GlamBuzz
Jos Alukkas Crafts an Exclusive Ruby & Polki Necklace for Keerthy Suresh’s Wedding
A bride’s jewellery is more than just an accessory—it is a reflection of heritage, artistry, and emotions faceted on every gemstone. Jos Alukkas, a distinguished name in fine jewellery, crafted an exquisite ruby and polki diamond necklace for acclaimed actress Keerthy Suresh’s wedding, a piece that resonates with tradition and timeless craftsmanship.
Keerthy Suresh tied the knot with her longtime love, Antony Thattil, an entrepreneur, on December 12, 2024, in an intimate and stunning beachside ceremony in Goa. Surrounded by close family and friends, the couple’s special day was filled with love, joy, and cherished moments. To mark this unforgettable occasion, Keerthy chose to wear a handcrafted masterpiece by Jos Alukkas, a necklace that reflects both her love for culture and finesse.
A Regal Necklace Inspired by Royal Heritage
Inspired by the grandeur of Indian royal ornaments, the necklace features a harmonious blend of deep red rubies, handpicked from the blazing sands of Rajasthan, uncut polkies, and brilliant diamonds. The intricate motifs, reminiscent of regal chandeliers, cascade elegantly, forming a design that embodies both sophistication and tradition. Each gemstone, carefully arranged, adds to the bold yet graceful silhouette, reflecting Keerthy’s personal style and the uniqueness of her special day.
Adding to the emotional depth of her bridal ensemble, Keerthy paired the stunning necklace with a cherished red Banarasi saree, worn by her mother 30 years ago on her wedding day. Restored and redesigned by renowned designer Anita Dongre, the saree featured intricate silver floral motifs and zari embroidery, beautifully complementing the brilliance of the necklace. The ensemble was completed with matching earrings, a statement maang tikka, and a delicate set of bangles, each piece further accentuating Keerthy’s grace and elegance.
Keerthy’s choice to wear her mother’s saree adds a deeply personal and emotional touch to her wedding day, reflecting the strong bond between the two and the legacy of love and tradition passed down through generations.
John Alukkas, Managing Director of Jos Alukkas, said, “Designing this exquisite piece for Keerthy Suresh, our brand ambassador, was not just a creative journey but also a personal one. Having known Keerthy for years, this was a moment of celebration for all of us at Jos Alukkas. This necklace is more than just jewellery—it’s a symbol of artistry, exclusivity, and the deep bond we share with her.”
Introducing an Exclusive Bridal Jewellery Collection
To celebrate this union of heritage and craftsmanship, Jos Alukkas has introduced an exclusive line of customized bridal jewellery. This collection embodies the essence of tradition and personalization, offering brides the opportunity to create jewellery that reflects their unique story. Whether it’s timeless polki necklaces, intricately designed temple jewellery, or contemporary diamond creations, this collection is dedicated to those who seek exclusivity, elegance, and legacy.
GlamBuzz
Aura Bling Jewels Redefines The Mangalsutra With The Saubhagya Collection With Nehha Pendse
Contemporary Designs That Blend Tradition, Versatility and Everyday Elegance
The new collection presents the mangalsutra for today’s woman through lightweight, contemporary designs with interchangeable pendants and Italian-design chains, supported by a digital-first campaign ‘Rooted, Not Restricted’.
Nashik, 5th August 2026: Aura Bling Jewels has unveiled the Saubhagya Collection, a contemporary mangalsutra line launched alongside its new brand campaign, ‘Rooted, Not Restricted’, starring film and television actress Nehha Pendse.
Crafted for the modern Indian woman, the collection brings together 25 lightweight designs, in an 18K gold-plated finish with anti-tarnish protection built to move as effortlessly as she does. Blending understated elegance with everyday versatility, each piece transitions seamlessly from workwear to festive wear to westernwear, while staying true to the mangalsutra’s timeless symbolism.
The Saubhagya Collection gives the mangalsutra a fresh, contemporary identity—one that reflects how today’s women live, dress and express themselves. Featuring interchangeable pendants paired with sophisticated Italian-designed chains, the collection offers a rare mix of versatility, elegance and innovation in a single design.
The launch marks another milestone in Aura Bling Jewels’ journey as a design-led jewellery brand built on everyday elegance, further strengthening its growing portfolio of thoughtfully crafted, contemporary pieces.
Powering it all is the digital-first campaign, ‘Rooted, Not Restricted’, which captures the evolving aspirations of modern women who seek jewellery that effortlessly blends heritage with versatility. Through a series of striking campaign films and digital assets featuring Nehha Pendse, Aura Bling Jewels reimagines the mangalsutra as a contemporary symbol of tradition, thoughtfully designed to complement everyday wardrobes.
Commenting on the launch, Neha Kotawar, CEO & Co-Founder, and Anant Jadhav, CMO & Co-Founder, Aura Bling Jewels, said:
“We’ve always believed elegance should be part of everyday life, not reserved for special occasions. The Saubhagya Collection reflects this philosophy by giving the mangalsutra a contemporary expression through lightweight craftsmanship, versatile design and everyday wearability. With ‘Rooted, Not Restricted’, we hope to encourage women to embrace tradition in a way that feels authentic to their lifestyles.”
Speaking about her association with Aura Bling Jewels, actress Nehha Pendse said:
“The mangalsutra has always represented love and commitment, but I believe it can also reflect confidence and individuality. What I love about Aura Bling’s collection is that it allows women to celebrate tradition while expressing their own personal style. That’s exactly what ‘Rooted, Not Restricted’ stands for, and I’m delighted to be associated with this campaign.”
Designed and crafted in Nashik, the Saubhagya Collection reflects Aura Bling Jewels’ deep-rooted commitment to Indian craftsmanship, reimagined for contemporary lifestyles. Guided by its philosophy of ‘Elegance for Everyday’, the brand continues to push the boundaries of modern jewellery blending premium craftsmanship, thoughtful design and everyday wearability into every piece.
Collection Highlights:
- Officially titled the Saubhagya Collection, 25 designs launching now, with 10 more to follow
- Designed for everyday wear with lightweight construction, 18K gold plating, anti-tarnish protection and hypoallergenic materials
- Interchangeable pendants paired with Italian design chains, a first-of-its-kind offering in the category
- The collection is available at prices starting from INR 2,499
- Currently available on AuraBlingJewels.com, and at the Aura Bling Jewels’ showroom in Nashik, Maharashtra
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