National News
Jewelbox Strengthens South India Footprint with Flagship Store in Bangalore
Jewelbox, a pioneer in lab-grown diamond jewellery, has expanded its presence in South India with the opening of its flagship store in Jayanagar, Bangalore.
This expansion follows the brand’s successful entry into Chennai and is a key part of its retail growth strategy, which has seen rapid expansion with stores in Delhi, Gurgaon, Chennai, Kolkata, and Guwahati over the last six months.
Bangalore, contributing 15% of Jewelbox’s total online orders, is now a pivotal market for the brand. The new store is poised to cater to the rising demand for sustainable luxury jewellery, drawing on the city’s eco-conscious and affluent consumer base, as well as its status as a hub for young professionals.
“We’ve always seen Bangalore as a key market for growth,” said Vidita Kochar Jain, Co-Founder of Jewelbox. “With the Jayanagar store, we’re offering a personalized in-store experience for customers who appreciate sustainability, innovation, and exceptional craftsmanship.”
The Jayanagar store will showcase a curated collection of lab-grown diamond jewellery, featuring personalized consultations, exclusive designs, and expert styling advice aimed at consumers aged 25 to 50.
With the lab-grown diamond market in India set to reach USD 797.92 million by 2030, growing at a CAGR of 14.8%, Jewelbox is positioning itself to capitalize on this growing demand for sustainable jewellery. The brand plans to open three to four additional stores in Bangalore by the end of 2025, further strengthening its presence in the region.
This store launch is part of Jewelbox’s comprehensive omni-channel strategy, combining the convenience of online shopping with the immersive, hands-on retail experience at its Jayanagar outlet.
National News
VBJ To Host Its First-Ever Exclusive Jewellery Exhibition In Mettupalayam
~ A Specially Curated Showcase Of Timeless Gold, Diamond, and Solitaire Collections ~
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to host its first-ever exclusive jewellery exhibition in Mettupalayam on 19th & 20th June at Hotel EMS Mayura, 212, Coimbatore Road, Mettupalayam – 641301. The two-day showcase will offer customers in and around the region a unique opportunity to experience VBJ’s celebrated collections without having to travel to larger cities.
The exhibition will feature a thoughtfully curated range of gold, diamond, and solitaire jewellery, including bridal collections, contemporary designs, necklaces, bangles, earrings, rings, lightweight jewellery, and statement creations. Each piece reflects VBJ’s legacy of design excellence, artistry, and timeless elegance, catering to both traditional and modern jewellery preferences.
Speaking about the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:
“We are delighted to bring the VBJ experience to Mettupalayam for the very first time. Tamil Nadu has been an integral part of our 125-year journey, and we believe customers across the state deserve access to the finest jewellery collections and personalised service that define VBJ. We look forward to meeting customers in Mettupalayam and presenting designs that celebrate both heritage and contemporary aesthetics.”
Adding to this, Jithendra Vummidi, Managing Partner, VBJ, shared:
“Jewellery preferences are evolving, with customers seeking pieces that are versatile, meaningful, and design-led. This exhibition has been curated to reflect these changing aspirations, offering everything from traditional bridal jewellery to contemporary creations that suit modern lifestyles.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
Building on its 125-year legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road. The Mettupalayam exhibition reflects the same commitment to making VBJ’s heritage, design excellence, and personalised jewellery experience more accessible. The exhibition will remain open from 11 AM to 8 PM on both days.
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