Lab-grown diamond jewellery brand Jewelbox has launched its debut Diwali campaign, featuring actor Vaani Kapoor, with the heartfelt message: “This Diwali, say it with a diamond.” The emotionally-driven film tells the story of a mother and daughter, positioning diamonds as more than just adornment—they become symbols of gratitude, love, and generational memories.

This marks the first time Jewelbox has aligned its brand storytelling with the Diwali season, aiming to associate diamonds with one of India’s most cherished and meaningful festivals. The campaign places jewellery at the heart of relationships, presenting it as a gift that speaks to deep emotional connections and enduring moments.

The campaign will roll out across India through an integrated mix of outdoor promotions and digital platforms including Instagram, YouTube, and Meta. To further drive engagement, the brand is also offering festive promotions, designed to increase visibility and customer interaction during the high-traffic season.

“Diwali is about light, love, and new beginnings. This campaign captures those values with authenticity and warmth,” said Vidita Kochar Jain, Co-Founder of Jewelbox. “Vaani Kapoor brings an elegance and sincerity that reflects our brand philosophy. With this film, we encourage people to express their love in a way that feels both lasting and personal—by saying it with a diamond.”

Founded in 2022 by siblings Vidita Kochar Jain and Nipun Kochar, Jewelbox has rapidly grown its presence with a focus on sustainable, design-forward, and accessible lab-grown diamond jewellery. The brand now operates in nine cities including Mumbai, Delhi, Chennai, Kolkata, and Bengaluru, alongside a strong and growing e-commerce footprint.