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Joyalukkas Opens Second Jewellery Showroom in the UK

Joyalukkas further expands its presence with showroom opening in Southal

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Joyalukkas, the renowned fine jewellery retailer, has expanded its UK presence with the opening of its second showroom in Southall on January 31, 2025. The grand launch at 38 The Broadway, Southall UB1 1PT, was led by Councillor Ms. Yvonne Johnson, Mayor of Ealing, alongside Mr. John Paul Alukkas, Managing Director of Joyalukkas Group, and Ms. Sonia Alukkas, Director of the Group.

This new showroom complements Joyalukkas’ existing store at Green Street, East London, marking the brand’s continued growth in the city. The Southall store, situated in a bustling multicultural area known for its rich South Asian heritage, offers a wide range of traditional and contemporary jewellery to meet the demands of local clientele.

Southall, often called ‘Little India,’ shares its vibrant cultural atmosphere with Green Street, making it an ideal location for Joyalukkas. The brand’s expansion strategy is focused on key retail hubs with diverse communities that appreciate fine jewellery.

Joyalukkas is also ramping up its global expansion. The brand plans to invest Rs 2,400 crore over the next two years to open 30 new showrooms across India and 10 internationally. Upcoming store launches in India include locations in Jalandhar, Jodhpur, and Bangalore, slated for February 2025.

Currently, Joyalukkas operates nearly 100 stores in India and around 60 outlets in 10 countries worldwide.

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DiamondBuzz

Diamond Slump forces Debswana to diversify into copper, platinum and solar

Diamond-centric mining models is giving way to broader resource portfolios

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Debswana Diamond Company, the 50–50 joint venture between the Botswana government and De Beers, is moving to diversify into copper, platinum and renewable energy as the prolonged downturn in natural diamond demand pressures earnings and forces the industry to rethink its growth strategy.

The company’s board has approved plans to invest in a portfolio of non-diamond projects after revenue fell 46% in 2024, the latest available financial year, highlighting the scale of the downturn in the global diamond market.

The move signals a strategic shift toward commodities with stronger long-term demand fundamentals, particularly copper, which is central to global electrification and energy-transition infrastructure.

Debswana’s diversification reflects a broader industry pivot as diamond producers confront weak consumer demand, rising competition from lab-grown stones and elevated inventories across the supply chain.

The shift is also visible among smaller exploration companies. Botswana Diamonds recently rebranded as Botswana Minerals, signalling its own strategic focus on copper exploration rather than diamonds.

Together, these moves underscore a growing consensus across the sector: the era of diamond-centric mining models is giving way to broader resource portfolios anchored in energy-transition metals.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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