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Jemora Gemhouse unveils exclusive auction platform

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Jemora Gemhouse (JGH), an innovative auction house dedicated to rare and valuable polished coloured gemstones, is set to redefine the gemstone market by bridging the gap between coloured gemstone owners and an exclusive network of buyers. The auction house aims to establish a sanctuary for the world’s rarest gems.

Founded  by Dev Shetty, Jemora Gemhouse (JGH) is part of Gaston Group, a UAE-headquartered company.

In the past, Shetty played a key role in the turnaround of Gemfields by developing their emerald and ruby mines. He also founded Fura Gems, the only company mining emerald, ruby, and sapphire globally.  JGH leverages Shetty’s transformative expertise in the coloured gemstone industry, including notable achievements such as the record-breaking sale of the 55.22-carat “Estrela de Fura Ruby” for $35 million, the highest price ever paid for any coloured gemstone.

Jemora Gemhouse will offer collectors, luxury brands, and trade partners access to some of the world’s most exquisite, rare and valuable collections of polished coloured gems.

Dev Shetty shared his vision for the auction house: “I’m excited to unveil Jemora Gemhouse, the first-of-its-kind auction house dedicated to extremely rare and exclusive polished coloured gemstones. For years, the industry has needed a specialised platform to showcase premium-coloured gems to the right audience, bypassing the constraints of traditional auction houses. Jemora Gemhouse fulfils this demand by connecting sellers directly with buyers, ensuring that the finest gemstones achieve their true market value.”

He added, “Our inaugural auction promises to be a milestone event, featuring once-in-a-lifetime collections that are simply irreplaceable. I want to thank the team at Jemora Gemhouse for working very hard to assemble this exquisite collection, and DMCC for hosting this launch at its world-class facility in the Dubai Diamond Exchange.

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Van Cleef & Arpels Gives Its Iconic Alhambra a Pink Enamel Makeover

The Maison Introduces Five New Alhambra Creations Featuring Translucent Pink Enamel and Yellow Gold

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Van Cleef & Arpels has unveiled a vibrant new chapter for its iconic Alhambra collection, introducing translucent pink enamel to the signature four-leaf clover motif for the first time. The new creations combine the Maison’s emblem of luck with yellow gold, bringing a fresh, contemporary expression to the enduring design.

The new five-piece selection comprises a Vintage Alhambra pendant, five-motif bracelet, 10-motif necklace, 20-motif long necklace and Magic Alhambra two-motif earrings. The earrings additionally feature guilloché yellow gold, adding texture and contrast to the pink enamel.

The distinctive pink is the result of several years of research at Van Cleef & Arpels’ enamel workshops. Inspired by the historic 17th-century “gold-ruby” technique, the colour is created using fine particles of gold rather than traditional pigments. Carefully controlled particle size, shape and concentration produce the desired translucent hue.

Adding to its visual depth, the enamel contains tiny bubbles, giving each Alhambra motif a distinctive character while creating subtle variations as the surface catches and reflects light. The motifs are framed by the Maison’s signature gold beaded contours, further enhancing the interplay between the pink enamel and yellow gold.

Since its debut in 1968, Alhambra has continually evolved through different stones, materials and colours while retaining its instantly recognisable four-leaf clover silhouette. The introduction of enamel marks another significant step in that evolution, bringing together heritage craftsmanship, technical innovation and contemporary colour.

With its new pink interpretation, Van Cleef & Arpels continues to reinvent one of jewellery’s most recognisable motifs, demonstrating how traditional savoir-faire can give a familiar icon an entirely new expression.

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