BrandBuzz
Jewelry Brand Treasures by Tiara Makes International Debut at London Fashion Week with POET-LAB Collaboration
Luxury jewellery brand Treasures by Tiara unveils its stunning collection in partnership with avant-garde fashion house POET-LAB, making waves at London Fashion Week.
Luxury jewellery brand Treasures by Tiara has celebrated its global debut at London Fashion Week, a milestone achieved just one year after the brand’s creation. In an exciting partnership with renowned fashion house POET-LAB, known for its avant-garde designs, Treasures by Tiara showcased an exceptional collection blending fine jewellery with high fashion. The pieces were thoughtfully crafted to complement POET-LAB’s bold aesthetic while standing as individual works of wearable art.
The exclusive collection featured a range of luxurious jewellery, including diamond-encrusted gold bracelets, a striking silver two-finger ring adorned with ruby, topaz, and sapphire, and a signature coin ring set with onyx and rubies. Statement earrings, embellished with semi-precious lemon topaz, citrine, baroque pearls, and diamonds, underscored the brand’s signature fusion of classic elegance and modern design.
Tiara Dhody, the Founder and Designer of Treasures by Tiara, expressed her enthusiasm for the collaboration, stating, “True creative partnerships happen when visions align, and that’s exactly what we found with POET-LAB. Their belief in merging art with craftsmanship resonates with our brand’s philosophy. I wanted Treasures by Tiara to be showcased in an environment where jewellery is more than just an accessory; it’s wearable art.”
Giuseppe Iaciofano, Director of Content and CEO of POET-LAB, echoed this sentiment, noting, “When we first saw Tiara’s creations, we were drawn to the strength and elegance each piece embodies. Her jewellery doesn’t just complement our designs—it elevates them, adding depth and narrative to our runway. Collaborating with Treasures by Tiara felt like a natural choice, as both brands share a commitment to pushing creative boundaries while honoring true craftsmanship.”
With its successful debut at London Fashion Week, Treasures by Tiara has firmly positioned itself as a luxury brand to watch on the global stage. As Tiara Dhody continues to innovate and redefine jewellery design, the future of the brand looks set to shine even brighter.
BrandBuzz
Tanishq Marks 30 Years With ‘Celebrating You’ Campaign Featuring Real Customers Across India
Instead Of Celebrities, The Jewellery Brand Shines The Spotlight On Loyal Customers, Showcasing Their Stories On Billboards and Store Facades Nationwide To Celebrate Three Decades Of Trust, Cherished Memories, and Lasting Relationships.
Celebrating three decades of excellence, Tanishq has unveiled its special anniversary campaign, ‘Celebrating You,’ placing real customers at the centre of its milestone celebrations. Breaking away from traditional celebrity-led campaigns, the brand has chosen to honour the people who have shaped its journey over the past 30 years.

As part of the initiative, unsuspecting Tanishq customers were featured on prominent billboards and store facades across India, transforming everyday moments into memorable tributes. The campaign highlights the deep emotional bond the brand has built with generations of customers, celebrating the trust, milestones, and cherished memories they have shared together.


By spotlighting authentic customer stories, Tanishq reinforces its commitment to meaningful relationships and positions its 30th anniversary as a celebration of the people behind its success. The ‘Celebrating You’ campaign reflects the brand’s enduring philosophy of putting customers at the heart of every milestone, making them the true stars of this landmark occasion.
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