National News
Jewelbox Strengthens South India Footprint with Flagship Store in Bangalore
Jewelbox, a pioneer in lab-grown diamond jewellery, has expanded its presence in South India with the opening of its flagship store in Jayanagar, Bangalore.
This expansion follows the brand’s successful entry into Chennai and is a key part of its retail growth strategy, which has seen rapid expansion with stores in Delhi, Gurgaon, Chennai, Kolkata, and Guwahati over the last six months.
Bangalore, contributing 15% of Jewelbox’s total online orders, is now a pivotal market for the brand. The new store is poised to cater to the rising demand for sustainable luxury jewellery, drawing on the city’s eco-conscious and affluent consumer base, as well as its status as a hub for young professionals.
“We’ve always seen Bangalore as a key market for growth,” said Vidita Kochar Jain, Co-Founder of Jewelbox. “With the Jayanagar store, we’re offering a personalized in-store experience for customers who appreciate sustainability, innovation, and exceptional craftsmanship.”
The Jayanagar store will showcase a curated collection of lab-grown diamond jewellery, featuring personalized consultations, exclusive designs, and expert styling advice aimed at consumers aged 25 to 50.
With the lab-grown diamond market in India set to reach USD 797.92 million by 2030, growing at a CAGR of 14.8%, Jewelbox is positioning itself to capitalize on this growing demand for sustainable jewellery. The brand plans to open three to four additional stores in Bangalore by the end of 2025, further strengthening its presence in the region.
This store launch is part of Jewelbox’s comprehensive omni-channel strategy, combining the convenience of online shopping with the immersive, hands-on retail experience at its Jayanagar outlet.
National News
Varamahalakshmi Vratam: Elevate Your Festive Look with Kushals’ Silver Temple Jewellery
Tradition Meets Contemporary Glamour with 92.5 BIS Hallmarked Silver Temple Jewellery for Varamahalakshmi Celebrations
Varamahalakshmi Vratam is a celebration where tradition and festive style come together beautifully. From the elegance of silk sarees, the sparkle of jewellery, and the fragrance of jasmine flowers to the vibrant rangolis and the rituals that bring families together, every element adds to the festive mood.
This Varamahalakshmi Vratam, Kushals Fashion Jewellery brings together the beauty of South Indian temple jewellery with its 92.5 BIS Hallmarked silver temple jewellery collection, offering designs that add a contemporary touch while staying rooted in traditional aesthetics.
Inspired by the ornate jewellery associated with South Indian temples, the collection features statement necklaces, elegant chokers, ornate jhumkas, bangles, and rings. Designs are brought to life with motifs of Goddess Lakshmi, peacocks, lotuses, elephants and other auspicious elements, making them particularly suited to the spirit of Varamahalakshmi celebrations.





For the Varamahalakshmi pooja, pair a statement temple necklace with a silk saree to create a classic festive look. At the same time, intricately detailed jhumkas, bangles or rings can add a more understated touch. The jewellery can also be styled with Anarkalis, festive salwar suits and contemporary Indian ensembles, making the collection versatile beyond the occasion itself.
The collection also showcases details such as vibrant kemp stones, intricate filigree work and antique-inspired finishes, giving the jewellery a rich and festive character. The result is a selection that can seamlessly move from traditional festive dressing to contemporary celebrations.
Speaking about the collection, Manish Gulechha, CEO & Co-Founder of Kushals Fashion Jewellery, said,

“Varamahalakshmi Vratam is one of the most cherished festive occasions in South India, and jewellery plays an important role in how women celebrate the day. Our Silver Temple Jewellery Collection has been thoughtfully designed to offer statement pieces that honour tradition while fitting seamlessly into the way women dress and celebrate today.”
The Kushals Varamahalakshmi collection is available across 30 stores in Bengaluru, 19 stores in Hyderabad, 12 stores in Chennai, 2 stores in Coimbatore and online
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