BrandBuzz
Cartier Opens First West Coast Airport Boutique at LAX
New boutique at Los Angeles International Airport reflects the Maison’s luxury vision and commitment to sustainability, offering a unique experience for travelers.
Cartier has unveiled its first West Coast airport boutique at Los Angeles International Airport (LAX), in collaboration with DFS Group Limited. Located within the Tom Bradley International Terminal, this boutique marks a key step in Cartier’s ongoing global expansion, now spanning 24 boutiques across 19 major airports worldwide. The LAX boutique further solidifies Cartier’s dedication to providing exceptional luxury experiences for travelers.
Designed to capture the essence of Los Angeles, the boutique’s exterior features a champagne gold panel inspired by California’s coastal waves, extending seamlessly into the interior. Inside, the space showcases a sophisticated palette of sandy neutrals, ocean blues, and sunset hues, with Cartier’s signature champagne tones accentuating the design. A stunning mural of the Maison’s iconic panther integrates elements of Los Angeles’ architectural landscape, offering a captivating blend of art and culture for visitors.
Virginie Martignac, Global Travel Retail Director at Cartier, remarked, “The opening of this boutique highlights our commitment to enhancing our presence at key global airports. We are thrilled to collaborate with DFS and LAX to create a unique space that reflects both Cartier’s creativity and the dynamic spirit of Los Angeles.”
Walter Bolognino, President & CEO of Cartier North America, expressed his excitement, stating, “Los Angeles has been home to Cartier for over 50 years, and we are delighted to bring this new experience to travelers from around the world.”
DFS Group also emphasized the significance of the partnership, with Malissa Iannone Akay, Global President of Merchandising and Marketing at DFS, noting, “This boutique strengthens our long-standing collaboration with Cartier, aligning with our mission to offer travelers exclusive and innovative luxury experiences.”
Focusing on sustainability, Cartier aims for the LAX boutique to achieve LEED certification, reinforcing its commitment to responsible luxury. The boutique features a curated selection of Cartier’s iconic jewelry, timepieces, fragrances, and leather goods, offering travelers a glimpse into the world of craftsmanship and creativity that defines the Maison.
BrandBuzz
Van Cleef & Arpels Introduces The Ludo Secret Watch, Where Jewellery Hides Time
The Maison Reimagines Its Iconic 1934 Design Through A Hidden Timepiece Wrapped In High Jewellery Elegance.
Van Cleef & Arpels has unveiled its new Ludo Secret watch, a creation that seamlessly blurs the line between high jewellery and functional timekeeping. Reviving one of the Maison’s most iconic designs first introduced in 1934, the collection draws inspiration from the shape of a belt and the sophistication of couture jewellery, transforming a watch into an elegant statement piece.
Designed to conceal its purpose at first glance, the Ludo Secret watch wraps around the wrist with polished yellow gold links accented by vivid blue sapphires. Its hidden utility is revealed through a clever mechanism — a gentle press on both sides of the jewellery buckle unveils a white mother-of-pearl dial, offering an element of surprise and reinforcing the Maison’s signature approach to mystery, craftsmanship and timeless elegance.
The design reflects Van Cleef & Arpels’ long-standing expertise in transforming everyday objects into artistic expressions, where technical precision and jewellery craftsmanship coexist. The Ludo collection, originally inspired by a belt design created by Louis Arpels, has remained one of the Maison’s most recognisable signatures over the decades and continues to evolve through contemporary reinterpretations.
More than a traditional wristwatch, the Ludo Secret watch represents a growing movement within luxury timepieces where wearability, storytelling and design innovation take centre stage. By concealing the time display beneath an intricate jewellery composition, the creation offers both practical utility and a sense of discovery, making it a distinctive addition for collectors and enthusiasts seeking pieces that extend beyond conventional watchmaking.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.