National News
Jewel Goldi (India) and IIG team up to equip sales teams for the informed shopper era
In an age where customers often arrive at the showroom already scrolling through comparisons, blogs, and influencer videos, having a knowledgeable and trustworthy sales team has never been more crucial. Jewel Goldi (India), an affiliate of the prestigious Shree Ramkrishna Exports, has set a new benchmark by collaborating with the International Institute of Gemology (IIG) to empower its teams with future-ready skills through a customized corporate training program.
The truth about today’s consumer is simple yet profound: They are overwhelmed, not necessarily informed. While a quick search online offers thousands of options, it often leads to more questions than answers. And when customers step into a store, they seek not just beauty but guidance.
Understanding this shift, Jewel Goldi (India) embarked on a training journey with IIG that delved into Gemology, Jewellery Design Storytelling, Consumer Psychology, and Advanced Selling Techniques. The program was thoughtfully structured to help their team navigate the complex AIDA journey: Awareness, Interest, Desire, Action, seamlessly, ensuring that the customer’s path to purchase feels natural and fulfilling.
Jitendra Jodhani, Director of Jewel Goldi (India), shared, “In today’s environment, a customer is looking for someone who can cut through the noise and offer clarity. Thanks to IIG, our team is now that voice of clarity, helping customers make informed, confident decisions.”
Interactive learning sessions, real-world case studies, practical gemstone identification, and customer engagement role-plays brought the learning alive, making sure that the knowledge wasn’t just understood; it was lived.
Rahul Desai, CEO & Managing Director of IIG, added, “When a customer walks into your store, they don’t just want to buy; they want to believe. In an environment full of half-truths and endless options, a knowledgeable team member becomes the lighthouse. Our training was focused on helping the Jewel Goldi team become those trusted navigators in the customer’s journey.”
Backed by a passionate team of educators: Rajesh Patel, Gunjan Sapra, Anand Gusani, Ashwin Chandrasekhar, and Ritesh Shah; the training emphasized relevance, engagement, and practical value every step of the way.
By investing in human capital and future-proofing their workforce, Jewel Goldi (India) showcases a progressive mindset that more businesses are starting to adopt. In an increasingly competitive retail landscape, it is this commitment to quality training that separates good brands from great ones and ensures customers always find their way home to trusted names.
National News
GST Seminar Successfully Conducted by MWGJA for Jewellery Industry
Industry-Focused GST Session sees Strong Participation, Offering Practical Insights On Compliance, Taxation, and Operational Challenges
The Mumbai Wholesale Gold Jewellers Association (MWGJA) successfully organised a highly informative GST seminar aimed at empowering the jewellery industry with practical knowledge and clarity on GST compliance on 23/04/26 at MP School.
The seminar, themed “Empowering the Industry with Knowledge – Learning, Growing, Leading,” witnessed an excellent response from jewellers and industry stakeholders across Mumbai.
The event was graced by distinguished dignitaries from the CGST Department, including:
- R. S. Maheshwari – Principal Commissioner, CGST Mumbai
- Rajan Mishra – Assistant Commissioner, CGST Mumbai
- Danish Akhtar – Superintendent, CGST Mumbai
- Sanyam Johari – Inspector, CGST Mumbai
Their valuable insights and practical guidance provided clarity on key GST issues faced by jewellers in their day-to-day operations.
Key topics covered during the seminar included labour charges (5% vs 18%), delivery challan rules and compliance, interstate movement of goods for sales and exhibitions, and common errors leading to notices, penalties, and input tax credit (ITC) blockage.
The session focused on real-world challenges and offered practical solutions, making it highly beneficial for attendees. The interactive Q&A session enabled participants to directly engage with the officers and resolve their queries.
The association’s office bearers, including President Mahesh Bafna, Secretary Shreyans Kothari, Vice Presidents Sandip Kothari and Dinesh Kothari, Treasurer Kamal Kothari, Past President Prakash Jain, Past Secretary Anil Pamecha, and Committee Member Nitesh Dhakad, played an active role in organising and successfully executing the seminar.
The event also received valuable support from leading industry bodies, including All India Gem and Jewellery Domestic Council (GJF), India Bullion and Jewellers Association (IBJA), Jewellers Youth Forum (JYF), Dagina Bazar Association, and Sarafa Welfare Association, further strengthening the impact and reach of the seminar.
The Association expressed sincere gratitude to the honourable chief guests, supporting associations, and all participants for contributing to the success of the seminar. It reaffirmed its commitment to continue organising such knowledge-driven initiatives for the benefit of the jewellery community.
The seminar concluded on a positive and impactful note, reinforcing the importance of awareness, compliance, and continuous learning in today’s evolving GST framework.
GST Seminar Successfully Conducted by MWGJA for Jewellery Industry
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