BrandBuzz
Jewelry Brand Treasures by Tiara Makes International Debut at London Fashion Week with POET-LAB Collaboration
Luxury jewellery brand Treasures by Tiara unveils its stunning collection in partnership with avant-garde fashion house POET-LAB, making waves at London Fashion Week.
Luxury jewellery brand Treasures by Tiara has celebrated its global debut at London Fashion Week, a milestone achieved just one year after the brand’s creation. In an exciting partnership with renowned fashion house POET-LAB, known for its avant-garde designs, Treasures by Tiara showcased an exceptional collection blending fine jewellery with high fashion. The pieces were thoughtfully crafted to complement POET-LAB’s bold aesthetic while standing as individual works of wearable art.
The exclusive collection featured a range of luxurious jewellery, including diamond-encrusted gold bracelets, a striking silver two-finger ring adorned with ruby, topaz, and sapphire, and a signature coin ring set with onyx and rubies. Statement earrings, embellished with semi-precious lemon topaz, citrine, baroque pearls, and diamonds, underscored the brand’s signature fusion of classic elegance and modern design.
Tiara Dhody, the Founder and Designer of Treasures by Tiara, expressed her enthusiasm for the collaboration, stating, “True creative partnerships happen when visions align, and that’s exactly what we found with POET-LAB. Their belief in merging art with craftsmanship resonates with our brand’s philosophy. I wanted Treasures by Tiara to be showcased in an environment where jewellery is more than just an accessory; it’s wearable art.”
Giuseppe Iaciofano, Director of Content and CEO of POET-LAB, echoed this sentiment, noting, “When we first saw Tiara’s creations, we were drawn to the strength and elegance each piece embodies. Her jewellery doesn’t just complement our designs—it elevates them, adding depth and narrative to our runway. Collaborating with Treasures by Tiara felt like a natural choice, as both brands share a commitment to pushing creative boundaries while honoring true craftsmanship.”
With its successful debut at London Fashion Week, Treasures by Tiara has firmly positioned itself as a luxury brand to watch on the global stage. As Tiara Dhody continues to innovate and redefine jewellery design, the future of the brand looks set to shine even brighter.
BrandBuzz
Titan Company Launches beYon, LGD Brand Caters To The Evolving Preferences Of India’s Contemporary Consumers
Founded On The Belief That Adornment Is One Of Humanity’s Oldest and Most Enduring Desires
Titan Company Limited has launched beYon, a new lab-grown diamond jewellery brand designed to cater to the evolving preferences of India’s contemporary consumers. The brand is founded on the belief that adornment is one of humanity’s oldest and most enduring desires and seeks to celebrate self-expression without limitations.
beYon, from the House of Titan, had a grand celebration, to mark its official launch, following the opening of its first exclusive retail store in Mumbai on December 29, 2025.The event introduced beYon through an experience-led evening that included a mandala performance and an interactive installation. The brand positioned adornment as an instinct that predates occasion and convention, framing its offering around everyday wear.
The guest list included actors Neha Dhupia, Shweta Tripathi and Krystle D’Souza, along with several editors, creators, stylists, business leaders and other cultural voices from the city.A key moment of the evening was a live performance by movement artist Zia Nath, who presented the whirling mandala. The performance aligned with the brand’s intent to build engagement around laboratory-grown diamonds.
The venue also featured a laboratory-grown diamond discovery zone, where guests were introduced to the process and craftsmanship behind the stones. The display included collections across categories such as earrings, rings, pendants, necklaces, bracelets, bangles and nosepins. A lapidary unit demonstration showed artisans shaping diamonds.
Arun Narayan, CEO, Jewellery Division, Titan Company Limited, spoke about the India that beYon was born into – a market that has always been defined by ‘and’ rather than ‘or’. More beauty. More expression. More ways to wear what one loves.
“The Indian woman has never been an either-or person. It has always been an AND market. Natural diamonds AND laboratory-grown diamonds. beYon exists for everything she desires, all at once.”
The brand is built on the conviction that adornment is both an ancient tradition and a powerful form of personal freedom. The “Y” at the heart of the BeYon identity symbolizes one of humanity’s oldest known symbols—arms raised not in surrender, but in freedom. The brand’s purpose is to empower women to embrace their desire for self-adornment with confidence and without apology.
BeYon has debuted with a portfolio of 1,250 lab-grown diamond jewellery designs, with more than 800 designs already available across select Titan Company retail stores in India. The collection spans earrings, rings, pendants, necklaces, bracelets, bangles, and nose pins, featuring a wide variety of diamond cuts, including marquise, pear, emerald, radiant, oval, princess, cushion, half-moon, and classic solitaires. Designed for young professionals and modern lifestyles, the collection is crafted in 14-karat and 18-karat gold in yellow, white, and rose gold finishes.
With BeYon, Titan aims to expand the appeal of lab-grown diamonds in India by combining contemporary design, accessibility, and everyday luxury for a new generation of jewellery consumers.
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