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Jewelbox Strengthens South India Footprint with Flagship Store in Bangalore

Jewelbox, a pioneer in lab-grown diamond jewellery, has expanded its presence in South India with the opening of its flagship store in Jayanagar, Bangalore.

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This expansion follows the brand’s successful entry into Chennai and is a key part of its retail growth strategy, which has seen rapid expansion with stores in Delhi, Gurgaon, Chennai, Kolkata, and Guwahati over the last six months.

Bangalore, contributing 15% of Jewelbox’s total online orders, is now a pivotal market for the brand. The new store is poised to cater to the rising demand for sustainable luxury jewellery, drawing on the city’s eco-conscious and affluent consumer base, as well as its status as a hub for young professionals.

“We’ve always seen Bangalore as a key market for growth,” said Vidita Kochar Jain, Co-Founder of Jewelbox. “With the Jayanagar store, we’re offering a personalized in-store experience for customers who appreciate sustainability, innovation, and exceptional craftsmanship.”

The Jayanagar store will showcase a curated collection of lab-grown diamond jewellery, featuring personalized consultations, exclusive designs, and expert styling advice aimed at consumers aged 25 to 50.

With the lab-grown diamond market in India set to reach USD 797.92 million by 2030, growing at a CAGR of 14.8%, Jewelbox is positioning itself to capitalize on this growing demand for sustainable jewellery. The brand plans to open three to four additional stores in Bangalore by the end of 2025, further strengthening its presence in the region.

This store launch is part of Jewelbox’s comprehensive omni-channel strategy, combining the convenience of online shopping with the immersive, hands-on retail experience at its Jayanagar outlet.

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Augmont-NSE Partnership Drives Strong Start for India’s Gold EGR Market, with Over 1,60,357 Units Traded in First Few Hours

Electronic Gold Receipts segment witnesses active two-way trading on day one, with 1,60,375 units traded, representing approximately 6 kg of gold and a traded value of ₹23.34 crore as of 04:25 PM

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India’s gold market took an important step towards greater integration with the commencement of live trading in the Electronic Gold Receipts (EGR) segment on the National Stock Exchange of India (NSE) today. Enabled through the collaboration between NSE and Augmont Enterprises Limited, the launch brings together NSE’s regulated exchange infrastructure and Augmont’s integrated physical gold ecosystem, creating a new avenue for investors to trade physically backed gold.

On its opening day, the EGR segment witnessed active two-way trading, with 1,60,357 units traded by approximately 04:25 PM, representing around 6 kg of gold. The trading activity translated into a cumulative traded value of approximately Rs.23.34 crore during the first session. The segment also demonstrated orderly price discovery, with prices remaining within a narrow intraday range of Rs.1,450.50 to Rs.1,460.00. The bid-ask spread remained between Rs.0.50 and Rs.1.00, indicating continuous two-way quotations and an active order book.


Each EGR represents 100 mg of physical gold, with the underlying gold held in SEBI-regulated vaults. Investors can buy and sell EGRs through their demat accounts on the exchange, while retaining the option of converting their holdings into physical gold, subject to the applicable framework. The segment follows a T+1 settlement cycle, under which trades executed on a particular day are settled on the next business day, facilitating the transfer of securities and funds through the exchange’s regulated clearing and settlement mechanism.

Under the strategic collaboration, Augmont serves as a key physical gold and infrastructure partner for NSE’s EGR segment, supporting the creation, vaulting, redemption and liquidity ecosystem. The gold backing the EGRs is sourced through Augmont’s integrated refining infrastructure, bringing together physical gold processing and exchange-based trading within a regulated framework.

The commencement of live trading marks an important step towards building a more transparent and accessible gold market in India. By enabling standardised gold to be traded through an exchange-based mechanism, EGRs have the potential to strengthen price discovery, improve market participation and create a more integrated ecosystem for physical gold.

Ketan Kothari, Whole-time Director, Augmont Enterprises Limited, said:

“The commencement of EGR trading marks the transition of our collaboration with NSE from building the underlying infrastructure to enabling a live, exchange-traded gold market. The day-one trading activity, continuous two-way quotations and orderly price discovery are important initial milestones for a new market segment.

At Augmont, we have brought together our refining capabilities and physical gold infrastructure to support the creation, vaulting and redemption of EGRs. We believe this initiative can play an important role in making physical gold more accessible, transparent and integrated with India’s formal financial ecosystem. Our focus remains on strengthening the ecosystem and supporting its wider adoption among investors, brokers and other market participants.“

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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