JB Insights
KISNA Celebrates 100 Exclusive Showrooms, Marking a Century of Sparkle Across India
KISNA Diamond & Gold Jewellery, the flagship brand of the Hari Krishna Group, celebrated an iconic achievement with the successful launch of its 100th Exclusive Showroom across India. The grand celebration was held at the prestigious Jio Conventional Center, BKC, Bandra, marking a major milestone in the brand’s rapid expansion and commitment to making diamond and gold jewellery accessible nationwide.
The ceremony featured the felicitation of franchise partners with special ‘Century Club’ recognition, and the launch of KISNA’s omnichannel platform, marking a new phase of seamless retail integration. The event also witnessed the unveiling of KISNA’s latest Trend Book, offering a comprehensive look into Indian and global jewellery trends for 2025–2026.
The brand also launched two exquisite diamond jewellery collections — House of 9 in 9kt and House of 24 in 24kt, marking a blend of innovation and elegance in design.
Speaking on the momentous occasion, Mr. Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said, “Reaching 100 exclusive showrooms is more than a numerical milestone; it is a true testament to the trust our customers and partners place in KISNA. This achievement reinforces our vision of ‘Har Ghar KISNA’—making diamond jewellery accessible to every Indian woman. As we celebrate a century of sparkle, we are now ready to step into a new era of growth and possibilities.”
Mr. Parag Shah, CEO, KISNA Diamond & Gold Jewellery: “Reaching 100 exclusive showrooms is a landmark moment for KISNA. This milestone reflects our relentless focus on delivering exceptional jewellery experiences and our commitment to innovation, design, and customer delight. Each showroom is not just a store, but a celebration of craftsmanship and the trust our customers place in us. This is only the beginning of a much larger journey for KISNA.”
In line with its commitment to giving back to society, KISNA organizes blood donation camps in local communities where its exclusive showrooms are located, and also carries out food distribution drives for the underprivileged and tree plantation with every purchase made at the store by its valued consumers
The celebration was graced by an array of esteemed dignitaries, including Mr. Paul Rowley, Executive Vice President, De Beers Group, Mr. Govindbhai Dholakiya, Member of Rajya Sabha and Chairman of Shree Ramkrishna Exports Pvt Ltd., Mr. Chandubhai Virani, Chairman and Managing Director of Balaji Waffers, Mr. Girish Agarwal, Director, Dainik Bhaskar Group, Mr. Ajay Kumar Tomar, Former Surat Police Commissioner, Padma Shri Mr. Savji Dholakia, Founder & Chairman, Hari Krishna Group, Mr. Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, Mr. Parag Shah, CEO, KISNA Diamond & Gold Jewellery along with Mr. Tulsi Dholakia and Mr. Himmat Dholakia, Founders of the Hari Krishna Group.
JB Insights
India’s ₹361 Lakh Crore Gold Reserve Lies Idle; PM Modi Calls For Recycling To Cut Imports
With An Estimated 32,000 Tonnes Of Gold Sitting Unused In Homes and Temples, The Government Sees A Massive Opportunity To Reduce Imports, Strengthen The Economy, and Build A More Sustainable Gold Ecosystem.
India is sitting on one of the world’s largest untapped gold reserves, with 30,000–32,000 tonnes of gold held by households and temple trusts across the country. Valued at nearly $3.8 trillion (around Rs. 361 lakh crore), much of this gold remains locked away in cupboards, lockers, and vaults, generating little economic value.
Highlighting the importance of this dormant asset, Prime Minister Narendra Modi recently encouraged citizens to consider recycling idle gold rather than relying solely on newly imported supplies. The initiative aims to bring existing gold back into circulation and make better use of resources already available within the country.
The appeal comes at a time when India continues to depend heavily on imported gold to meet domestic demand. During 2025-26, the country spent approximately $72.4 billion (Rs. 6.88 lakh crore) on gold imports, making the precious metal one of the largest contributors to the import bill.
According to experts, increasing gold recycling could deliver significant economic benefits. Every gram of recycled gold reduces the need for an equivalent amount of imports, helping ease pressure on foreign exchange reserves while also supporting efforts to narrow the country’s current account deficit.
Even a small shift could have a substantial impact. Industry estimates suggest that if just 1% of the gold held by households and temples is recycled each year, India’s gold imports could decline by approximately 25% to 30%.
The vast stockpile of idle gold is rooted in India’s longstanding cultural and financial relationship with the metal. For generations, gold has served as a store of wealth, a safeguard during emergencies, and a symbol of family security and prosperity. As a result, many families continue to hold jewellery that is rarely used but seldom sold.
Viewed from a broader perspective, the government sees this dormant gold stock as a valuable domestic resource. Bringing a greater share of it into the formal economy could help reduce dependence on imports, enhance economic stability, and create a more sustainable gold supply chain for the future.
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