National News
Jewel Goldi (India) and IIG team up to equip sales teams for the informed shopper era
In an age where customers often arrive at the showroom already scrolling through comparisons, blogs, and influencer videos, having a knowledgeable and trustworthy sales team has never been more crucial. Jewel Goldi (India), an affiliate of the prestigious Shree Ramkrishna Exports, has set a new benchmark by collaborating with the International Institute of Gemology (IIG) to empower its teams with future-ready skills through a customized corporate training program.
The truth about today’s consumer is simple yet profound: They are overwhelmed, not necessarily informed. While a quick search online offers thousands of options, it often leads to more questions than answers. And when customers step into a store, they seek not just beauty but guidance.
Understanding this shift, Jewel Goldi (India) embarked on a training journey with IIG that delved into Gemology, Jewellery Design Storytelling, Consumer Psychology, and Advanced Selling Techniques. The program was thoughtfully structured to help their team navigate the complex AIDA journey: Awareness, Interest, Desire, Action, seamlessly, ensuring that the customer’s path to purchase feels natural and fulfilling.

Jitendra Jodhani, Director of Jewel Goldi (India), shared, “In today’s environment, a customer is looking for someone who can cut through the noise and offer clarity. Thanks to IIG, our team is now that voice of clarity, helping customers make informed, confident decisions.”
Interactive learning sessions, real-world case studies, practical gemstone identification, and customer engagement role-plays brought the learning alive, making sure that the knowledge wasn’t just understood; it was lived.
Rahul Desai, CEO & Managing Director of IIG, added, “When a customer walks into your store, they don’t just want to buy; they want to believe. In an environment full of half-truths and endless options, a knowledgeable team member becomes the lighthouse. Our training was focused on helping the Jewel Goldi team become those trusted navigators in the customer’s journey.”

Backed by a passionate team of educators: Rajesh Patel, Gunjan Sapra, Anand Gusani, Ashwin Chandrasekhar, and Ritesh Shah; the training emphasized relevance, engagement, and practical value every step of the way.
By investing in human capital and future-proofing their workforce, Jewel Goldi (India) showcases a progressive mindset that more businesses are starting to adopt. In an increasingly competitive retail landscape, it is this commitment to quality training that separates good brands from great ones and ensures customers always find their way home to trusted names.
BrandBuzz
Verlas Introduces the ‘Alyssa’ Collection in India, Bringing Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold
The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.
Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.
Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas. The Alyssa collection brings signature brilliance to a range of personal styles.
For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.
Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.
With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.
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