BrandBuzz
Jewelry Brand Treasures by Tiara Makes International Debut at London Fashion Week with POET-LAB Collaboration
Luxury jewellery brand Treasures by Tiara unveils its stunning collection in partnership with avant-garde fashion house POET-LAB, making waves at London Fashion Week.
Luxury jewellery brand Treasures by Tiara has celebrated its global debut at London Fashion Week, a milestone achieved just one year after the brand’s creation. In an exciting partnership with renowned fashion house POET-LAB, known for its avant-garde designs, Treasures by Tiara showcased an exceptional collection blending fine jewellery with high fashion. The pieces were thoughtfully crafted to complement POET-LAB’s bold aesthetic while standing as individual works of wearable art.
The exclusive collection featured a range of luxurious jewellery, including diamond-encrusted gold bracelets, a striking silver two-finger ring adorned with ruby, topaz, and sapphire, and a signature coin ring set with onyx and rubies. Statement earrings, embellished with semi-precious lemon topaz, citrine, baroque pearls, and diamonds, underscored the brand’s signature fusion of classic elegance and modern design.
Tiara Dhody, the Founder and Designer of Treasures by Tiara, expressed her enthusiasm for the collaboration, stating, “True creative partnerships happen when visions align, and that’s exactly what we found with POET-LAB. Their belief in merging art with craftsmanship resonates with our brand’s philosophy. I wanted Treasures by Tiara to be showcased in an environment where jewellery is more than just an accessory; it’s wearable art.”
Giuseppe Iaciofano, Director of Content and CEO of POET-LAB, echoed this sentiment, noting, “When we first saw Tiara’s creations, we were drawn to the strength and elegance each piece embodies. Her jewellery doesn’t just complement our designs—it elevates them, adding depth and narrative to our runway. Collaborating with Treasures by Tiara felt like a natural choice, as both brands share a commitment to pushing creative boundaries while honoring true craftsmanship.”
With its successful debut at London Fashion Week, Treasures by Tiara has firmly positioned itself as a luxury brand to watch on the global stage. As Tiara Dhody continues to innovate and redefine jewellery design, the future of the brand looks set to shine even brighter.
BrandBuzz
Tanishq’s “Souls in Symphony” Campaign: Celebrating Sisterhood
In This Campaign, Natural Diamonds Represent The Unbreakable Connections Between Women
Tanishq just dropped a brand new campaign called “Souls in Symphony,” and honestly? It’s giving ultimate girl group energy. Leading jewellery retailer Tanishq has unveiled its latest Tanishq Natural Diamonds ad, titled ‘Souls in Symphony’, bringing together actors Ananya Panday, Sushmita Sen and Radhika Apte in the campaign film.
Instead of the usual stiff jewelry ads, this one features three total icons from different generations—just hanging out, hyping each other up, and redefining what sisterhood looks like.
Directed by the legendary Shoojit Sircar, the vibe is super raw, candid, and 100% real.
The whole film takes place backstage while the trio gets ready for a massive event. No forced scripts, no fake acting—just pure, unscripted camaraderie.
- The Vibe: High-key wholesome. Think inside jokes, chaotic laughter, and that exact warmth you feel when getting ready with your besties for a night out.
- The Main Character Moment: At one point, a stunning Tanishq diamond necklace gets passed around. But instead of just flexing the ice, Ananya Panday looks in the mirror and says, “Ye bhi kaafi beautiful hai” (This is also pretty beautiful). The twist? She’s not talking about the jewelry—she’s talking about them and the bond they share.
Speaking about the campaign, Pelki Tshering, Chief Marketing Officer, Tanishq, said:
“At Tanishq, we have always celebrated the many facets of a woman’s journey and the relationships that shape her along the way. With ‘Souls in Symphony’, we wanted to spotlight a contemporary expression of sisterhood that is defined not by convention, but by shared values and mutual admiration. Today’s women are forging meaningful connections that transcend age, background, and life stages, creating spaces where individuality is celebrated, and one another’s successes are amplified.
This campaign reflects that evolving spirit of camaraderie, brought to life through Ananya, Sushmita, and Radhika, three women who embody authenticity and self-expression in their own distinct ways. We celebrate the idea that when women uplift one another, they shine brighter together.”
Tanishq is flipping the script on how we look at luxury. In this campaign, natural diamonds aren’t just flashy accessories to show off; they represent the unbreakable connections between women. It’s all about mutual respect, celebrating each other’s wins, and having a squad that sees the real you.
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