BrandBuzz
Jewelry Brand Treasures by Tiara Makes International Debut at London Fashion Week with POET-LAB Collaboration
Luxury jewellery brand Treasures by Tiara unveils its stunning collection in partnership with avant-garde fashion house POET-LAB, making waves at London Fashion Week.
Luxury jewellery brand Treasures by Tiara has celebrated its global debut at London Fashion Week, a milestone achieved just one year after the brand’s creation. In an exciting partnership with renowned fashion house POET-LAB, known for its avant-garde designs, Treasures by Tiara showcased an exceptional collection blending fine jewellery with high fashion. The pieces were thoughtfully crafted to complement POET-LAB’s bold aesthetic while standing as individual works of wearable art.
The exclusive collection featured a range of luxurious jewellery, including diamond-encrusted gold bracelets, a striking silver two-finger ring adorned with ruby, topaz, and sapphire, and a signature coin ring set with onyx and rubies. Statement earrings, embellished with semi-precious lemon topaz, citrine, baroque pearls, and diamonds, underscored the brand’s signature fusion of classic elegance and modern design.
Tiara Dhody, the Founder and Designer of Treasures by Tiara, expressed her enthusiasm for the collaboration, stating, “True creative partnerships happen when visions align, and that’s exactly what we found with POET-LAB. Their belief in merging art with craftsmanship resonates with our brand’s philosophy. I wanted Treasures by Tiara to be showcased in an environment where jewellery is more than just an accessory; it’s wearable art.”
Giuseppe Iaciofano, Director of Content and CEO of POET-LAB, echoed this sentiment, noting, “When we first saw Tiara’s creations, we were drawn to the strength and elegance each piece embodies. Her jewellery doesn’t just complement our designs—it elevates them, adding depth and narrative to our runway. Collaborating with Treasures by Tiara felt like a natural choice, as both brands share a commitment to pushing creative boundaries while honoring true craftsmanship.”
With its successful debut at London Fashion Week, Treasures by Tiara has firmly positioned itself as a luxury brand to watch on the global stage. As Tiara Dhody continues to innovate and redefine jewellery design, the future of the brand looks set to shine even brighter.
BrandBuzz
Malabar Gold & Diamonds Unveils Nayraa, A New Expression Of Natural Gemstone Jewellery Featuring Srinidhi Shetty
The Gemstone Jewellery Festival Celebrates Natural Gemstones and Traditional Craftsmanship WithThe Launch
Malabar Gold & Diamonds, the world’s fourth-largest jewellery retailer and ‘The Responsible Jeweller’, has launched Nayraa – Nature’s Finest Gemstones, Crafted into Timeless Masterpieces, a new natural gemstone jewellery collection featuring renowned actor and model Srinidhi Shetty as the face of the collection. The launch forms the centrepiece of the brand’s Gemstone Jewellery Festival, being celebrated across Andhra Pradesh, Telangana, Tamil Nadu and Karnataka. As part of the festival, customers can avail of up to 25% off on making charges of gemstone and uncut jewellery, with the offer valid till 14 September 2026.
Inspired by the enduring allure of nature’s rarest treasures, Nayraa draws from the artistry of traditional Chillai and Pachi craftsmanship. Crafted in gold and set with precious natural gemstones, the collection brings together sculptural forms and intricate detailing, offering a fresh take on traditional gemstone jewellery. Nayraa presents natural gemstone jewellery with an evolved design sensibility, highlighting the craftsmanship, character and distinctive aesthetic of the collection for a new generation of consumers. The collection reflects Malabar Gold & Diamonds’ focus on combining traditional jewellery-making expertise with evolving design sensibilities and consumer preferences.
Along with the newly launched Nayraa collection, the Gemstone Jewellery Festival showcases natural gemstones through Malabar Gold & Diamonds’ curated range of gemstone and uncut jewellery, complemented by customer-focused buying experiences that offer customers an opportunity to explore the category.
Commenting on the launch of Nayraa and the Gemstone Jewellery Festival, M. P. Ahammad, Chairman, Malabar Group, said:
“Gemstone jewellery brings together the beauty of nature, the richness of craftsmanship and the individuality of every customer. With Nayraa, we wanted to present natural gemstones through a renewed focus on design and craftsmanship while retaining the artistry and character that make gemstone jewellery distinctive. As The Responsible Jeweller, our focus remains on offering customers jewellery backed by quality, transparency and assured buying standards.
Through the Gemstone Jewellery Festival, we look forward to bringing this distinctive category and the Nayraa collection closer to customers across our key markets.”
Malabar Gold & Diamonds Unveils Nayraa, A New Expression Of Natural Gemstone Jewellery Featuring Srinidhi Shetty
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