National News
Jewelbox Strengthens South India Footprint with Flagship Store in Bangalore
Jewelbox, a pioneer in lab-grown diamond jewellery, has expanded its presence in South India with the opening of its flagship store in Jayanagar, Bangalore.
This expansion follows the brand’s successful entry into Chennai and is a key part of its retail growth strategy, which has seen rapid expansion with stores in Delhi, Gurgaon, Chennai, Kolkata, and Guwahati over the last six months.
Bangalore, contributing 15% of Jewelbox’s total online orders, is now a pivotal market for the brand. The new store is poised to cater to the rising demand for sustainable luxury jewellery, drawing on the city’s eco-conscious and affluent consumer base, as well as its status as a hub for young professionals.
“We’ve always seen Bangalore as a key market for growth,” said Vidita Kochar Jain, Co-Founder of Jewelbox. “With the Jayanagar store, we’re offering a personalized in-store experience for customers who appreciate sustainability, innovation, and exceptional craftsmanship.”
The Jayanagar store will showcase a curated collection of lab-grown diamond jewellery, featuring personalized consultations, exclusive designs, and expert styling advice aimed at consumers aged 25 to 50.
With the lab-grown diamond market in India set to reach USD 797.92 million by 2030, growing at a CAGR of 14.8%, Jewelbox is positioning itself to capitalize on this growing demand for sustainable jewellery. The brand plans to open three to four additional stores in Bangalore by the end of 2025, further strengthening its presence in the region.
This store launch is part of Jewelbox’s comprehensive omni-channel strategy, combining the convenience of online shopping with the immersive, hands-on retail experience at its Jayanagar outlet.
National News
Rivaah By Tanishq Launches Wedding Signatures, Complete Bridal Jewellery Trousseaus Across Seven Indian Bridal Communities
Created Around The Way Today’s Bride Curates Her Wedding, With Jewellery For Every Moment and Celebration, Brought To Life Through A Wider Wedding Ecosystem
Rivaah by Tanishq, the wedding jewellery focused sub brand from the house of Tanishq, has launched Wedding Signatures, a collection of complete bridal jewellery trousseaus across seven distinct Indian bridal communities representing Tamil, Telugu, Bihari, Rajasthani/Marwadi, Gujarati, Marathi and Pan India/Metro. The collection is rooted in Rivaah’s insight that today the modern Indian bride celebrates her cultural roots but in her own unique way.
Over 8 to 12 months, a bride makes choices across the destination, venue, functions, fashion, photography, decor, beauty and jewellery that together shape her wedding. This has also changed the way she approaches bridal jewellery, with a move towards selecting pieces for individual occasions rather than relying on a single set. Wedding Signatures responds with a complete jewellery wardrobe designed to cater to the different functions and celebrations of the wedding.

Each bridal look has been developed through its own distinctive jewellery vocabulary. The Marathi trousseau draws on key elements such as the Vati Mangalsutra, Tushi necklace and Vajra Teek Choker, the Rajasthani/Marwadi trousseau includes the Borla, Tevta, Aad and Panchlada Haar, while the Gujarati trousseau draws on forms such as Chandan Haar, Dodi, Mor and Keri. The Tamil and Telugu trousseaus explore distinctive South Indian forms and temple inspired vocabulary. The Pan India/Metro trousseau offers a contemporary expression for brides influenced by multiple cultural and stylistic references. The collection further expands Rivaah’s jewellery vocabulary with Kaleeras, Matha Patti, Vankis, Surya and Chandra, Nethi Chutti and Mattal, alongside contemporary interpretations of established regional jewellery codes.
Developed by Tanishq’s Design Excellence Centre (DEC), Wedding Signatures brings together regional understanding, design expertise and craftsmanship across the seven bridal worlds.
The collection is brought to life through the campaign “One Wedding. Many Stories.”, extending the idea into the wider wedding ecosystem through destination, photography and film. Celebrated wedding photographer Joseph Radhik captures select bridal looks at Taj Jai Mahal Palace, Jaipur, while acclaimed filmmaker Shoojit Sircar brings the stories to life through a series of regional films. For the South market, actor Anupama Parameswaran is the face of Rivaah, bringing the campaign to life for brides across the region. The campaign places the jewellery within the setting, atmosphere and storytelling of a wedding, creating a connected expression of the celebration around the collection.
Speaking on the launch, Pelki Tshering, Chief Marketing Officer, Tanishq, said:

“At Rivaah, we believe that marriages are crafted uniquely by every bride. As brides curate their weddings with greater intention, every choice right from the destination and celebrations to fashion, photography and jewellery, contributes to the experience they envision. We wanted to reflect this in the way we approached bridal jewellery. Wedding Signatures brings together complete jewellery wardrobes across seven distinct Indian bridal looks, with pieces designed for the different occasions that make up the wedding journey.
Through ‘One Wedding. Many Stories.’, we bring the collection into the wider world of destination, photography and film, creating a more holistic expression of the wedding around the bride.”
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