BrandBuzz
Cartier Opens First West Coast Airport Boutique at LAX
New boutique at Los Angeles International Airport reflects the Maison’s luxury vision and commitment to sustainability, offering a unique experience for travelers.
Cartier has unveiled its first West Coast airport boutique at Los Angeles International Airport (LAX), in collaboration with DFS Group Limited. Located within the Tom Bradley International Terminal, this boutique marks a key step in Cartier’s ongoing global expansion, now spanning 24 boutiques across 19 major airports worldwide. The LAX boutique further solidifies Cartier’s dedication to providing exceptional luxury experiences for travelers.
Designed to capture the essence of Los Angeles, the boutique’s exterior features a champagne gold panel inspired by California’s coastal waves, extending seamlessly into the interior. Inside, the space showcases a sophisticated palette of sandy neutrals, ocean blues, and sunset hues, with Cartier’s signature champagne tones accentuating the design. A stunning mural of the Maison’s iconic panther integrates elements of Los Angeles’ architectural landscape, offering a captivating blend of art and culture for visitors.
Virginie Martignac, Global Travel Retail Director at Cartier, remarked, “The opening of this boutique highlights our commitment to enhancing our presence at key global airports. We are thrilled to collaborate with DFS and LAX to create a unique space that reflects both Cartier’s creativity and the dynamic spirit of Los Angeles.”
Walter Bolognino, President & CEO of Cartier North America, expressed his excitement, stating, “Los Angeles has been home to Cartier for over 50 years, and we are delighted to bring this new experience to travelers from around the world.”
DFS Group also emphasized the significance of the partnership, with Malissa Iannone Akay, Global President of Merchandising and Marketing at DFS, noting, “This boutique strengthens our long-standing collaboration with Cartier, aligning with our mission to offer travelers exclusive and innovative luxury experiences.”
Focusing on sustainability, Cartier aims for the LAX boutique to achieve LEED certification, reinforcing its commitment to responsible luxury. The boutique features a curated selection of Cartier’s iconic jewelry, timepieces, fragrances, and leather goods, offering travelers a glimpse into the world of craftsmanship and creativity that defines the Maison.
BrandBuzz
GIVA and Kriti Sanon Come Together For A New Era Of Modern Jewellery
Style, Sealed In Silver; Is A Fun New Campaign Film Featuring Kriti Sanon, Marking A New Chapter For India’s Most-Loved Fine Silver Jewellery Brand
GIVA, India’s fastest-growing fine jewellery brand, today announced a landmark partnership with National Award-winning actor Kriti Sanon as its newest brand ambassador and the face of a fun new brand film, cementing a relationship built on genuine conviction in what GIVA stands for.
At the heart of the launch is Style, Sealed in Silver, a fun and elevated campaign film that reflects how today’s consumers wear jewellery, not just for occasions, but as an extension of their identity, mood, and personal style. The film is a deliberate departure from the reverent, occasion-first language of traditional jewellery advertising. It celebrates silver not as a compromise but as a choice, worn with pride, gifted with intention, and sealed in the kind of quality that lasts a lifetime
Speaking about the collaboration, Kriti Sanon Said:
“I have always believed that the jewellery you wear every day says something about who you are, and GIVA understands that beautifully. The brand reflects the confidence, individuality, and self-expression that modern women resonate with today. This is not just a campaign for me, it is a genuine belief in what GIVA is building.”
GIVA has always believed that the right partnership goes beyond visibility; it is about shared vision and genuine resonance. Kriti Sanon embodies the spirit of the modern GIVA woman: confident, accomplished, expressive, and entirely herself. From her National Award-winning performance in Mimi to commercial successes like Crew and Teri Baaton Mein Aisa Uljha Jiya, Kriti has built a career rooted in versatility, authenticity, and breaking convention, values that mirror GIVA’s own disruptive journey in a traditionally gold-dominated jewellery market.
Speaking of the association, Ishendra Agarwal, Founder of GIVA, Said:
From 1 store to 300+, every step of GIVA’s journey has been about one thing: building something real. Kriti choosing to represent GIVA is a reflection of how far this brand has come. She is not just the face of the brand; she is a partner in where we are going, bringing the same energy, authenticity, and ambition to GIVA that she brings to everything she does.
Over the years, GIVA has grown into something we’re deeply proud of, a brand that millions of Indian women have made their own. Kriti becoming part of that story feels like a powerful new chapter for us.”
The campaign rolls out across digital, OTT, and retail touchpoints, with a full 360-degree activation planned across GIVA’s omnichannel network of stores, e-commerce platforms, and social channels.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.