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WAMIQA GABBI Appointed First National Brand Ambassador Of  EVERLITE BY SENCO

The Appointment Of Wamiqa Gabbi Marks The Next Phase Of The Brand’s Journey As It Accelerates Its Expansion Across India,

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Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first-ever National brand ambassador, marking an important milestone in the brand’s growth journey. The association comes as Everlite enters its next phase of expansion, with plans to strengthen its retail presence across the country and deepen its connect with a younger, fashion-conscious consumer base.

With a growing presence across 6 states and 8 cities, with 17 stores across India, Sennes has established a strong and growing retail presence in the country. The appointment of Wamiqa as its first national brand ambassador is part of the brand’s broader expansion strategy, aimed at strengthening its identity, widening its consumer appeal and bringing greater focus to the evolving role of lightweight jewellery in everyday dressing.

Known for her effervescent personality, expressive eyes, contemporary style and an instinctive ability to make every look her own, Wamiqa represents a new generation of women who are approaching jewellery with the same ease and individuality with which they approach fashion. Her association with Everlite comes at a time when lightweight jewellery is becoming increasingly relevant to how younger consumers shop, style and wear their jewellery.

Wamiqa Gabbi said:

“I’ve always been drawn to jewellery that I can actually live in, pieces I can put on in the morning and forget I’m wearing, but that still make a look feel considered. That is what I love about Everlite. The designs have the detail and beauty of fine jewellery, but they feel incredibly easy and natural to wear. Whether I’m dressing up for an evening out or keeping it simple during the day, I like jewellery that moves with me rather than dictates the look.

That sense of freedom is something I really connect with, and it’s what makes being part of Everlite feel so natural,”

Commenting on the association, Joita Sen, Whole-Time Director & Head of Marketing and Design, Senco Gold & Diamonds, said:

“Wamiqa represents the way jewellery is evolving today, more personal, more versatile and more effortless. She has a very distinct sense of style and the confidence to make every look her own, which makes her a natural fit for Everlite. She embodies the modern Everlite woman, someone who wants jewellery to be part of her everyday wardrobe, rather than something reserved only for special occasions. We are delighted to have her represent the brand as we take the lightweight jewellery conversation to a new generation.”

As Everlite expands its presence across the country, the brand continues to respond to a changing jewellery landscape where consumers are increasingly looking for pieces that can move beyond occasion dressing. Everlite offers contemporary designs across 9K, 14K and 18K gold, along with diamond jewellery, spanning earrings, rings, pendants, bracelets, bangles and more. Designed to move from workdays and everyday dressing to evenings and celebrations, the brand brings together the craftsmanship of fine jewellery with the freedom of lightness.

Backed by the legacy of Senco Gold & Diamonds, Everlite has built its identity around lightweight jewellery that brings together design, craftsmanship and ease. Its portfolio includes gold and diamond designs across multiple styles, with Cloud9 featuring 9K gold and diamond jewellery created for effortless day-to-night styling.

The appointment of Wamiqa Gabbi as Everlite’s first brand ambassador marks the next phase of the brand’s journey as it accelerates its expansion across India, strengthens its consumer connect and continues to establish lightweight jewellery as an integral part of everyday fine jewellery

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National News

GJC lauds GST 2.0, says it is landmark reform that ushers in a new era of trust, transparency, for GJ  sector

It reflects the government’s commitment to ease of doing business and provides jewellers with the confidence to focus on growth, innovation, and customer service.

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Rajesh Rokde, Chairman -GJC issued a statement on The 57th GST Council recommendation. Which included  a series of measures to simplify tax administration, accelerate refunds and reduce compliance costs, with potential benefits for India’s gem and jewellery manufacturers, exporters, wholesalers and retailers.

The statement read:

GST 2.0 is a landmark reform that ushers in a new era of trust, transparency, and efficiency for the gems and jewellery sector. It reflects the government’s commitment to ease of doing business and provides jewellers with the confidence to focus on growth, innovation, and customer service.

 These progressive steps will strengthen industry credibility, safeguard livelihoods, and contribute to sustainable development across India. The Council’s recommendations comprehensively address areas that jewellers have long sought reform in — from smoother movement of goods in transit and faster automated refunds that improve cash flow, to fairer notices that reduce litigation and ensure natural justice.

The rationalization of penalties, reduction of the general penalty cap, and recognition of employee insurance ITC reflect a balanced approach that values both compliance and care for our workforce. Most importantly, the withdrawal of arrest powers and the increase in prosecution thresholds will instill greater trust and confidence across the trade.

 Together, these measures will reduce disruption, improve working capital, safeguard livelihoods, and create a more supportive business environment. GJC wholeheartedly welcomes GST 2.0 as a forward-looking framework that empowers jewellers, enhances industry credibility, and contributes to sustainable growth for one of India’s most vital sectors

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