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Jewelbox Strengthens South India Footprint with Flagship Store in Bangalore

Jewelbox, a pioneer in lab-grown diamond jewellery, has expanded its presence in South India with the opening of its flagship store in Jayanagar, Bangalore.

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This expansion follows the brand’s successful entry into Chennai and is a key part of its retail growth strategy, which has seen rapid expansion with stores in Delhi, Gurgaon, Chennai, Kolkata, and Guwahati over the last six months.

Bangalore, contributing 15% of Jewelbox’s total online orders, is now a pivotal market for the brand. The new store is poised to cater to the rising demand for sustainable luxury jewellery, drawing on the city’s eco-conscious and affluent consumer base, as well as its status as a hub for young professionals.

“We’ve always seen Bangalore as a key market for growth,” said Vidita Kochar Jain, Co-Founder of Jewelbox. “With the Jayanagar store, we’re offering a personalized in-store experience for customers who appreciate sustainability, innovation, and exceptional craftsmanship.”

The Jayanagar store will showcase a curated collection of lab-grown diamond jewellery, featuring personalized consultations, exclusive designs, and expert styling advice aimed at consumers aged 25 to 50.

With the lab-grown diamond market in India set to reach USD 797.92 million by 2030, growing at a CAGR of 14.8%, Jewelbox is positioning itself to capitalize on this growing demand for sustainable jewellery. The brand plans to open three to four additional stores in Bangalore by the end of 2025, further strengthening its presence in the region.

This store launch is part of Jewelbox’s comprehensive omni-channel strategy, combining the convenience of online shopping with the immersive, hands-on retail experience at its Jayanagar outlet.

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National News

Muthoot Exim Plans 200 Gold Point Centres By End Of FY27-28 Amid Rising Focus On Gold Recycling

The Company, Currently Operates 109+ Centres and Has Recycled Nearly 5 Tonnes Of Gold Since Its Inception.

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Muthoot Exim Pvt Ltd., the precious metals division of the 139-year-old Muthoot Pappachan Group (Muthoot Blue), and among India’s first organised gold recycling players, plans to expand its Muthoot Gold Point network to 200 centres by end of FY27-28. 

The expansion aligns with the growing momentum around organised gold recycling amid increasing focus on reducing gold imports, strengthening domestic gold circulation and supporting India’s long term economic growth story.

Keyur Shah, CEO, Muthoot Exim, said:

“Through Muthoot Gold Point, we at Muthoot Exim, recognised the opportunity in organised gold recycling very early and have actively focused on building a transparent and trusted ecosystem for customers across India. As the Honourable Prime Minister emphasised upon reducing gold imports and strengthening domestic gold circulation, we firmly believe organised gold recycling can support India’s growth story while advancing sustainable and ESG aligned practices.” 

He further added, “Today, Muthoot Exim operates 109 Muthoot Gold Point centres across the country. Till now, Muthoot Gold Point has recycled nearly 5 tonnes of old gold from more than 55,000 customers, with around 40 percent of customers returning for repeat transactions. The company now plans to expand the network to 200 centres to increase its annual gold recycling volumes.

Muthoot Gold Point offers scientific gold testing and transparent valuation processes aimed at formalising the largely unorganised gold recycling market in India. 

Through these centres, the company sources old and unused gold directly from consumers, which is then refined and reintroduced into the domestic market as 24K pure gold that can be supplied to jewellery & coin manufacturers. This process helps reduce the need for new mining activities while supporting the domestic gold supply chain and promoting responsible gold consumption.

Muthoot Gold Point Centres are known for their commitment to transparency, enabling customers to observe the entire valuation process while receiving fair and accurate value for their gold. Instant cash payments are provided for gold valued up to Rs 10,000, while higher amounts are processed through IMPS, NEFT or RTGS, ensuring a smooth, secure and hassle-free transaction experience.

The consumer behaviour is also gradually shifting, with gold increasingly being viewed as an active financial asset rather than idle wealth stored in lockers. Bringing even a small portion of household gold back into circulation can help reduce import dependence, strengthen domestic gold availability and contribute towards the vision of a self-reliant and Viksit Bharat through a more sustainable and organised gold recycling ecosystem.

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