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Jewelry Brand Treasures by Tiara Makes International Debut at London Fashion Week with POET-LAB Collaboration

Luxury jewellery brand Treasures by Tiara unveils its stunning collection in partnership with avant-garde fashion house POET-LAB, making waves at London Fashion Week.

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Luxury jewellery brand Treasures by Tiara has celebrated its global debut at London Fashion Week, a milestone achieved just one year after the brand’s creation. In an exciting partnership with renowned fashion house POET-LAB, known for its avant-garde designs, Treasures by Tiara showcased an exceptional collection blending fine jewellery with high fashion. The pieces were thoughtfully crafted to complement POET-LAB’s bold aesthetic while standing as individual works of wearable art.

The exclusive collection featured a range of luxurious jewellery, including diamond-encrusted gold bracelets, a striking silver two-finger ring adorned with ruby, topaz, and sapphire, and a signature coin ring set with onyx and rubies. Statement earrings, embellished with semi-precious lemon topaz, citrine, baroque pearls, and diamonds, underscored the brand’s signature fusion of classic elegance and modern design.

Tiara Dhody, the Founder and Designer of Treasures by Tiara, expressed her enthusiasm for the collaboration, stating, “True creative partnerships happen when visions align, and that’s exactly what we found with POET-LAB. Their belief in merging art with craftsmanship resonates with our brand’s philosophy. I wanted Treasures by Tiara to be showcased in an environment where jewellery is more than just an accessory; it’s wearable art.”

Giuseppe Iaciofano, Director of Content and CEO of POET-LAB, echoed this sentiment, noting, “When we first saw Tiara’s creations, we were drawn to the strength and elegance each piece embodies. Her jewellery doesn’t just complement our designs—it elevates them, adding depth and narrative to our runway. Collaborating with Treasures by Tiara felt like a natural choice, as both brands share a commitment to pushing creative boundaries while honoring true craftsmanship.”

With its successful debut at London Fashion Week, Treasures by Tiara has firmly positioned itself as a luxury brand to watch on the global stage. As Tiara Dhody continues to innovate and redefine jewellery design, the future of the brand looks set to shine even brighter.

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BrandBuzz

Cadbury Silk, GIVA & Blinkit’s “Say it with Silk, Seal it with GIVA” Valentine’s Campaign

A seamless on-ground and quick-commerce collaboration at Phoenix Mall of Asia, Bengaluru turns romance into real-time action.

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In a seamless, culture-led Valentine’s activation, Cadbury Silk, GIVA, and Blinkit came together to transform romantic intent into instant action.

At the centre of the campaign was “The YES Button”, an engaging mall installation at Phoenix Mall of Asia, inviting visitors to pause, reflect, and perhaps take the next step in their love story. The activation was amplified through high-impact OOH placements that built intrigue and drove footfall to the experiential zone.

Extending beyond the physical space, the collaboration introduced an exclusive “Yes Kit” available on Blinkit, enabling near-instant delivery of chocolates and jewellery — a timeless gifting duo. By blending on-ground engagement with quick-commerce convenience, the campaign successfully bridged emotion with accessibility, converting cultural buzz into real-time purchases.

From immersive storytelling to seamless digital conversion, the initiative showcased how integrated brand partnerships can create meaningful, moment-driven consumer experiences.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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