GlamBuzz
Jos Alukkas Crafts an Exclusive Ruby & Polki Necklace for Keerthy Suresh’s Wedding
A bride’s jewellery is more than just an accessory—it is a reflection of heritage, artistry, and emotions faceted on every gemstone. Jos Alukkas, a distinguished name in fine jewellery, crafted an exquisite ruby and polki diamond necklace for acclaimed actress Keerthy Suresh’s wedding, a piece that resonates with tradition and timeless craftsmanship.
Keerthy Suresh tied the knot with her longtime love, Antony Thattil, an entrepreneur, on December 12, 2024, in an intimate and stunning beachside ceremony in Goa. Surrounded by close family and friends, the couple’s special day was filled with love, joy, and cherished moments. To mark this unforgettable occasion, Keerthy chose to wear a handcrafted masterpiece by Jos Alukkas, a necklace that reflects both her love for culture and finesse.
A Regal Necklace Inspired by Royal Heritage
Inspired by the grandeur of Indian royal ornaments, the necklace features a harmonious blend of deep red rubies, handpicked from the blazing sands of Rajasthan, uncut polkies, and brilliant diamonds. The intricate motifs, reminiscent of regal chandeliers, cascade elegantly, forming a design that embodies both sophistication and tradition. Each gemstone, carefully arranged, adds to the bold yet graceful silhouette, reflecting Keerthy’s personal style and the uniqueness of her special day.
Adding to the emotional depth of her bridal ensemble, Keerthy paired the stunning necklace with a cherished red Banarasi saree, worn by her mother 30 years ago on her wedding day. Restored and redesigned by renowned designer Anita Dongre, the saree featured intricate silver floral motifs and zari embroidery, beautifully complementing the brilliance of the necklace. The ensemble was completed with matching earrings, a statement maang tikka, and a delicate set of bangles, each piece further accentuating Keerthy’s grace and elegance.
Keerthy’s choice to wear her mother’s saree adds a deeply personal and emotional touch to her wedding day, reflecting the strong bond between the two and the legacy of love and tradition passed down through generations.

John Alukkas, Managing Director of Jos Alukkas, said, “Designing this exquisite piece for Keerthy Suresh, our brand ambassador, was not just a creative journey but also a personal one. Having known Keerthy for years, this was a moment of celebration for all of us at Jos Alukkas. This necklace is more than just jewellery—it’s a symbol of artistry, exclusivity, and the deep bond we share with her.”
Introducing an Exclusive Bridal Jewellery Collection
To celebrate this union of heritage and craftsmanship, Jos Alukkas has introduced an exclusive line of customized bridal jewellery. This collection embodies the essence of tradition and personalization, offering brides the opportunity to create jewellery that reflects their unique story. Whether it’s timeless polki necklaces, intricately designed temple jewellery, or contemporary diamond creations, this collection is dedicated to those who seek exclusivity, elegance, and legacy.
GlamBuzz
Senco Gold & Diamonds Launches Its first Rourkela Store With Bhumi Pednekar Ahead Of Akshaya Tritiya
Located in Udit Nagar (Odisha), the brand’s first store, inaugurated by Bhumi Pednekar in the city, opens with much fanfare, offering a refreshed and modern retail experience for consumers
Stepping into Rourkela at one of the most meaningful moments of the year, Senco Gold & Diamonds marks the grand opening of its first store in the city ahead of Akshaya Tritiya, India’s most auspicious occasion for buying gold. With a legacy of 87 years in fine jewellery craftsmanship, the brand brings Rourkela not only a wider selection of designs but also the reassurance of enduring trust, integrity, and design excellence. As families prepare for the festive season, the store offers a refined destination that beautifully blends tradition, modernity, and the dependable quality Senco is known for.
The launch was celebrated in style, with Suvankar Sen, MD & Founder, and actor Bhumi Pednekar, who added a touch of festive sparkle to the occasion with her presence.
Designed as a modern jewellery destination, the expansive 5,000 sq. ft. store spans two floors and showcases Senco’s signature craftsmanship across gold, diamond, and platinum collections. From heirloom-inspired designs to sleek contemporary creations, the store delivers an elevated and immersive retail experience, perfectly timed for the season when shoppers look for jewellery that symbolises prosperity, celebration, and new beginnings.
Senco has unveiled its latest antique jewellery collection, thoughtfully crafted to resonate with the region’s cultural aesthetic, marking a special highlight at the store. The store showcases some of Senco’s most cherished collections, reflecting the brand’s distinctive design language and commitment to fine craftsmanship. Bringing together the charm of traditional karigari with contemporary design sensibilities, the curation strikes an effortless balance between heritage and modern style. From everyday essentials and festive gold to high-polish diamonds and handcrafted statement pieces, the store offers a thoughtfully curated selection that honours India’s rich legacy while seamlessly aligning with modern elegance.
Actor Bhumi Pednekar Said:

“I’ve always loved how Senco creates jewellery that feels effortless yet striking. There’s a warmth and authenticity in their pieces that I really connect with, because you can see the heart, the craft, and the story behind every design. With Akshaya Tritiya coming up, it feels even more special to be here today. This is such a meaningful time for families to bring home jewellery that symbolises prosperity and new beginnings. I’m excited for Rourkela to experience jewellery that not only looks beautiful but also feels personal and purposeful.”
Speaking at the launch, Suvankar Sen, MD & CEO, Senco Gold & Diamonds, Said:
“Rourkela represents a promising market with a deep cultural and emotional connection to jewellery, especially during auspicious occasions like Akshaya Tritiya. As we continue expanding across India, our focus remains on exceptional product quality, design excellence, and a customer-first retail experience. Having Bhumi with us today adds an extra layer of meaning; her grounded, conscious, and contemporary style reflects the very values Senco stands for, values shaped by an 87-year legacy of trust and craftsmanship.”

Joita Sen, Director, Head of Marketing and Designs, added, Said:

“Opening in Rourkela ahead of Akshaya Tritiya makes this moment truly special for us. Eastern India has always been integral to Senco’s journey, and with this store, we are bringing our heritage of trust, quality, and design innovation even closer to customers here. Our aim is to offer a seamless, modern, and warm retail experience that matches the evolving aspirations of the city.”
Strategically located in Udit Nagar, the store is poised to become a key jewellery destination for shoppers in Rourkela, blending Senco’s rich heritage with a contemporary, welcoming retail environment at the perfect time for festive buying.
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