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Jewelbox Launches First-Ever Diwali Campaign with Vaani Kapoor, Celebrating Diamonds as Symbols of Lasting Bonds

Nationwide roll-out of the campaign will include outdoor promotions and digital platforms such as Instagram, YouTube and Meta

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Lab-grown diamond jewellery brand Jewelbox has launched its debut Diwali campaign, featuring actor Vaani Kapoor, with the heartfelt message: “This Diwali, say it with a diamond.” The emotionally-driven film tells the story of a mother and daughter, positioning diamonds as more than just adornment—they become symbols of gratitude, love, and generational memories.

This marks the first time Jewelbox has aligned its brand storytelling with the Diwali season, aiming to associate diamonds with one of India’s most cherished and meaningful festivals. The campaign places jewellery at the heart of relationships, presenting it as a gift that speaks to deep emotional connections and enduring moments.

The campaign will roll out across India through an integrated mix of outdoor promotions and digital platforms including Instagram, YouTube, and Meta. To further drive engagement, the brand is also offering festive promotions, designed to increase visibility and customer interaction during the high-traffic season.

Diwali is about light, love, and new beginnings. This campaign captures those values with authenticity and warmth,” said Vidita Kochar Jain, Co-Founder of Jewelbox. “Vaani Kapoor brings an elegance and sincerity that reflects our brand philosophy. With this film, we encourage people to express their love in a way that feels both lasting and personal—by saying it with a diamond.”

Founded in 2022 by siblings Vidita Kochar Jain and Nipun Kochar, Jewelbox has rapidly grown its presence with a focus on sustainable, design-forward, and accessible lab-grown diamond jewellery. The brand now operates in nine cities including Mumbai, Delhi, Chennai, Kolkata, and Bengaluru, alongside a strong and growing e-commerce footprint.

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GlamBuzz

Jennifer Lopez Stuns in her ‘Desi’ look at the Lavish Udaipur Wedding of Heiress Netra Mantena and Vamsi Gadiraju

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Udaipur witnessed one of its grandest celebrations as Indian-American heiress Netra Mantena, daughter of pharmaceutical billionaire Rama Raju Mantena and Padmaja, married Vamsi Gadiraju, co-founder and CTO of Superorder. The couple’s four-day festivities, held from November 21 to 24, 2025, drew an impressive guest list of global celebrities, business magnates, and high-profile personalities.

The wedding ceremony on November 23 was a magnificent daytime affair—yet it was Jennifer Lopez who captured the world’s attention with her impeccably styled ‘desi’ look. JLo attended the celebrations in a blush-pink Swarovski crystal saree specially designed by Manish Malhotra, paired with an elegant off-shoulder blouse. Elevating her ensemble further, she wore striking pieces from Manish Malhotra Jewellery, including a dual-toned emerald necklace, earrings, and a maang tikka featuring more than 168 carats of emeralds.

The wedding also saw appearances from notable names such as Kalpesh Mehta, Viraf Sarkari, Paris Hilinski, and a star-studded Bollywood lineup including Shah Rukh Khan, Ranveer Singh, Madhuri Dixit, Shahid Kapoor, Jacqueline Fernandez, Nora Fatehi, Janhvi Kapoor, Arjun Kapoor, and Kriti Sanon, who performed during the pre-wedding festivities. Dia Mirza added grace to the celebrations as the host of the mehendi evening.

With opulence, cultural splendour, and the presence of international icons, Netra and Vamsi’s Udaipur wedding has already become one of the most talked-about events of the year.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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