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Jewelbox Strengthens South India Footprint with Flagship Store in Bangalore

Jewelbox, a pioneer in lab-grown diamond jewellery, has expanded its presence in South India with the opening of its flagship store in Jayanagar, Bangalore.

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This expansion follows the brand’s successful entry into Chennai and is a key part of its retail growth strategy, which has seen rapid expansion with stores in Delhi, Gurgaon, Chennai, Kolkata, and Guwahati over the last six months.

Bangalore, contributing 15% of Jewelbox’s total online orders, is now a pivotal market for the brand. The new store is poised to cater to the rising demand for sustainable luxury jewellery, drawing on the city’s eco-conscious and affluent consumer base, as well as its status as a hub for young professionals.

“We’ve always seen Bangalore as a key market for growth,” said Vidita Kochar Jain, Co-Founder of Jewelbox. “With the Jayanagar store, we’re offering a personalized in-store experience for customers who appreciate sustainability, innovation, and exceptional craftsmanship.”

The Jayanagar store will showcase a curated collection of lab-grown diamond jewellery, featuring personalized consultations, exclusive designs, and expert styling advice aimed at consumers aged 25 to 50.

With the lab-grown diamond market in India set to reach USD 797.92 million by 2030, growing at a CAGR of 14.8%, Jewelbox is positioning itself to capitalize on this growing demand for sustainable jewellery. The brand plans to open three to four additional stores in Bangalore by the end of 2025, further strengthening its presence in the region.

This store launch is part of Jewelbox’s comprehensive omni-channel strategy, combining the convenience of online shopping with the immersive, hands-on retail experience at its Jayanagar outlet.

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Mavitrra Launches Ganpati-Inspired Fine Jewellery Collection For Ganesh Chaturthi, Blending Tradition With Contemporary Design

Where Devotion, Symbolism and Modern Craftsmanship Come Together In Jewellery Designed For Festive Celebrations

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Mavitrra, the bespoke diamond jewellery brand known for its refined craftsmanship and design-led philosophy, has launched its Ganpati-inspired fine jewellery collection on the occasion of Ganesh Chaturthi, bringing the timeless symbolism of Lord Ganesha into a contemporary fine jewellery language.

Celebrating Lord Ganesha as a symbol of wisdom, prosperity, auspicious beginnings and the removal of obstacles, the collection interprets the deity through sculptural forms, intricate goldwork and precious diamond and gemstone detailing. The edit features statement bangles, earrings and necklaces, designed to complement the festive season while remaining sophisticated and versatile beyond the occasion.

At the heart of the collection are distinctive Ganpati-inspired motifs, ranging from sculptural representations of Ganesha to more abstract interpretations of the deity’s iconic features. One of the standout designs is a statement bangle featuring a sculptural Ganpati face, emerald ears, a ruby tilak and pavé-diamond detailing, bringing together traditional symbolism and contemporary jewellery design.

Another design explores the form of the Ganpati trunk and lotus through an abstract interpretation, while a more minimal Ganpati profile is framed within a diamond halo, offering a refined expression of devotion for those who prefer understated jewellery.

The collection further explores the architectural and artistic language associated with Indian temples. Woven gold bands, pavé edges, ruby and emerald accents, and contemporary openwork inspired by temple arches add depth and dimension to the designs. The pieces are created to feel celebratory without being overly traditional, allowing the symbolism of Ganpati to become an elegant part of a modern jewellery wardrobe.

The collection’s bangles, earrings and necklaces are designed across different levels of expression  from statement pieces created for festive occasions to more subtle silhouettes that can be styled with contemporary and traditional ensembles alike. Diamonds provide the signature brilliance of the collection, while emeralds and rubies introduce rich colour and a distinctly festive character.

Speaking about the collection, Bindu Sharma, Founder & Creative Director, Mavitrra, said:

Bindu Sharma

“Ganesh Chaturthi is deeply rooted in the ideas of new beginnings, prosperity and seeking blessings for the journey ahead. We wanted to translate these emotions into jewellery in a way that feels relevant to the modern wearer. Instead of simply recreating traditional Ganpati motifs, we explored the deity through sculptural forms and contemporary silhouettes . She further added, Every element, from the emerald and ruby accents to the diamond detailing and architectural forms, has been designed to retain the spiritual significance of Ganesha while giving it a distinctive Mavitrra identity.”

With the collection, Mavitrra continues its approach of bringing together spiritual inspiration, individuality and contemporary luxury. The Ganesh Chaturthi edit is designed not only as festive jewellery, but as a celebration of faith, craftsmanship and the auspicious beginnings that Lord Ganesha represents.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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