silver prices are consolidating as investors assess the possibility of U.S.-Iran diplomatic talks and the uncertain future of the current ceasefire. Both nations are scheduled for peace negotiations in Islamabad this week. However, the ceasefire came under threat on Monday following the seizure of a cargo vessel, raising doubts about whether talks will proceed as planned.

  • Geopolitical Developments– The ongoing Middle East conflict has caused a significant disruption to energy supplies, pushing inflation risks higher and increasing the probability of central bank interest rate hikes — both of which create headwinds for gold prices. Adding to the uncertainty, President Donald Trump indicated he will not extend the truce if no agreement is reached before its deadline, and has stated that the Strait of Hormuz will stay closed until a deal is finalized.
  • Macro-economic Signals – Markets are closely watching for clarity on whether the Islamabad talks will proceed, and if so, whether they result in a ceasefire extension or a broader peace agreement. Gold’s price direction will continue to be driven by Middle East outcomes and their downstream effects on energy costs and inflation expectations.

Technical Triggers

  • Gold is trading in the range of $4750 (~ Rs 152,500) and $4850 (~Rs 155,000) from past few days. Either side breakout or breakdown will give 3-4% directional move.
  • Silver is trading in the range of $78 (~ Rs 248,000) and $81 (~Rs 257,000) from past few days. Either side breakout or breakdown from this band will give 3-4% price swing.

Support and Resistance

International Gold Support Level
International Gold Resistance Level 
Domestic Gold Support Level
Domestic Gold Resistance Level
: $4600/oz
: $5000/oz
: Rs 153,000/10 gm
: Rs 160,000/10 gm
International Silver Support Level
International Silver Resistance Level 
Domestic Silver Support Level
Domestic Silver Resistance Level
: $75/oz
: $82/oz 
: Rs 235,000/kg
: Rs 260,000/kg  
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