National News
Jewel Goldi (India) and IIG team up to equip sales teams for the informed shopper era
In an age where customers often arrive at the showroom already scrolling through comparisons, blogs, and influencer videos, having a knowledgeable and trustworthy sales team has never been more crucial. Jewel Goldi (India), an affiliate of the prestigious Shree Ramkrishna Exports, has set a new benchmark by collaborating with the International Institute of Gemology (IIG) to empower its teams with future-ready skills through a customized corporate training program.
The truth about today’s consumer is simple yet profound: They are overwhelmed, not necessarily informed. While a quick search online offers thousands of options, it often leads to more questions than answers. And when customers step into a store, they seek not just beauty but guidance.
Understanding this shift, Jewel Goldi (India) embarked on a training journey with IIG that delved into Gemology, Jewellery Design Storytelling, Consumer Psychology, and Advanced Selling Techniques. The program was thoughtfully structured to help their team navigate the complex AIDA journey: Awareness, Interest, Desire, Action, seamlessly, ensuring that the customer’s path to purchase feels natural and fulfilling.
Jitendra Jodhani, Director of Jewel Goldi (India), shared, “In today’s environment, a customer is looking for someone who can cut through the noise and offer clarity. Thanks to IIG, our team is now that voice of clarity, helping customers make informed, confident decisions.”
Interactive learning sessions, real-world case studies, practical gemstone identification, and customer engagement role-plays brought the learning alive, making sure that the knowledge wasn’t just understood; it was lived.
Rahul Desai, CEO & Managing Director of IIG, added, “When a customer walks into your store, they don’t just want to buy; they want to believe. In an environment full of half-truths and endless options, a knowledgeable team member becomes the lighthouse. Our training was focused on helping the Jewel Goldi team become those trusted navigators in the customer’s journey.”
Backed by a passionate team of educators: Rajesh Patel, Gunjan Sapra, Anand Gusani, Ashwin Chandrasekhar, and Ritesh Shah; the training emphasized relevance, engagement, and practical value every step of the way.
By investing in human capital and future-proofing their workforce, Jewel Goldi (India) showcases a progressive mindset that more businesses are starting to adopt. In an increasingly competitive retail landscape, it is this commitment to quality training that separates good brands from great ones and ensures customers always find their way home to trusted names.
National News
Valentine’s Day 2026 jewellery that will make her very Happy—because love deserves something truly timeless.
This Valentine’s, move beyond predictable flowers and chocolates, and choose jewellery that feels personal, thoughtful, and timeless. From heart motifs to modern ribbons and pearls, these Silver 925 pieces are designed to make her feel truly special — because in 2026, meaningful gifts are the ones that last.
Silver Bleeding Love Set
For the one who wears her heart unapologetically.
Designed for women who wear emotion with assurance, this silver set captures connection through form and feeling. The pendant and matching earrings take shape as a tied ribbon, traced with zircons and finished with a striking red heart. This Valentine’s, GIVA brings you All Yours – signature ice-cut stones in soulful shades, because some emotions deserve more than words.
Perfect for: The romantic, expressive, deeply-in-love kind of girl.
Golden Whirl Glow Ring
Playful meets polished
An edgy new design for someone who loves to keep it fun yet classy. This silver ring with gold plating features flowing, whimsical swirls, with selected sections studded with zircons for a soft shimmer.
Perfect for: The girl who mixes cute with cool effortlessly.
Golden Love Pendant
Classic. Cutesy. Goes with everything.
Sometimes, simple really is best. This golden heart pendant is timeless, versatile, and easy to style — the kind of piece she’ll reach for every single day.
Perfect for: Your first Valentine’s gift or a safe-but-beautiful choice
Golden Pearl Pulse Ring
Where romance meets bold design.
This gold-plated ring features a central heart motif anchored by a single lustrous white pearl. One half of the heart is lined with shimmering zircons, while the other has a textured starburst pattern — making love feel effortless and powerful.
Perfect for: Someone who loves statement pieces with meaning.
Rose Gold Unstoppable Love Ring
Double the rings, double the love.
This rose gold ring features a dual-ring design — one ring holds a heart-shaped zircon at the centre, while the other is studded with sparkling zircons. Romantic, modern, and eye-catching.
Perfect for: When you want the gift to scream “I’m serious about you.”
Valentine’s Day 2026 jewellery that will make her very Happy—because love deserves something truly timeless.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.