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Actor Harshvardhan Rane Announced As The Face Of Ti22 By Aham- A Titanium With Gold and Diamonds Collection By Senco Gold and Diamonds
Be Bold. Be Strong.
A Contemporary Expression Of Modern Masculinity, Ti22 By Aham Brings Together The Strength and Lightness Of Titanium With The Timeless Appeal Of Gold and Diamonds, Created For Men Who Define Their Own Identity.
Senco Gold & Diamonds today announced actor Harshvardhan Rane as the face of Ti22 by Aham, its latest titanium, gold and diamond collection under its dedicated men’s jewellery brand, Aham. Reflecting the evolving expression of modern masculinity, Ti22 by Aham brings together the strength and lightness of titanium with the timeless appeal of gold and diamonds. With Harshvardhan Rane at the heart of the campaign, the collection embodies a new generation of men who embrace individuality, authenticity and quiet confidence, staying true to the philosophy “Be Bold. Be Strong.”
Ti22 by Aham was launched in Mumbai today at One8 Commune, Juhu. Harshvardhan Rane was present at the launch sporting the collection, wearing the striking titanium bracelet and pendant. Looking sharp and dapper, he carried the new range with effortless style, perfectly embodying the collection’s bold, contemporary aesthetic.
For Senco Gold & Diamonds, Aham represents a contemporary vision for men’s jewellery, one where thoughtful design meets self-expression. Derived from the Sanskrit word for self or inner identity, Aham is built around the belief that jewellery should reflect personality rather than convention. With Ti22 by Aham, that philosophy evolves through one of the world’s most enduring materials, creating pieces that are modern, versatile, and designed for everyday wear. Titanium brings strength, lightness and resilience, while its scratch-resistant, corrosion-resistant and hypoallergenic properties make it a skin-friendly choice for everyday wear. Gold and diamonds add a timeless dimension to the collection, bringing together material innovation with enduring karigari.
Built around clean silhouettes, purposeful detailing and resilient craftsmanship, the collection balances material innovation with understated design. The Ti22 by Aham collection includes a wide range of men’s chains, pendants, ear studs, bracelets, kadas and rings, crafted in Titanium with Gold and Diamonds. The result is jewellery that moves effortlessly between work, travel and everyday moments while reflecting a more personal expression of modern masculinity. It is jewellery for men who understand that confidence isn’t performative, it’s lived. Ti22 by Aham is designed for those who choose to be bold in their individuality and strong in their sense of self.
Leading this new chapter is Harshvardhan Rane, whose public persona mirrors the philosophy behind Aham. The “Be Bold. Be Strong” campaign reflects his approach to life and craft. Known for his disciplined approach to life and craft, his understated style is shaped less by trends than by intention. He represents a generation of men who value authenticity over excess, making him a natural ambassador for Ti22 by Aham, a collection that celebrates individuality, resilience and quiet confidence.
Speaking about his association with Aham Titanium by Senco and the Ti22 Collection, Harshvardhan Rane said:
“For me, strength has never been about being the loudest or trying to prove something to everyone around you. It is about knowing yourself, staying true to what you believe in and having the discipline to keep moving forward. That’s why I connected with Ti22 by Aham. The titanium has a strength and simplicity that feels incredibly contemporary, while the addition of gold and diamonds gives the jewellery a distinctive character.
The jewellery reflects a sense of style that is confident without being excessive. I’m happy to be associated with a collection that celebrates individuality and captures what it means to Be Bold. Be Strong.”
Speaking about the launch, Joita Sen, Director and Head of Marketing & Design, Senco Gold & Diamonds, said:
“At Senco Gold & Diamonds, we’ve always believed that jewellery should evolve with the people who wear it. Through Aham, we’ve been shaping up a more contemporary language for men’s jewellery, and Ti22 by Aham marks the next step in that journey. Titanium naturally embodies qualities like strength, resilience and lightness, while gold and diamonds bring a sense of enduring craftsmanship and distinction. Together, they reflect the mindset of today’s man, someone who values authenticity, individuality and purposeful design.
“Be Bold. Be Strong.” is an expression of this philosophy, and Harshvardhan was a natural choice because he lives those values. His discipline, understated style and quiet confidence make him an authentic extension of the Aham philosophy.”
More than a new collection, Ti22 by Aham reflects the changing role of men’s jewellery, less ceremonial, more personal and increasingly woven into everyday style. Through Titanium with Gold and Diamonds, the collection brings together strength, lightness, durability, skin-friendly qualities, craftsmanship and contemporary design, creating jewellery that speaks to men redefining masculinity on their own terms. With the campaign “Be Bold. Be Strong.”, Senco Gold & Diamonds continues to shape a more contemporary language for men’s jewellery through Aham, bringing together material innovation, thoughtful design and self-expression for a generation that is redefining masculinity on its own terms.
Ti22 by Aham collection is available across Senco Gold & Diamonds showrooms, on the Senco app and online.
GlamBuzz
ZOYA Rewrites The Language Of High Jewellery, Inspired By India’s Spices As Keepers Of Memory, With Anoushka Shankar As Its Muse
ZOYA, the luxury jewellery atelier from the Tata Group, unveils Her Again,a new High Jewellery collection that reinterprets one of India’s most enduring cultural languages, its spices – through ZOYA’s distinctive design lens. Drawing from the rituals and memories that connect us to our past, the collection explores the intimate journey of a woman returning to herself. ZOYA brings this essential Indian craft story to life through gemstone mastery and a distinctive design language, in an alchemy of expressive colour, unusual stones and intricate craftsmanship. ZOYA transforms a familiar part of India’s cultural landscape into a distinctive expression of High Jewellery.
The golden warmth of turmeric, the deep red of mace, cardamom green and the richness of saffron and rose become passages into memory. Colour awakens the many facets within her: curious, playful, spontaneous, expressive and deeply feminine. Rubellite, emerald, Madeira Citrine, Orissa rose garnet, golden heliodor and yellow sapphire create an unexpected, saturated palette that echoes the colours of spice and memory. Set in intricate compositions and shaped through thousands of hours of craftsmanship, these natural gemstones reimagining familiar cultural references into High Jewellery.
The campaign finds a cultural voice in Internationally acclaimed sitarist and composer Anoushka Shankar. Having shaped a distinctive musical language across cultures and genres, she carries her Indian heritage into an evolving creative practice that is deeply personal and unmistakably her own.
Speaking about the collection, Anoushka Shankar said:
“What I love about ZOYA is the way it takes what we inherit and allows it to evolve through colour, gemstones and craft. I’ve always believed you can be deeply rooted in a culture and still speak to the world in a way that feels relevant, simply through the lens of your own experience. ZOYA captures that beautifully, creating pieces that feel timeless in spirit, yet fresh, inventive and entirely their own.”
Arun Narayan, Chief Executive Officer – Jewellery, Titan Company Limited said:
“India offers an extraordinary source of inspiration for jewellery design, from its rich cultural heritage and vibrant colours to the materials and craftsmanship that have shaped its visual language over centuries. At ZOYA, we see an opportunity to reinterpret these influences through a distinctive design lens, creating High Jewellery where meaning and emotional resonance are as integral as rarity and artistry.”
“Her Again reflects this approach, drawing from India’s richness and diversity while expressing it in a way that is contemporary, personal, and unmistakably our own. Anoushka Shankar embodies this vision through a creative journey that has continually found new and imaginative expressions of her Indian influences, bringing them to global audiences with authenticity and artistic depth.”
With Her Again, ZOYA brings a familiar sensory world into a new light. Through the interplay of gemstones, colour and craft, the collection gives form to the memories we carry and the parts of ourselves we return to.
A SELECTION FROM THE COLLECTION:
ZOYA’s Eternal Ember Necklace: India’s sensory memory reimagined in High Jewellery.
Eternal Ember is a vivid expression of India’s palette of color and spices translated into 748 stones and sculpted into movement. At its heart, a remarkable 5.4-carat Cabochon Mandarin Garnet glows in saturated orange, recalling the golden richness of turmeric and marigold blooms. Around it, a vibrant composition of rare gemstones like Sapphire, rubellite, and Citrines evoke the warmth and intensity of Indian spice. 102 individually crafted elements, brought to life over 2,112 hours, form a fluid, three-dimensional architecture..
When In motion, the diamonds set within the sculptural forms of the necklace catch and reflect the light, revealing shifting layers of brilliance and colour. Eternal Ember turns spice, memory and craftsmanship into a singular expression of High Jewellery: vivid, feminine and unmistakably ZOYA.
ZOYA’s Afterglow Ring : A luminous interplay of colour, form and texture.
The Afterglow Ring brings a vivid 2.7-carat Rubellite into focus, set within custom-cut matte Rock Crystal and framed by sculptural tendrils inspired by mace. Zambian Emeralds echo the form of cardamom, creating a rich dialogue of crimson, green and translucent light.
Intricate stone-on-stone craftsmanship brings the composition together, giving the ring its layered depth and distinctive radiance. A jewel where spice-inspired forms meet an unexpected alchemy of colour.
ZOYA’s Eternal Ember Earrings: A vivid expression of colour, warmth and enduring radiance.
Two remarkable Rubellites totalling 7 carats glow in rich shades of pink, their colour intensified by the brilliance of diamonds and richly intricate settings that give each stone depth and dimension. Inspired by the warmth of Indian spice and the memories it carries, the earrings capture that enduring ember within: a familiar joy, held close and ready to glow again. Eternal Ember inspired by the fiery depth of Mace, transforms colour and memory into a luminous expression of High Jewellery.
ZOYA’s Unbound Bangle: A celebration of colour, freedom and expression.
Unbound brings together 6.4 carats of deep crimson Rubellites, Orissa Rose Garnets and Diamonds, their rich palette inspired by the intensity and warmth of spice. Shaped by clove buds and unfurling mace, fine fretwork and sculpted detailing create a jewel of remarkable depth and dimension, with every element contributing to its expressive, exuberant character. A jewel for the woman who knows herself, embraces every facet and wears her freedom with confidence.
ZOYA’s Amber Bliss Earrings
Amber Bliss earrings bring the golden warmth of turmeric to life through 22 carats of Madeira Citrine, accented with Pink Tourmalines, Sapphires and Diamonds. The stones unfold in a sculptural silhouette, with marigold-inspired forms framing the Citrines and delicate details adding movement and dimension. An open-back setting allows light to filter through the stones, bringing out their warm, luminous character. A celebration of golden light and abundant colour, Amber Bliss translates the familiar richness of spices into a contemporary expression of High Jewellery.
ZOYA’s Amber Bliss Necklace
A magnificent 38-carat Madeira Citrine takes centre stage, glowing with deep, golden warmth and surrounded by a lavish composition of pink Tourmalines, vivid orange and yellow Sapphires, and Diamonds. Sculpted marigold forms create a rich, fluid silhouette around the stones, while the open-back setting reveals the citrine’s extraordinary depth and inner fire. Inspired by the golden warmth of turmeric and the exuberance of the marigold, Amber Bliss captures the sensory richness of India, its colour, celebration and memories, distilled into a jewel of rare presence, richness and soul.
Over 1,000 hours of master craftsmanship bring this extraordinary composition to life, where generations of Indian jewellery expertise meet Zoya’s contemporary language of design and craft.
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