National News
Jewelbox Strengthens South India Footprint with Flagship Store in Bangalore
Jewelbox, a pioneer in lab-grown diamond jewellery, has expanded its presence in South India with the opening of its flagship store in Jayanagar, Bangalore.
This expansion follows the brand’s successful entry into Chennai and is a key part of its retail growth strategy, which has seen rapid expansion with stores in Delhi, Gurgaon, Chennai, Kolkata, and Guwahati over the last six months.
Bangalore, contributing 15% of Jewelbox’s total online orders, is now a pivotal market for the brand. The new store is poised to cater to the rising demand for sustainable luxury jewellery, drawing on the city’s eco-conscious and affluent consumer base, as well as its status as a hub for young professionals.
“We’ve always seen Bangalore as a key market for growth,” said Vidita Kochar Jain, Co-Founder of Jewelbox. “With the Jayanagar store, we’re offering a personalized in-store experience for customers who appreciate sustainability, innovation, and exceptional craftsmanship.”
The Jayanagar store will showcase a curated collection of lab-grown diamond jewellery, featuring personalized consultations, exclusive designs, and expert styling advice aimed at consumers aged 25 to 50.
With the lab-grown diamond market in India set to reach USD 797.92 million by 2030, growing at a CAGR of 14.8%, Jewelbox is positioning itself to capitalize on this growing demand for sustainable jewellery. The brand plans to open three to four additional stores in Bangalore by the end of 2025, further strengthening its presence in the region.
This store launch is part of Jewelbox’s comprehensive omni-channel strategy, combining the convenience of online shopping with the immersive, hands-on retail experience at its Jayanagar outlet.
BrandBuzz
TrueSilver Launches ‘Half and Half’ Dual-Tone Silver Jewellery Collection
New range blends sterling silver with gold plating, catering to versatile, everyday styling
ACPL Exports has expanded its portfolio under its digital-first brand TrueSilver with the launch of the Half and Half collection, a contemporary dual-tone jewellery line combining sterling silver with gold plating.

The collection features 40 designs across necklaces, earrings, bracelets, and rings, designed to transition seamlessly between Indian and Western wear. Crafted in BIS-hallmarked 925 sterling silver, the pieces emphasise durability, quality, and styling versatility for both everyday and occasion wear.

The launch reflects a growing consumer preference for multi-functional jewellery that balances aesthetics with practicality. With products like dual-tone earrings, rings, necklaces, and bracelets, the collection offers modern designs suited to evolving fashion sensibilities.
As part of its strategy, TrueSilver continues to leverage ACPL Exports’ global expertise while strengthening its footprint in India’s digital jewellery market.

Vandana Bhalla CMO, TrueSilver said, “The Half and Half collection celebrates individuality and contrast, combining silver with gold tones to create versatile jewellery that is bold, expressive, and adaptable to every style.”
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