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Jewelbox Strengthens South India Footprint with Flagship Store in Bangalore

Jewelbox, a pioneer in lab-grown diamond jewellery, has expanded its presence in South India with the opening of its flagship store in Jayanagar, Bangalore.

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This expansion follows the brand’s successful entry into Chennai and is a key part of its retail growth strategy, which has seen rapid expansion with stores in Delhi, Gurgaon, Chennai, Kolkata, and Guwahati over the last six months.

Bangalore, contributing 15% of Jewelbox’s total online orders, is now a pivotal market for the brand. The new store is poised to cater to the rising demand for sustainable luxury jewellery, drawing on the city’s eco-conscious and affluent consumer base, as well as its status as a hub for young professionals.

“We’ve always seen Bangalore as a key market for growth,” said Vidita Kochar Jain, Co-Founder of Jewelbox. “With the Jayanagar store, we’re offering a personalized in-store experience for customers who appreciate sustainability, innovation, and exceptional craftsmanship.”

The Jayanagar store will showcase a curated collection of lab-grown diamond jewellery, featuring personalized consultations, exclusive designs, and expert styling advice aimed at consumers aged 25 to 50.

With the lab-grown diamond market in India set to reach USD 797.92 million by 2030, growing at a CAGR of 14.8%, Jewelbox is positioning itself to capitalize on this growing demand for sustainable jewellery. The brand plans to open three to four additional stores in Bangalore by the end of 2025, further strengthening its presence in the region.

This store launch is part of Jewelbox’s comprehensive omni-channel strategy, combining the convenience of online shopping with the immersive, hands-on retail experience at its Jayanagar outlet.

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Kushals Fashion Jewellery Unveils a New Festive Collection for Karwa Chauth: Jewellery Made for the Moonlight

The collection blends Kundan, Zircon and gold-plated jewellery with BIS Hallmarked 92.5 silver mangalsutras, bringing traditional elegance and contemporary style to Karwa Chauth celebrations.

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Karwa Chauth is an occasion marked by festive dressing, traditional rituals and jewellery that completes the celebration look. From statement pieces for the puja to elegant designs for the evening, jewellery adds colour and character to the festivities.

This Karwa Chauth, Kushals Fashion Jewellery introduces a new festive collection that brings together Indian design elements and a modern, fashion-forward feel. The range features Kundan and Zircon (American Diamond) jewellery, with pieces that are 18K gold-plated with a premium finish. It also includes mangalsutras crafted in BIS Hallmarked 92.5 silver, offering a mix of statement festive jewellery and versatile designs.

The collection features statement earrings, necklace sets, bangles, kadas, cuffs, rings and bracelets, alongside mangalsutras in different lengths and styles. From bold designs with colourful stone accents to delicate pieces with subtle detailing, the range brings together a variety of styles for the festive season. Intricate Kundan work, sparkling Zircon stones and rich red and green accents add colour and character to the designs, while the mix of statement and minimal pieces offers options for different festive looks.

The mangalsutra range combines traditional motifs with contemporary designs, offering versatile options for everyday wear and festive occasions. Crafted in BIS Hallmarked 92.5 silver, the range includes bracelet-style mangalsutras with floral details, shorter designs featuring teardrop and heart-shaped Zircon stones, and longer Kundan pendants with peacock and floral motifs, emerald-green accents and pearl drops.

With this collection, Kushals Fashion Jewellery brings together Indian tradition and modern style, giving women more ways to flaunt their festive look at Karwa Chauth.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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