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Jewelbox Strengthens South India Footprint with Flagship Store in Bangalore

Jewelbox, a pioneer in lab-grown diamond jewellery, has expanded its presence in South India with the opening of its flagship store in Jayanagar, Bangalore.

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This expansion follows the brand’s successful entry into Chennai and is a key part of its retail growth strategy, which has seen rapid expansion with stores in Delhi, Gurgaon, Chennai, Kolkata, and Guwahati over the last six months.

Bangalore, contributing 15% of Jewelbox’s total online orders, is now a pivotal market for the brand. The new store is poised to cater to the rising demand for sustainable luxury jewellery, drawing on the city’s eco-conscious and affluent consumer base, as well as its status as a hub for young professionals.

“We’ve always seen Bangalore as a key market for growth,” said Vidita Kochar Jain, Co-Founder of Jewelbox. “With the Jayanagar store, we’re offering a personalized in-store experience for customers who appreciate sustainability, innovation, and exceptional craftsmanship.”

The Jayanagar store will showcase a curated collection of lab-grown diamond jewellery, featuring personalized consultations, exclusive designs, and expert styling advice aimed at consumers aged 25 to 50.

With the lab-grown diamond market in India set to reach USD 797.92 million by 2030, growing at a CAGR of 14.8%, Jewelbox is positioning itself to capitalize on this growing demand for sustainable jewellery. The brand plans to open three to four additional stores in Bangalore by the end of 2025, further strengthening its presence in the region.

This store launch is part of Jewelbox’s comprehensive omni-channel strategy, combining the convenience of online shopping with the immersive, hands-on retail experience at its Jayanagar outlet.

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GJEPC addresses issue of  Termination of IEEPA-Based Reciprocal Tariffs

GJEPC informed all exporter members of an important interim development concerning U.S. import duties applicable to Indian exports, particularly in the gem and jewellery sector.

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The Gem & Jewellery Export Promotion Council (GJEPC) informed all exporter members of an important interim development concerning U.S. import duties applicable to Indian exports, particularly in the gem and jewellery sector.

A letter issued by Sabyasachi Ray, Executive Director, GJEPC, addressed the Termination of IEEPA-Based Reciprocal Tariffs and outlined key implications for exporters.

Termination of IEEPA-Based Reciprocal Tariffs

Pursuant to the Executive Order dated February 20, 2026, titled “Ending Certain Tariff Actions”, the additional ad valorem duties imposed under IEEPA, including the reciprocal tariff framework under Executive Order 14257, shall no longer remain in effect and are directed to be terminated as soon as practicable.

Accordingly, entries made on or after February 20, 2026 should not be subject to the earlier IEEPA-based reciprocal tariffs.

1. Interim Window Prior to Section 122 Surcharge

A separate Presidential Proclamation dated February 20, 2026 imposes a temporary 10% surcharge under Section 122 of the Trade Act of 1974, effective 12:01 a.m. EST on February 24, 2026.

Therefore, between: February 20, 2026 – before 12:01 a.m. EST on February 24, 2026 imports into the United States should be subject only to ordinarily applicable HTSUS (MFN) rates, without the earlier reciprocal tariff, and prior to the commencement of the Section 122 surcharge.

For products such as cut and polished diamonds (where the MFN rate is ordinarily 0%), this period represents a limited operational window.

2. Refund Position (If Collected in Error or Due to Implementation Lag)

In cases where reciprocal IEEPA duties are collected due to implementation lag, such duties should be eligible for refund through the standard:

  • U.S. Customs and Border Protection (CBP) protest mechanism under 19 U.S.C. §1514, or
  • Post-summary correction procedures, as applicable.

However, exporters should note that there is no assurance that the refund process will not be time-consuming.

3. Important Caution for Exporters

While GJEPC is actively engaging with U.S. customs authorities and keeping customs at Bharat Diamond Bourse informed, members are strongly advised to:

  • Seek confirmation from their U.S. customs broker and trade counsel
  • Obtain written confirmation from their U.S. buyer/importer regarding entry treatment
  • Confirm that CBP has ceased collection of the reciprocal tariff at the port of entry

Given the evolving implementation environment, entry-level verification is critical.

Members are encouraged to carefully assess:

  • Shipment timing
  • Entry dates
  • Applicable HTS classification

before dispatching consignments, wherever applicable.

source: GJEPC

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